· web viewanalytical mind with keen ability to produce data driven marketing campaigns with...
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PERSONAL INFORMATION
EXECUTIVE SUMMARY
KEY SKILLS
PROFESSIONAL EXPERIENCE
MARIE WATERSMARKETING MANAGER
Tel No.: +65 XXXX XXXX | Email: [email protected] | Nationality: Singaporean
Dynamic award winning marketing professional with proven track record for delivering effective marketing campaigns to meet organisational goals
Analytical mind with keen ability to produce data driven marketing campaigns with intent of maximising returns on marketing budget. Excellent in identifying and tracking key metrics to measure and optimise campaign effectiveness.
Proven ability to straddle conventional and digital marketing domains. Expert in producing 360 degree marketing campaigns for fortune 500 companies.
Excellent interpersonal skills towards building relationships at all organizational levels. Proven leadership skills and adept at managing multiple projects.
Strategic Planning & Implementation
Media Planning & Placement Campaign Planning &
Execution
Online, ATL and BTL Communications
Advertising Creative Planning Team Leadership & Supervision
Account ManagerYOUNG AND RUBICAM, SINGAPORE
2012 - Present
Analyse markets, determine and implement quarterly marketing production plan to achieve business objectives, increase customer and partner satisfaction and improve clients’ company image
Manage projects from inception to campaign optimisation, oversee communication with internal and external stakeholders, manage campaign budgets and monitor schedule
Conceptualise and implement brand initiatives for clients such as Singapore Airlines and Coca Cola
Develop strategies to maximise impact of marketing campaigns by refining global creative work for local markets while liaising with teams from London, New York and Shanghai
Develop ties to co-market campaigns and receive vendor funding with leading organisations such as Microsoft and Intel
Handle all facets of developing ATL, BTL, digital assets, NPP, Online
EDUCATION & PROFESSIONAL QUALIFICATIONS
MISCELLANEOUS INFORMATION
Banners, eDMs and SEM Oversee monthly expense control and overall income, including raising
of CEs, POs, invoicesSignificant Highlights Brainstormed with global and regional teams on specific local marketing
issues to develop culturally relevant creative campaigns such as XXXX campaign for international client XXXX
BA in Communications and Business Administration, Northwestern Univerisity, USA
Technical Skills: proficient in Microsoft suite of applications (MOS Certified)
Languages: Fluent in English Availability: 1 month’s notice
References available upon request