How to drive results from Browser push notifications in 3

months!

What are Web/Browser Push Notifications?Browser push notifications are clickable messages that come from a website.

You get them on your desktop or device even when the website is not open on your browser.

One can subscribe and receive notifications on your desktop or phone browser.

People browse for products and once they are done browsing and leave the site, it becomes the responsibility of the online retailer to get these users back to their website.

Reminding such users of their abandoned cart, or letting them know of any new product launches or price alerts that the site offers for a limited period is an effective solution. 

There are different means of communication available out there, but what if your message is too time-sensitive and needs an immediate call to action? 

Browser push notification (BPN) is the answer to this problem. 

Marketers who want to put forth their business online and reach out to customers at the right time with offers and discounts can make use of BPN.All it requires is an internet browser and an opt-in from the user.

So, the entire campaign works like a funnel where in the first layer, users are targeted with Opt-In messages and get filtered into subscribers. This level is known as ‘Collect Subscribers’.

In the second layer, subscribers are ‘sent customized browser push messages’ and the Click-Through Rate is ascertained.

The last layer consists of ‘optimizing the browser push messages’ so as to keep the users engaged with the ecommerce outlet.    

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Collect SubscribersUsers are targeted with Opt-In messages and the digital campaign involving Browser Push Notifications is kicked off.

Here, we’ll take you bit by bit through each and every level and explain how the ecommerce traffic can be converted into actual conversions.  

According to a survey done by Vizury, the Opt-In rate in Home page is about 10%.

Reiterating Opt-In messages on category pages will create more subscribers and there will be a surge of 2 to 5% in Subscriptions

As to roughly calculate the number of subscribers in a month, the figure is sure to touch 12K to 15K (for a traffic of 100K).So, after 3 months the Marketer can expect 36K to 45K subscriptions.

Send BPN This is the stage where Browser Push Notifications get to work and bring in the cash for your business. 

For any marketing campaign to succeed, the Right Person always has to be targeted with the Right Message at the Right Time. That is exactly what Vizury’s Browser Push Notifications’ platform does.

At Vizury, we have run experiments on numerous use cases before putting all of that together in the Browser Push Notifications Platform. Now, lets talk about figures.

OptimizationVizury’s BPN platform has a feature called A/B Testing which helps the marketer to keep track of real-time stats which in turn helps to measure the effectivity of every push notification sent.

According to the user’s purchase behaviour and browsing pattern, they are classified into segments.

Messages are customized and personalized accordingly and sent out to these subscribers.

Time sensitive discounts

Cart Abandonment AlertPrice drop alert

Re-engage lapsed users

Below are the few customized notifications based on the user’s purchase behaviour.

The Click-Through Rate is monitored and messages having the highest CTR’s are then kept on the list and the one having the lowest is binned.

The platform notifies the marketer to construct a new personalized message for those subscribers who did not click through.

This process is repeated till the marketer finds a chunk of subscribers who have the highest Click-Through Rate. And thus, the marketer finds the number which he/she can act upon and not some number that helps with thefeel-good factor.

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Website: www.vizury.com

Email: marketing@vizury.com

Twitter: @vizuryonetoone

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