web trends com

8/8/2019 Web Trends com

http://slidepdf.com/reader/full/web-trends-com 1/4

OTHER TOPICS IN THIS SERIES

1 2 3

Web trends for 2011Importance of web video Conversion to salesEssentials of branding

4

WEB TRENDS FOR 2011WEB TRENDS FOR 20112



For more information visit us at legworkcreative.com or call 888.701.8875

GO BIGLESS IS MORE

FORGET THE OLD SCHOOL

WEBSITES

Websites o 2011 will continue to

eature lots o white space but with

bold typology and surprising color

schemes.

RECOGNITION BUILDS TRUST

More than ever, websites will

reect all the other elements o

the company brand standards. No

more getting away with updated

design styles on your print and not

on your website.

BOLD IMAGES WILL BE USED

TO INVITE VISITORS IN

Huge images create a visual

impact that the visitor won’t soon

orget. In 2011, web designers will

fnd themselves more comortable

using these visual statements in

their design to convey the site’s

tone.

NAVIGATION

“Simple and always at the tand bottom.”

LET IT BREATHE

“Good use o

white space”

FOCAL POINT “Nice big images”

MAKE A BOLD STATEMENT

CONSISTENCY

LIKE THE SAYING GOES... YOU ONLY GET ONE CHANCE AT A

FIRST IMPRESSION. MAKE THEM NOTICE YOU.

http://www.legworkcreative.com/






Your website is your#1 marketing and sales tool.The corporate website has become the centerpiece in your marketing package.

WEB TRENDS FOR 2011WEB TRENDS FOR 2011

2011 Home Page

Layout Trends

142

3

INTRODUCTORY BLOCK AT TOP

(BIG IMAGES, VIDEO, OR TEXT)

NUMBER OF COLUMNS

142

3

Your website has several unique

qualities… It’s an always-on-duty

salesperson.

And it can deliver higher levels

of content and provide more

practical functionality than

anything printed.

Your website has become the

rst place potential customers go

to see who you are.

To stay ahead of the competition,

your site had better be current

and appealing or say “good bye.”




NAVIGATION ALIGNMENT

Where is the most effective location to place the main navigation in the layout? The question isn’t trivial and often

leads to a debate among designers. Surprisingly, our study revealed that most portfolio designers place the main

navigation in the upper-right corner of the layout. In fact:

80% of websites have large horizontal navigation, (don’t ght what people are used to.)

51% have horizontal navigation with right-aligned elements

16.4% have horizontal navigation with left-aligned elements

11% have full-width horizontal navigation with large clickable elements.

Vertical navigation is rarely used, and other approaches (such as horizontal navigation at the bottom of the page) are

found on unconventional out-of-the-box layouts, though still uncommon.

1 2 3 4


horizontal right

TYPES OF MAIN HORIZONTAL NAVIGATION

horizontal left

horizontal bar full width

horizontal center

vertical left

vertical right

other

0 5 10 15 20 25 30







web trends com

Documents