Name: _______________________________________ Hour: _____ Date: _______________

Putting the skills gained in accounting, marketing and business classes, into action!

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Projects and Presentations!

SURVEYS, GRAPHS, CHARTS, DEPOSITS, BUDGETS, BALANCING, STOCK, INVENTORY, AND BASIC PRACTICAL MATH

Marketing Projects and Presentations Application – Semester 1

Congratulations! You are about to embark on a special project to be completed in the school store class for Airport DECA. This project may seem a little crazy at first, but everyone who has completed it in the past has definitely listed it as one of their favorite memories for high school! Basically, you will put together everything you learned in marketing 1, add statistics to compliment your math skills, and focus in on leadership skills to showcase a project to benefit the school and surrounding community.

Prerequisite: Completion of Marketing 1 with a C or better

Course Description: DECA members will explore project possibilities and identify a theme for their state competition entry/final exam for second semester.

Members will:

Survey and explore business backgrounds of a chosen charity, service, or organization. Demographic, geographic, and economic aspects will be explored Customer buying behaviors Identification of market segmentation. Marketing functions, trade research, risk management and a total promotional program

will be developed with identification of learning and earning outcomes for the project. Final exams will include the submission of a 30-page project including a presentation at

the Michigan State Career Development Conference at the end of the trimester/marketing 1 class.

Have up to 3 persons in your group. You will state your preferences for team composition but the final decision is made by the teacher.

I Can Statements:

I can demonstrate skills required to pursue the full-range of post-secondary education and career opportunities.

I can integrate sociological and psychological knowledge of group behavior to understand customer decision making.

I can solve problems using critical thinking skills. I can use personal information management applications to increase workplace efficiency. I can employ technological tools to expedite workflow. I can understand the tools, techniques, and systems that marketers use to create, communicate,

and deliver value to customers and to manage customer relationships in ways that benefit the organization and its stakeholders.

I can explain the nature and scope of the pricing function. Can develop marketing strategies to guide marketing tactics.

Project Timeline and Points

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Lesson Title – Place your initial by the lesson you complete for points.

Project Category 1: Research Project Activities

Project Category 2: Presentations

Participation Category 3: Professional Dress and Behavior

Test Category 4: Tests and Final Exam

Week Implemented

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Application 10 1Marketing Proposal 10 1Professional Behavior Points 100 Throughout the

SemesterRubric Analysis 10Rough Draft of Executive summary

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Round Robin Project Discussion

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Introduction 10 1Analysis of the Business Situation

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Target Market Pie Chart 10 2Marketing Functions 10 2Primary and Secondary Research

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Proposed Organizational Chart

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Round Robin Progress Check 10 3Product Service Organizer 10 4Risk Management 10 4Marketing Strategies 10 5Announcement 10 5Storyboard 10 5Marque 10 6Print Article 10 6Social Medial Article 10 6Internet Correspondence 10 7Utilities 10 7Projected Operating Budget 10 7Project Implementation 10 8Learning Outcomes 10 8Round Robin Progress check 10 9Findings and Conclusions 10 9Future Recommendations 10 9Documentation of Evidence 10 10Benefits to the Business 10 10Earning Outcomes 10 10Actual Budget 10 11

Round Robin Progress Check 10 11SWOT Analysis 10 11Source Documentation 10 Throughout the

TrimesterDocument Typing 50 12Peer Editing 10 13Professional Dress Day/Activity

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2nd Peer Edit 10 14Final Copy 20 15

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Presentation Board Sketch 10 16Presentation Professional Dress Coordination

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Business Card Development for Presentation

10 16

Flier Coordination for Judge Communication with Presentation

10 16

Presentation Script 20 17Rough Draft Practice Sessions 30 17Practice Session Two 10 17Final Class Presentation 20 18Professional Dress Day/Activity

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Final Exam: Penalty Point Free Evaluation at Eastern Michigan University

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Final Exam: Presentation at the DECA State Career and Development Conference

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Totals 370 150 150 140

FCA: Complete the graphic organizers and type up the research paper – One per group for a Project grade of 520 Points to be split up among members.

FCA: Complete professional behavior during the project and dress for Participation grade of 150 Points

FCA: Completing the Type Five Paper and presenting to State DECA or another class for 140 point Test Grade

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Below are some descriptions of written/research events: Go to www.mideca.org for a complete listing

Community Service Project – “We Dig Connie” Block Out Cancer Volleyball Fundraiser

Members: Hana Blaz, Jeff Manchester, and Seth Balog

CSPThe Community Service Project provides an opportunity for chapter members to develop a better understanding of the role civic activities have in society, to make a contribution to a community service or charity, and to learn and apply the principles of the numerous components of marketing management. Chapter members demonstrate the knowledge and skills necessary in planning, organizing, implementing and evaluating a community service project.

