78.5%

26%

54.5%

76.5%

8%

0 10 20 30 40 50 60 70 80 90

Desktop

Laptop

Ipod or Other MP3

Cell Phone

PDA (e.g., Palm Pilot)

Own the Device (15-17 yr olds)

Lenhart, A., Madden, M., MacGill, A.R., Smith, A., (2007, December 19). Teens and Social Media. Washington, D.C.: Pew Internet Studies.

N=9

36% - Several times daily 27% - About once a day 26% - Weekly 11% - Less than once a week

Lenhart, A., Purcell, K., Smith, A., Zickuhr, K. (2010 February, 3). Social Media and Mobile Internet Use Among Teens & Young Adults. Washington, D.C.: Pew Internet Studies.

100% - Several times daily 0% - About once a day 0% - Weekly 0% - Less than once a week

100% Send or Read Email 56% Send Msgs on a Social

Network Site (SNS)

22%Comment on a blog 11%Write in my own blog 11%Show content online I created 33%Remix online content

EDCI TEENS

Email 100% 93% (up from 87% in 2004)

Maintain a SNS profile 56% (n=5) 73%

Send Msgs on a Social Network

56% 66-50% (varies by group or private msg)

Msg daily through an SNS

33% 37%

Lenhart, A., Purcell, K., Smith, A., Zickuhr, K. (2010 February, 3). Social Media and Mobile Internet Use Among Teens & Young Adults. Washington, D.C.: Pew Internet Studies.

EDCI TEENS

Comment on a blog 22% 52%(in social network sites)

Write in my own blog 11% 14% (drop from 28% in 2006)

Show content online I created

11% 38%

Remix online content 33% 21%

Lenhart, A., Purcell, K., Smith, A., Zickuhr, K. (2010 February, 3). Social Media and Mobile Internet Use Among Teens & Young Adults. Washington, D.C.: Pew Internet Studies.

Web as platform for services

Continuous improvement (beta)

Rich user interfaces

Architecture of participation (self-serve)

Design for hackability & remixability

Data transformability

Web services that allow users to: Collaborate, remix Dynamically update (RSS) Interact innovate Be irreverent Foster Openness, Folksonomies Micro-content sharing between

domains, servers, machines (Google Maps)

Web 1.0 was all about connecting Web 1.0 was all about connecting people. It was an interactive space, and people. It was an interactive space, and I think Web 2.0 is of course, I think Web 2.0 is of course, a piece of a piece of jargonjargon, nobody even knows what it , nobody even knows what it means. If Web 2.0 for you is blogs and means. If Web 2.0 for you is blogs and wikis, then that is people to people?wikis, then that is people to people?

- Tim Berners-- Tim Berners-LeeLee

We are Web 2.0Products services internet social-interactive features collaborate remix added- value interact be creative dynamic RSS chronological auto updatingSocial software live democratic no-hierarchy irreverent micro-contentdiscursive powerful tool powerful arena user-created interactive categoriesof technologies Web 2.0 represents best ideas from teaching and thinking cooperative learning not new Facebook openness to end users

participationchange and modify for the better by different people people put theirinsight in users can share different insights or points of view interest-drivenusers evolve the (non) final product co-construction co-creation open

sourcean attitude not a technology Platform Services Users as Co-developers TheLong Tail customer self-service beta light programming cooperation

interactcollaborate share data information microcontent cross-platform opennessfolksonomy user-defined linkages between users and content sharemultimedia content personal profiling intertechnology applications

Allows Students’ Input

Collective Intelligence

Visualization of Themes

Sites for creating Tag Clouds or Word Clouds

www.wordle.net www.tagcrowd.com

http://www.wordle.net/show/wrdl/2428335/Web_2.0_Tag_Cloud

EDCI Web 2.0 Tag Cloud in Wordle

Good for resource-sharing

Develop & show personal

library/interests

Find community

Best teaching practices

(constructivist)

Collaborative

Archival

Timeliness /Data updating

Exotic perspectives

Learning curve

Intrusive – requires your

information to open an

account

Need to evaluate

Mile-wide-inch-deep

understanding

Authorship

Addiction

Barron, B. (2006) in Human Development, 49, 193-224.

Online journals written by individuals (bloggers) or collaborations; may be topic-focused or stream of consciousness. May include audio, video, images, etc. Increasingly important source of news (e.g., Huffington Post).

3rd most popular social networking technology

Users publish ‘Tweets’ of 140 Characters

* Follower structure

* Live searching (e.g., #inauguration)

* Link-sharing to longer Web content (e.g., articles, discussions, posts, videos)

Websites that allow uploading of video/audio clips or photos

iTunes: an audio playback program developed by Apple. Use iTunes to import songs from CDs, etc. The program can also download songs (for a small fee) from the iTunes Music Store.

Podcast: combines the terms iPod and broadcast. They are audio and video broadcasts that can be played on an iPod or on the computer through iTunes.

Social networking sites allow people to:• Create and customize a multi-media “My Profile” • Link to other people & content (e.g., “friend”,

“share”)• Make, view & traverse connections to others

Niche Social Network siteshttp://en.wikipedia.org/wiki/List_of_social_networking_websites

Instant Messaging (IM)•Typically online/computer program•Real-time•Pop-up window•Multi-media not just text

Texting• Typically via cell phone• Real-time or inbox message• Covert• Written text

“Sexting”• Flirting by sending semi-nude photos from cell phone to cell phone

2004-2005

100s niche networks

Facebook & MySpace get more hits than Google.

