WEARABLESCase Study – Evan Tini

SCOPE: Virtual Reality (VR) and Augmented Reality (AR) WearablesWhat type of disruptive innovation (DI) and where are we in the cycle?

New-Market Disruption The market may be

defined as VR/AR and should stand-alone from the overall “wearables” market… however, given the nature of VR/AR, it has the ability to disrupt literally any market

Still brand-new and not very accessibleBUT CHANGE IS COMINGFun fact: Google Cardboard

The RPV Theory and VR/AR “…argues that organizations successfully tackle

opportunities when they have the resources to succeed, when their processes facilitate what needs to get done, and their values allow them to give adequate priority to that particular opportunity in the face of all other demands that compete for the company’s resources”

An example…

◦They wanted to educate vehicle consumers on vehicle safety

Returning to the impact on markets…

• Market applications are seemingly infinite

• Just to name a few• Gaming (*major)• Health (simulation)• General Art (

https://vimeo.com/138790270) 2:40

Recommendations to American Apparel & Campbell’s SoupDon’t invest in VR/AR just yet, but keep a close watch on it over the next few years.Many overall business applications

◦Complex training sessions◦ Immersive meetings

AA & Campbell’s specific potential applications◦Simulate/preview new products in virtual

space (potential cost savings)◦Simulate/preview new store layouts in

virtual space

Recommendations to Independence Blue CrossAbsolutely invest in VR/AR as soon as financially feasibleIncluding the overall business

applications from the previous slide, there’s a vast amount of possible health insurance applications, mostly surrounding effective education.

Bibliography http://www.zdnet.com/topic/wearables-fit-

for-business/

http://www.zdnet.com/article/wearables-an-all-body-network-of-marketing-pitches/

http://www.wearables.com/where-how-why-vr-headsets-will-change-the-world/

http://www.digi-capital.com/news/2015/07/the-7-drivers-of-150-billion-augmentedvirtual-reality/#.ViVSVivoMkM

http://www.computerworld.com/article/2931551/emerging-technology/6-amazing-uses-for-virtual-reality-in-business.html

http://www.cio.com/article/2983679/it-industry/is-virtual-reality-finally-ready-for-business-use.html