web 2.0, social media and hr
DESCRIPTION
Overview of the reasons why HR Professionals should learn about Web 2.0 and Social Media.TRANSCRIPT
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Do HR Professionals need to understand and use Web 2.0 and
Social Media technologies?
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Yes
for HR Professionals to add value, they need to understand
demographic, technological and social changes.
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Web 2.0 and Social Media are now well established as major trends, which are changing the social dynamics of communities.
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As well as charisma, etc.........Barack Obama used:
• a web site with voter generated content• voter segmentation by profiles on a large number of sites
(Facebook, MySpace, Eons (‘boomer’), Black Planet, MiGente, GLEE (Gays, Lesbian and Everyone), AAPIS (Asians, Americans and Pacific Islanders), LinkedIn
• Twitter• customised content for each site• targeted 18 – 25 year olds• donation widgets across all of his platforms (with capacity to copy
these on to personal Web sites)• use of audio visual media
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HR Professionals need to respond to the social and communication changes that wide community usage of these tools bring to the workplace.
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HR professionals in Australia are now embracing the trend of using Social Media and Web 2.0 to enhance people management strategies.
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These tools can be used to drive cultural change and enhance productivity and social connectivity.
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‘becoming more relevant by giving up control’
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Examples of Web 2.0 in HR• using RSS feeds and social bookmarking to collect relevant
information and to share with peers• Wiki for policy development • alumni social networks for ex-employees• using social networks to establish relationships with potential
employees, to advertise positions, and seek referrals• external and internal Blogging • You Tube channels and cool recruitment videos, job podcasts• Virtual Worlds for training and career fairs, Webinars• Twitter for conference questions and updates• Slideshare for accessing conference presentations
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More advanced companies:
• facilitating global teams, knowledge sharing, encouraging innovation and connecting employees and external partners
• the intranet is a wiki• general culture all about Web 2.0 where all employees are
encouraged to blog• using Web 2.0 to increase informal learning• upgrading policies so employees understand any
limits/issues associated with social media usage
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Web 2.0 will continue to grow and Web 3.0 (more mobile, more semantic) is here.
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Why?
• natural progression of web technology (harnessing innovation and richer user experiences)
• digital generation (born to be mobile and connected)• aggregate phenomenon of ‘ambient awareness’• ROI when managed as part of a broader business strategy
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There are concerns and challenges in embracing Web 2.0.
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Challenges:• expertise• network infrastructure, capacity and security• company reputation and secrets • employee distraction and misuse• liabilities associated with on-line participation• public perception• digital divide• manipulation • accessibility (disability) issues
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Rather than being novel, Web 2.0 will become expected - both for external clients, and internal employee use.
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Ways for HR Practitioners to get Web 2.0 savvy:
• Try it out - hard to understand until you have experienced it.
• ‘Dummies’ Guides and on-line help• beginners workshops (camillsconsulting.com) or e-books• conferences and detailed on-line training programs,
webinars
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Thank you
This presentation can be found on SlideShare CAMILLS 59 or www.camillsconsulting.com