Table of Contents

Backgrounder.............................................1

Cover Letter………………………………….2

Press Release………………………………..3

Post Card………………………………………4

Flyer……………………………………………..5

Background

Nancy Mason founded The Baby Fold in 1902. She turned her home into a faith-

based orphanage for infants and children to help them grow. The Baby Fold is now a

multi-service agency helping children and families. The Baby Fold focuses on improving

the lives of children and families by building safe, loving, healthy environments. The

Baby Fold has many programs. Those programs include a special education program,

adoption, foster care, family and community services and residential services. There are

three locations where different services are provided through The Baby Fold. The

Administration and Hammitt School are located at 108 E. Willow St. Normal, IL 61761.

The Family Center and Residential Treatment are located at 612 Oglesby Avenue

Normal, IL 61761. The Baby Folds Hammitt Junior-Senior High is located at 1500 Ft.

Jesse Rd., Suite A, Normal, IL 61761. The Baby Fold has 285 part time and full time

employees. They also serve from 1,000-3,000 children and families annually. The Baby

Folds motto is “we never give up on a child”

November 11th, 2014

Brian DavisProgram Director101.5 WBNQ236 Greenwood AvenueBloomington, IL 61704

Dear Mr. Davis,

My name is Kelly Conrad and I am a volunteer for The Baby Fold. I’ve also worked at several events with your DJ, Faith. I am writing to ask for your help in promoting The Baby Fold’s annual event, Festival of Trees. The Baby Fold is a non-profit organization aimed at improving the lives of children in abusive or neglected environments. The Baby Fold assists in finding these children the safe and loving home they deserve. WBNQ has a great outreach to people of all ages in the Bloomington-Normal community. I am hoping you could give us a little airtime and help us spread the word about our organization and upcoming event.

Festival of Trees is The Baby Fold’s largest event. The proceeds from this event make up a significant amount of organizations funds. Last year the organization raised $190,000 through this event and this year they hope to raise over $200,000. Using these funds, The Baby Fold is able to offer adoption services, foster care, residential care, special education, and family and community services.

Festival of Trees is a family friendly event aimed at celebrating the most wonderful time of the year. The event offers activities for people of all ages. A few events being offered for kids are face painting, games, snowball fights, and Santa’s workshop. Some activities offered for adults are the gingerbread village competition, decorated trees to purchase, a cookie shop, and a show showcasing local talent.

Enclosed I have included a press kit containing contacts, background information on The Baby Fold, a news release, and possible promotional pieces for the event. I believe this is a newsworthy event and with your help Festival of Trees can be more successful than ever. If you have any further questions please feel free to contact anyone on the contact sheet or myself. Thank you for your time and I look forward to hearing from you soon.Sincerely,

Kelly Conrad108 E Willow StreetNormal, IL 61761Phone: (309) 454-1770E-Mail: kbconra@ilstu.edu

Tuesday, Sept. 23, 2014 Contact: Kimi SandenFOR IMMEDIATE RELEASE Phone: 815-303-1594

Email: knsande@ilstu.edu

The Baby Fold Announces 2014 Festival of Trees Dates

NORMAL, Ill. – Following the success of the event last year, The Baby Fold will be returning to the Interstate Center in Bloomington, Ill. to host its annual Festival of Trees celebration on November 20-24.

The Opening Night Gala will be the first event of the weekend starting at 6 p.m. on Thursday, Nov. 20. Tickets for this event will go on sale for $75 starting Oct. 1 and will also be used for unlimited general admission the rest of the weekend.

In addition to the Opening Night Gala, the Festival of Trees will also be hosting its Senior Day, Tasting Party, Family Night and Breakfast with Santa. With its wide range of activities, the Festival of Trees is the premier holiday event in the Bloomington/Normal community and has activities for the whole family.“The Festival is a great way for us to reach out to the community,” special events coordinator Melissa Engel said. “What we are really trying to accomplish this year is to incorporate The Baby Fold’s mission into the Festival and get people talking about what we are all about and hopefully reach a larger audience than we have had in the past.”

The Festival of Trees is the single largest fundraising event of the year for The Baby Fold and has raised over two million dollars for the organization over the last 19 years. The proceeds and donations are given directly to the programs and services within The Baby Fold.

For more details on the Festival of Trees and to see the full schedule of events; log on to TheBabyFold.net.

###