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Web Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information Administration 1

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Page 1: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Web Screen Presentation Using Blaise 5

Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat

Joelle Michaels, Energy Information Administration

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Page 2: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Agenda Challenges on the CBECS

Approaches to Meeting those Challenges

Look and Feel

Survey-Specific Issues

Next Steps

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Page 3: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

CBECS • CBECS 2018 collects data on more than 8,000 commercial buildings in the United States

• Complex survey

• Building size

• Building use

• Energy use: electricity, gas, oil, steam, water

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Page 4: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

CBECSData Collection

• CBECS has been collecting data since 1979

• Blaise in use for CAPI and CATI since 1999

• 2018: respondents choose web or CAPI

• Expected 40% web, 60% CAPI

• Transition to web means moving to Blaise 5

• Also means re-thinking key elements of the survey design and presentation

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Page 5: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Web Survey Challenges

The move to web data collection has meant two kinds of challenges:

1. Look and Feel

2. Survey-Specific Issues

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Page 6: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Approach EIA and Westat formed a “best practices” team to

• Identify issues presented by web data collection

• Review the literature

• Convene expert survey methodologists

• Prototype and test candidate solutions

• Review and recommend outcomes

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Page 7: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Challenge:

LookandFeel

Categorical Question

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Page 8: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Challenge:

LookandFeel

Continuous Question

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Page 9: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Challenge:

CBECS Design

Considerations moving from CAPI-only to multimode web and CAPI

• Show Cards

• Question-specific help

• Optional text and Probing

• Item Nonresponse

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Page 10: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Show Cards

• Previously hard copy

• Shorten

• Add to screen

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Page 11: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Show Cards

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Page 12: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Question-Specific Help

• In CAPI we used question-by-question help text

• CAPI interviewers pressed F1 for help

• Experimented with “tool tips” but did not work with mobile browsers

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Page 13: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Question-Specific Help

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Page 14: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Interviewer Instructions

Probing

• Interviewer instructions eliminated

• Probes converted to question text

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Page 15: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Interviewer Instructions

Probing

Probes are added to the

question text

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Page 16: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Item Non-Response

Accommodating DK and Ref was challenging

• Remove DK and Ref as responses

• Assume Empty = non-response

• New missing value: SK for “skipped”

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Page 17: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Item Non-Response

Leaving the field EMPTY

triggers a prompt

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Page 18: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Item Non-Response

Explicit Don’t Know

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Page 19: Web Screen Presentation Using Blaise 5 - Census.govWeb Screen Presentation Using Blaise 5 Michelle Amsbary, Rick Dulaney, Justin Kamens, Westat Joelle Michaels, Energy Information

Lessons Learned &Next Steps

• Managing Specifications

• Mobile

• Main study questionnaire

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