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Instructions:

1. In the "Weightings" tab, customize weightings to match current business priorities. Be sure that your tot

2. In the "Requirements Scoring" tab, rank each requirement on a scale of 1-10 based on how well it meets

3. Evaluate channel scores in the "Rankings" tab and select the channels that are the best fit.

4. Use the "Bubble Matrix" tab to communicate channel rankings for strategic fit, impact, and feasibility.

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Web Requirements Priority Index

al weight equals no more or less than 100%.

the selection criteria.

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Web Features & Requirements Company Goals Value Proposition Allocated Budget Economic Impact Cu

Weighting Scale 15% 15% 10% 10%

Ranking Critieria:Company Goals

Value Proposition

Allocated BudgetEconomic Impact

Customer Value

Industry Attractiveness

Technical Risk

Ease of Implementation

Skills & Resources Do we have the skills to implement this feature?

How aligned is this requirement to corporate goals & objectives?

What is the value of this requirement for OUR INTERNAL NEEDS?

How easy will it be to implement this requirement?

What is the value of this requirement for the END USER or CUSTOMER?

Fit

How much risk does this requirement introduce?

Do we have the required budget allocated for this requirement?What is the economic impact of this requirement (revenue growth, leads, etc.)?

Definitions:

Do we NEED to do this to stay up with our industry?

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Web Features & Requirements Company Goals Value Proposition Ease ofImplementation

Weighting 15% 15% 10%

Browser Compatibility (Firefox, IE, Chrome, etc.) 7 8 9

Web Analytics 8 6 8

Update Branding 8 6 6

Lead Scoring & Nurturing 9 8 6

Email Integration (real-time messages) 5 4 6

Secure Online Transactions (certified) 6 4 5

CRM Integration 1 2 4

Paid-Search Campaign Integration 6 6 2

Financial System Integration 3 4 3

Rich Media (streaming audio/video) 2 3 2

Fit

Rank each "Web Feature & Requirement" on a scale of 1-10 depending on how much you agree or disagree with the criteria outlined in the "Weightings" tab (10

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Web Features & Requirements Requirement Score Fit

Browser Compatibility (Firefox, IE, Chrome, etc.) 7.8 3

Web Analytics 7.7 2

Update Branding 6.6 2

Lead Scoring & Nurturing 5.7 3

Email Integration (real-time messages) 5.5 2

Financial System Integration4.9 1

CRM Integration 4.8 0

Secure Online Transactions (certified) 4.7 2

Paid-Search Campaign Integration 4.4 2

Rich Media (streaming audio/video) 2.6 1

Note: Sort by selecting all Requirements, Requirement Score, Fit, Value, and Feasibility cells. Click "Data" and "Sort", and sort by Requirement Score (Largest to Smallest).

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Rich Media (streaming audio/video)

Ema

Financial System Integration

CRM Integration

S

P F e a s i

b i l i t y

Fit

Future Potentials

Potential Cuts

Low

Bubble Size = Value

Low

High

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tibility (Firefox, IE, Chrome,etc.)

urturing