web strategy
DESCRIPTION
Web strategy. ICARDA2.0 :: re-design project. Overview. Site mission, design goals & scope Research findings Functionality. Site mission. .. provide access to research outputs .. increase impact by communicating knowledge more effectively Theme: 'enabling conversations'. - PowerPoint PPT PresentationTRANSCRIPT
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Web strategy
ICARDA2.0 :: re-design project
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Overview
• Site mission, design goals & scope• Research findings• Functionality
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..provide access to research outputs.. increase impact by communicating knowledge more effectively
Theme: 'enabling conversations'
Site mission
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Improve ICARDA’s external presence :Establish the ICARDA brand as the dominant thought leader on dryland agricultural research.Ensure transparency to stakeholders :
Open a window on ICARDA’s research impact and demonstrate effective use of resources.Increase usability:
Provide effective access to ICARDA’s research outputs and knowledge
Facilitate stakeholder interaction :Enable conversations and collaboration with key stakeholders
Site goals
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• Refresh homepage design• Enable dynamic reuse of content by �
implementing CMS• Develop templates to improve information �
design and assign content responsibility• Improve information architecture and �
navigation• Enable online collaboration (seamless, �
single log-in, secure)• Improve and refine search�• Improve accessibility of website (AAA, �
mobile, low bandwidth, Arabic)
Design objectives
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• Research context, content and users�• Develop new information architecture�• Write web strategy�• Redesign Homepage�• Implement Content Management System�• Implement search function�• Bring � www.icarda.org up to web 2.0 standards• Build online collaboration space�• Migrate content to new site�• Design blueprints and wireframes�• Develop ca. 30 page templates�• Built and test prototype�• Provide training for use of CMS�
Project scope
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Research
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.. 3.4 pages per visit
.. 75% leave in 30s or less
.. 7000 hits per day
.. Jobs page most visited
(as of 23 Feb 2010)
Web stats
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Search cloud (Google)
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.. simplify
.. consistent layout
.. re-write content
.. integrate social media
Heuristic evaluation
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.. content audit
.. content inventory
.. content map
.. content model
Content analysis> content model > low level IA
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Content map
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.. interviews
.. online survey
.. card sorting
User research> mental model > high level IA
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.. impact seekers (donors & policy makers)
.. media
.. researchers (ICARDA, Outreach, NARS, CG & wider scientific community)
Key stakeholders> Personas & Scenarios
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• Compatible with their priorities�• Measurable ROI�• Mutually beneficial partnerships�• Need responsiveness and flexibility�• Well-written, clear and current �
information• Targeted, relevant, impact-based reporting�• There is a need for “results”�• Prompt, brief, non-scientific reports which �
specify outcomes and impacts• Synthesis project reports�
User needs :: donors & policy makers
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• stories with a human face• news releases• resource section• images• events calendar• expert guide• personal contact and ongoing
relationships
User needs :: media
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• Reduce email traffic�• Take advantage of Web 2.0 tools�• Improve findability of documents and data�• More e-communication�• Brief, targeted, timely information�• Clearing house: Facilitate the sharing of ICARDA and �
NARS information• Feed in stories to CODIS�• Help with media liaison �• Increased visibility• Regional representation�• Researcher profiles with accurate contact data�• Improved internal communication �• Improved response rates
User needs :: researchers
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..Browse publications ..Browse projects
..Browse staff +.. Search.. Online collaboration (blogs, wikis…).. Social media integration, RSS feeds..... Media section (press releases, contact,
events calendar)
Core functionalities
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.. the software (CMS Drupal)
.. no page without owner
.. focal points keep content current
.. publishing process approved by final editor
.. content flow model
Content management ::re-use & re-cycle
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Content flow
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.. 2nd of 3 iterations of building & testing
.. 2 weeks each round
.. synchronized with intranet project
.. now we test structure only
.. no visual design yet
Approach :: agile design
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.. permanent URL for evolving prototypehttp://beta.icarda.org
.. project websitehttp://manaf.drupalcafe.comhttp://icarda2.benale.net
icarda2.0 :: prototype