intro for hr on blogs & web 2.0
Post on 19-Oct-2014
16.672 views
DESCRIPTION
A few slides on Web 2.0 for HR. I have used lots of cartoons from gapingvoid as Hugh's cartoons describe the new world.TRANSCRIPT
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Web 2.0, Blogs, Social NetworksThe good the bad and the ugly
Michael Specht
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Who Am I
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The Cluetrain Manifesto
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CC: Attribution-NoDerivs-NonCommercial 1.0
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What is Web 2.0?
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Sharing Transparency
Openness
Data not locked in
AJAX
Collaboration
User Generated Content
Bottom up
Less Command & Control Social
Mashup
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What is Web 2.0?
Sharing Transparency
Openness
Data not locked in
AJAX
Collaboration
User Generated Content
Bottom up
Less Command & Control Social
The web is a platform
Mashup
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Social Network Software
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6 degrees of separation
Business networking
Self Expression
Share interestsProducer
Communication
Betweenness
Friends
Social
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RSS
http://www.commoncraft.com/rss_show
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BLOGS
http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp
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WIKIS
http://www.commoncraft.com/video-wikis-plain-english
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SOCIAL NETWORKS
http://www.commoncraft.com/video-social-networking
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SOCIAL BOOKMARKS
&TAGS
http://www.commoncraft.com/bookmarking-plain-english
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EVERYTHING ELSE
http://en.wikipedia.org/wiki/Main_Page
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Can you Ignore all
this?
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Blog Growth
http://www.sifry.com/alerts/archives/000493.html
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Source: http://mashable.com/2007/07/10/facebook-users-2/
User Growth Jun 2006 - Jun 2007% Change
MySpace 72Facebook 270Hi5 56Friendster 65Orkut 78Bebo 172Tagged 774
Social Networking Growth
http://www.comscore.com/press/release.asp?press=1555
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Getting Dooced
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http://www.supermanhomepage.com/multimedia/wallpaper.php
DISCLAIMER: SUPERMAN and all related elements are the property of DC Comics. TM & © 2007
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From The Cluetrain Manifesto
http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php
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84. We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come
out and play?
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85. When we have questions we turn to each other for answers. If
you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.
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86. When we're not busy being your "target market," many of us are your people. We'd rather be
talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But
you tell us speaking to the market is Marketing's job.
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Are there Safeguards?
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Ban Everything!
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Build a Policy
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At Microsoft it is simple
“Be Smart”
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More Policy Thoughts
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5 way to help employees
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1. Stop and think.
3. You can disclaim, but you can’t hide.
2. Use your loaf.
5. Respect the channels4. Keep it real.
http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php
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Do these tools work
Internally?
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Why Blog, WIKI,
network Internally?
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http://www.gapingvoid.com/Moveable_Type/archives/001607.html
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Can HR help to implement
Enterprise 2.0?
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What good is all this to HR?
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Policy Links• IBM
– http://www.snellspace.com/IBM_Blogging_Policy_and_Guidelines.pdf
• Sun– http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf– http://www.sun.com/aboutsun/media/blogs/policy.html
• Plaxo– http://blog.plaxoed.com/?p=41
• Thomas Nelson– http://michaelhyatt.blogs.com/workingsmart/2005/03/corporate_blogg_1.html
• Workforce Management Magazine– http://www.workforce.com/archive/article/23/96/90.php
• Corante– http://betweenlawyers.corante.com/archives/2005/06/07/
a_survey_of_corporate_blogging_policies.php• Free Corporate Blogging Guide
– http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp
• CorporateBlogging.info– http://www.corporateblogging.info/2005/06/policies-compared-todays-corporate.asp
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Extra Links• Need a blog :: http://wordpress.com• See what people are saying online :: http://technorati.com• Social Bookmarking :: http://del.icio.us
• http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html• http://www.corante.com/flackster/archives/2004/11/09/faustian_bargain.php• http://www.commoncraft.com/rss_show• http://www.commoncraft.com/bookmarking-plain-english• http://www.commoncraft.com/video-social-networking• http://www.commoncraft.com/video-wikis-plain-english• http://www.corporateblogging.info/2004/11/free-corporate-blogging-primer.asp • http://www.cio.com/article/101614/3#5• http://www.youtube.com/watch?v=nsa5ZTRJQ5w• http://www.squidoo.com/introtoweb20/• http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20• http://www.thisisgoingtobebig.com/2007/04/top_ten_reasons.html• http://news.zdnet.com/2036-2_22-6103931.html• http://www.andybudd.com/presentations/dcontruct05/• http://www.comscore.com/press/release.asp?press=1555• http://www.sifry.com/alerts/archives/000493.html• http://www.zoliblog.com/2007/08/03/the-wikipedia-enterprise-20-debate-again/• http://fredcavazza.net/2007/07/27/what-is-enterprise-20/• http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/the_three_trends_underlying_enterprise_20/• http://www.boxesandarrows.com/view/a_web_2_0_tour_• http://www.smartcompany.com.au/Premium-Articles/Top-Story/Social-networks-Time-wasters-or-brilliant-business-tools
-.html• http://www.annezelenka.com/2007/08/do-you-have-to-define-a-niche-for-your-blog