web strategy survey
DESCRIPTION
TRANSCRIPT
Web Strategy Blog: 2009 Survey Results
By Jeremiah OwyangDec 30, 2009
Methodology
• Survey fielded through Web Strategy blog, using SurveyMonkey
• Conducted from Nov 30 – Dec 12, 2009• 19 questions total – 15 multiple choice, 4
open-ended. Specific questions about Altimeter Group and contact info are not included in the attached sample data.
• 195 respondents – 100% of data clean
Recommend Web Strategy?
Frequency of Reading
Frequency of Sharing
Influence At Work
Overall Quality
Content Interests
Emerging Technology
Country
Industry
“Other” Industries Includes:• Computer Hardware (2)• Cultural Institutions (2)• Security Products & Services (2)• Automotive & Transport (1)• Beverages (1)• Construction (1)• Energy & Utilities (1) • Food (1)• Leisure (1)• Telecommunications Equipment (1)
“Other: Please specify” Includes:• Marketing (6)• Public Relations (4)• Social Media (4)• Advertising (3)• Internet (2)• Interactive (2)• Web (2)• Tourism (1)• And 15 others…
Company
Primary Role*
Notes on Primary Role
• 19 respondents answered CEO• 17 are from boutique or small business,
meaning < 10o employees• 3 small business CEOs manage budgets more
than 1 million• 1 small boutique CEO manages budget more
than 10 million – may be a data inconsistency
“Other: Please specify” Includes:• Head of Strategy Implementation • Social Media Manager• Founder or Owner• Head of Knowledge and Information
Management Support Unit• Human Resources• Vice President, Social Networking• Solution Architect• Online Director• And 11 more…
Relationship with Social Media
Size of Budget
Social Media Strategy
Mobile Strategy