More popular than virtual gaming environments

Facebook - about ½ are college age (18-24)MySpace - arts, music, visual; 85% are 18+LinkedIn – career-oriented, professional

Source: ComScore January, 2009

65% of U.S. teens (12-17) use SNS

85% of college students (18-24) use an SNS

The majority use SNS daily: devoting an average of 9 hours/week

Twin Cities teens (17-18) from low-income families (n=600), 77% use an SNS

Many different age groups• 25-34 pop on Facebook is doubling every 6 mths• 35-54 fastest growing demographic• 13+ age requirement; Parental consent <13

Genders• About equal but slightly more females

Ethnicities• Certain groups favor certain sites

People as important as Content• User-generated Profile Customizable and multi-media

• Link to other People & Content

• Linkages are made VisibleArticulate a list of other users with whom you

share a connection: ‘Friends’

• Browse & Traverse others’ networks‘Rolodex effect’ - build your network from

others’

•Instant messaging•Email•Audio-- playing, commenting, sharing•Video-- editing, commenting, playing, sharing•Image/photo--editing, commenting, sharing

• Blogging & “kudos”• Commenting• Bulletin boards • Groups to join• Customizable Designs• Searchability• Multiple audiences• Replicability

Identity Development

Relationship Building

Peer Support

If it was really exciting I would post about it. . . . I remember the second I was done I got on MS and I was like [in his post]: ‘I just finished my extended essay and it was really great and its awesome.’ And that is an example of my emotions

(Jeremy, high school student)

Multi-media platform for self-presentation & impression management

Identity work online: the “construction of cool”

• Self-reflection on gender, sexual identity, ethnicity• Concealment versus revelation

Sometimes when I feel kind of kid-dish I will put on pastel looking backgrounds or if feel like serious than I put on black backgrounds but I must remain feminine, so what I have right now is a black background with pink flowers.

(Lily, high school student).

SNSs may help users build more and stronger relationships of various types:

• Bridging capital: our “friends of friends”• Bonding capital: “shoulder to cry on”• Maintained capital: our “ability to mobilize

resources from previous network” (e.g., high school friends, foster families, prior support groups)

[I learn] more things and deeper things about ttheir personality. Like at school we wouldn’t tell…really close or too personal about ourselves. But on MySpace they are more comfortable to share it on there.

(Brandy, high school student)

Intensifying already close ties • Friends, Family

I get more information [about a person] that I wouldn’t have otherwise…their relationship status; what college they are going to; like what they are going through on a personal level... You get afforded different opportunities from the site like with the [presidential campaign] caucus invitation. I wouldn’t have been able to go there. I wouldn’t have known how to get there otherwise.

(Tanya, high school student)

Extend connections to people & information• Online features smooth paths to offline relationships

I was online and I opened up my Word document to type it up and he [saw a friend online in MS] was saying [using IM] how he was doing too and it was really comforting because I knew I was not the only one doing it. And then, he would ask, “What did you write for Chapter 6?” …and we kind of share ideas that way.

(Lee, high school student

Blurs social & education-related task support

It’s going to be so hard going out there by myself [to college faraway where she is the only Hmong girl] so I’m gonna need to message people about how I’m feeling….

(Kari, high school senior off to East coast school)

Blurs social & education-related support in times of transition

Technological fluencies Communication/Collaboration Creativity

People like to be more creative with projects because there’s so much to do on MySpace. You could change so many things…the picture…the outlook of your whole profile. ...Because of that, I think people do try to be more creative and alter things a little to make it more personal to them.

(Carl, high school senior, age 18)

People create learning contexts for themselves (offline-online spaces blurred)

Youth-initiated interest driven communities can span boundaries of formal education/outreach programs, home, & in-between.

Youth-initiated interest communities can

be self-sustaining given adequate time, freedom, and access to material and people resources

Tell Your Child’s Story

Create a Personal Online Health Record

http://www.imedix.com/

Members of the iMedix community share their experiences and rank medical content in order to make health information personal, organized and accessible to everyone.

http://www.patientslikeme.com/

To enable people to share information that can improve the lives of patients diagnosed with life-changing diseases…platform for collecting and sharing real world, outcome-based patient data and establishing data-sharing partnerships with doctors, pharmaceutical and medical device companies, research organizations, and non-profits.

Follow f2f with online connection. Network.

Incentivize learning the online community features to generate interest & critical mass (i.e., play for points)

Spread timely, high-quality content through multiple communication channels

Allow for clients to participate, curate, create, share

Go where young people already are: either exact platform or similar one you build that they evidently enjoy

Know the Terms of Service• Age limitations• No drug talk, nudity, drug-using pictures, hate

speech, bullying, etc. Privacy settings & multiple audiences

• Keep it positive, upbeat in semi-public• Tackle serious issues in private/one-one

Authentic profiles but no contact info• Showcase talents, skills, best ‘Face’

Respect kids’ space, be a role model

Educator & Researcher at intersection of: learning technologies, communication, & new media studieswww.cgreenhow.org

Founding Chair of the Social Networks Research Collaborativeww.socialnetresearch.org

Christine Greenhow, Ed.D. Visiting Research Fellow, Yale University & U of MEmail (greenhow@umn.edu) Facebook http://www.facebook.com/christine.greenhowTwitter http://www.twitter.com/chrisgreenhow

Social media design projectshttp://apps.facebook.com/hotdishhttp://apps.facebook.com/mndaily