WEB CONTENT MARKETING

PRESENTATIONJune 2013

WEB CONTENT MARKETING

THE WEB HAS CHANGED THE WAY WE LIVE.

NOW IT’S CHANGING THE WAY WE BUY.

FACT

• 53% of Twitter users recommend companies and

products in their Tweets. 1

• 2/3 of all consumers read online reviews before

making purchasing decisions. 2

• 92% of people rate online recommendations by

Friends as the most trusted resource. 3

FACT

• 70% of people rate online recommendations by

Unknown Consumers as the 2nd most trusted

resource. 4

• Only 14% of people trust ads. 5

http://harpsocial.com/2011/04/social-medias-shocking-statistics/http://www.verifiedhonest.com/informational.phphttp://www.nielsen.com/us/en/press-room/2012/nielsen-global-consumers-trust-in-earned-advertising-grows.htmlhttp://www.nielsen.com/us/en/press-room/2012/nielsen-global-consumers-trust-in-earned-advertising-grows.htmlhttp://www.nielsen.com/us/en/press-room/2012/nielsen-global-consumers-trust-in-earned-advertising-grows.html

1.2.3.4.5.

IS YOUR BUSINESS MISSING OUT?

A. Today’s buyer is searching for products and

services online.

Are they finding you? Or are they finding your

competition?

B. Businesses want to learn about your brand.

They’re searching for relevant and valuable

information.

Are you giving it to them?

IS YOUR BUSINESS MISSING OUT?

C. Buyers are choosing brands based on

recommendations and endorsements.

Are you earning their trust?

D. Consumers want to know that their voice matters.

Are you listening?

WHAT IS CONTENT MARKETING?

CREATE relevant and

valuable content that supports your unique brand story.

CONNECT with your

audience through online channels in order to build brand trust and

loyalty.

CONVERT your audience into customers

and brand advocates.

WHY HTC?

What’s a Content Marketing Expert?

Google returns 91,300,000 results in a search for ‘Content Marketing Experts’. 6

How do you know who to choose?

6. Value from March 12th, 2013

WHY HTC?

One key element that ‘Old’ marketing and ‘New’ marketing have in common:

It’s still marketing!

The strategy behind it hasn’t changed. (Remember the four ‘P’s?)

Effective Content Marketing starts

with a powerful brand story.

We know Branding: HTC has been

building powerful brands for over 30

years.

We know how to build brand buzz.

BRANDING

WHY HTC?

Today, your audience has shifted

to the Web.

We know Web: HTC has the

expertise, experience and tools to

build a powerful Web presence.

We know how to spread the word

and connect with your customers.

WHY HTC?

WEB

Content Marketing = Convergence of Branding and Web.

• We use these tools together to create the ultimate Content Marketing Powerhouse.

• We are left-right brainers (creatives and geeks) ready to step in as your personal content

marketing team.

• We know how to create a cohesive strategy that resonates with your target markets.

WHY HTC?

BRANDING WEB

CONTENT MARKETING

WHAT DOES SUCCESS WITH HTC LOOK LIKE?

• Success is NOT just more Facebook likes, and followers on Twitter and

YouTube.

• Success is NOT just fan count.

• HTC always keeps the end goal in mind:

o Increased brand awarenesso More positive brand sentimento And yes, increased sales, too!

We put it all together: CONTENT to CREATE, CONNECT, CONVERT.

RESULTS

SO WHAT EXACTLY CAN HTC DO?

1. Branding: Create your brand story and a visual identity that supports it.

2. Web: Create concepts, content and functions that support your brand

and business objectives.

3. Content Platforms: Build content distribution channels that support

your marketing goals

a. Social Mediao Facebooko Twittero Linkedin

b. Blog

c. Discussion Forums

d. Email Templates

o YouTubeo Pinteresto Instagram

SO WHAT EXACTLY CAN HTC DO?

4. Monthly Managed Content Services: Ongoing content creation and

management services to connect with your customers, respond to their

needs, and optimize search engine rankings, along with planning and

reporting to keep you involved and informed.

o Planningo Researchingo Content Creation & Proofingo Coordination & Implementationo Monitoring & Listeningo Engagingo Meetingso Reporting

ARE YOU READY TO LET YOUR BRAND STORY BECOME THE CONVERSATION?

Let HTC do the talking!

BRANDING. WEB. RESULTS.