web app summit 2009
DESCRIPTION
Presentation to Catch of the key learnings taken from the Web App Summit 2009, Newport Beach, California. Main speakers: - Luke Wrobelski - Jared Spool - Richard Rutter - James Box - Joshua Porter - Robert Hoekman jnrTRANSCRIPT
Web App Summit 2009
Alastair Simpson
What was it?• 4 days of presentations• 16 leading innovators and designers• Intensive full day workshops• Featured presentations
What did we learn?• “parti” & design principles• Interactive prototyping for GUI• Conversational tone is key• Best practises for sign up and UGC• Pattern libraries help reduce development time
What else?• Met many potential business partners
parti
“Surprisingly simple way to ensure my customers find me online”
“The dashboard for what you love on the Web.”
Affinity Diagramming
Interactive Prototyping
Conversational Tone
Sign Up and UGC
Immediate Engagement
Progressive Disclosure
Pattern libraries internal and external
Gallery Pages / Tags…
Rich GUI
Expectation and Control
Interesting stuff about Amazon
- 24 orders processed per second
- 71,431,000 Unique Visitors in Dec 2008
- 1,300 purchases to generate 1 product review
