web advertising and its methods
DESCRIPTION
for E commerce Web/ Online/ Internet marketing/ Advertising presentation with some of their methods.TRANSCRIPT
![Page 1: Web advertising and its methods](https://reader033.vdocument.in/reader033/viewer/2022052523/555d270bd8b42ac4258b5892/html5/thumbnails/1.jpg)
Web Advertising and its methods
Submitted to :
Ms Nikita Sharma
Mam
Submitted by :
Radhika Sharma
04313702012
![Page 2: Web advertising and its methods](https://reader033.vdocument.in/reader033/viewer/2022052523/555d270bd8b42ac4258b5892/html5/thumbnails/2.jpg)
Contents1. Web Advertising
2. Benefits of web advertising
3. Concerns of web advertising
4. Methods of web advertising1. Web banners
2. Pop-ups/ pop-unders
3. Trick banners
4. Search engine marketing
5. Social media marketing
6. Email advertising
7. Adware
![Page 3: Web advertising and its methods](https://reader033.vdocument.in/reader033/viewer/2022052523/555d270bd8b42ac4258b5892/html5/thumbnails/3.jpg)
Web Advertising
Online Advertising / Internet Advertising.
Uses the Internet to deliver promotional marketing messages to consumers.
![Page 4: Web advertising and its methods](https://reader033.vdocument.in/reader033/viewer/2022052523/555d270bd8b42ac4258b5892/html5/thumbnails/4.jpg)
Benefits of web advertising
CostMeasurabilityFormattingTargetingCoverageSpeed
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Concerns of Web Advertising
Banner blindnessFraud on the Advertiser
Overcharging the advertisers for the advertisements.
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Methods of Web AdvertisingDisplay advertising
Web banner advertising
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Pop-ups/pop-unders
![Page 8: Web advertising and its methods](https://reader033.vdocument.in/reader033/viewer/2022052523/555d270bd8b42ac4258b5892/html5/thumbnails/8.jpg)
Trick banners
![Page 9: Web advertising and its methods](https://reader033.vdocument.in/reader033/viewer/2022052523/555d270bd8b42ac4258b5892/html5/thumbnails/9.jpg)
Search Engine Marketing (SEM)
Sponsored search
![Page 10: Web advertising and its methods](https://reader033.vdocument.in/reader033/viewer/2022052523/555d270bd8b42ac4258b5892/html5/thumbnails/10.jpg)
Social media marketing
![Page 11: Web advertising and its methods](https://reader033.vdocument.in/reader033/viewer/2022052523/555d270bd8b42ac4258b5892/html5/thumbnails/11.jpg)
Email advertising
![Page 12: Web advertising and its methods](https://reader033.vdocument.in/reader033/viewer/2022052523/555d270bd8b42ac4258b5892/html5/thumbnails/12.jpg)
adware
![Page 13: Web advertising and its methods](https://reader033.vdocument.in/reader033/viewer/2022052523/555d270bd8b42ac4258b5892/html5/thumbnails/13.jpg)
Thank You.