Creative Marketing Project – “Welcome New/Transfer Students to Airport High School” Create a welcome video, building lay out, plan socials and create a spirit t-shirt and

bag to give out.Members: Denver Milam, Harmony Margraves, and

_________________

CMPThe Creative Marketing Project is a research study in the marketing field, planned, conducted and reported by a DECA chapter, the use of which will measurably improve the marketing activities of an individual company, a group of companies (such as a shopping mall), an organization, a club or the business community.

Entrepreneurship Promotion ProjectPrepare a display for the hallway and lunchroom

surrounding entrepreneurship. Play a game with the middle or elementary students.

Three members needed:

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EPPThe Entrepreneurship Promotion Project is a chapter project that develops the economic and marketing knowledge and skills necessary to be successful in a global economy. After learning the economic principles associated with entrepreneurship, chapter members will utilize their marketing knowledge and skills to communicate the benefits of entrepreneurship to others.

Financial Literacy Promotion ProjectCreate a financial literacy based games for the cafeteria,

set up something for a local business.Three Members Needed:

FLPPThe Financial Literacy Promotion Project is a chapter project that develops the economic and marketing knowledge and skills necessary to be successful in a global economy. After learning the economic principles associated with financial literacy, chapter members will utilize their marketing knowledge and skills to communicate the benefits of financial literacy to others.

Learn and Earn Project – “Website and Wardrobe on Display” - A fashion show during lunch, at a board

meeting, and at Sterling Elementary plus an updated website for outside the community!

Three Members Needed:

LEPThe Learn and Earn Project applies entrepreneurial knowledge and skills to a single sales/service activity to be run as a real business venture. In a sense, the project is a chapter entrepreneurship project.

Public Relations Project – “Taking it over the top at the Monroe County Fair” – Updating flyers, Interactive Video

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Display, booth layout while adding a new activity for children focused around the school.

Three Members: Billy Vine, Lauren Zlatos, and Brent Mossburg

PRPThe purpose of the Public Relations Project is to provide an opportunity for the chapter members to demonstrate the knowledge and skills needed in planning, organizing, implementing and evaluating a single public relations campaign conducted by the chapter. The campaign may focus on any topic or subject of interest to the chapter.

Business Services Operations

BORBusiness Services includes human resources, information technology and personal and contracted services businesses.

Buying and Merchandising Operations

BMORBuying and Merchandising includes retail and wholesale businesses that provide consumer goods.

Finance Operations

FORFinance includes banks, credit unions, accounting, investments and other financial businesses.

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Hospitality and Tourism Operations

HTORHospitality and Tourism includes hotels, restaurants and tourism-related businesses.

Sports and Entertainment Marketing Operations

SEORSports and Entertainment Marketing includes businesses that conduct sporting and/or entertainment events.

Independent Business Plan

EIBThe Independent Business Plan Event involves the development of a comprehensive proposal to start a new business. Any type of business may be used.

Business Growth Plan

EBGThe Business Growth Plan involves the idea generation and strategy development needed to grow an existing business. Participants in the Business Growth Plan will analyze their current business operations and identify opportunities to grow and expand the business. Options may include franchising, expanding into new markets, opening a second location, licensing agreements, merging with or acquiring another business,

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diversifying product lines, forming strategic alliances with other businesses, expanding to the Internet, etc.

International Business Plan

IBPThe International Business Plan Event involves the development of a proposal to start a new business venture in an international setting. Any type of business may be used.

Start-up Business Plan

ESBThe purpose of the Start-Up Business Plan Event is to provide an opportunity for the participant to develop and present a proposal to form a business. The event provides an opportunity for a participant to develop and demonstrate mastery of essential knowledge and skills as they apply to the analysis of a business opportunity.

Three Members Needed:

School Store Gold Certification (Reorganize the store, create policies, schedule,

and safety standards)

Three Members Needed:

Chapter Awards Program (Document every event above, typing up a one-page

description of the event and a one-page collection of pictures proving the event)

there must be 36 total events falling into 6 different categories.

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This may be done in addition to your project:

Store Manager/DECA Officer: Sets up class and DECA meetings, attends

meetings, runs meetings, Submits Thrive entries for community service, public

relations, and entrepreneurship promotions. This can be a back up to go to

Internationals. There will be three managers – one for each lunch.

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Please complete an application and return it to your teacher to determine your group.

Marketing ApplicationCompletion year for Marketing 1: __________________

Previous DECA Member: Yes or No Years as a DECA Member: ___________

Proposed Group Members:

Proposed Project:

Contributions or plans to contribute to the Airport Community: How will you help make this community a better place?

Contributions or plans to contribute to Airport High School: How will you help make your school a better place?

What could you do during lunchtime to aid in completing this project?

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Have you served on a DECA Project in the past? Yes or No

Describe your experience:

Would you be interested in leading a team? Yes or No

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Project Proposal

Brainstormed activities: List at least ten suggestions

Two best possible activities: Describe why they are the best

Where will the activities take place? What buildings will be used?

When will the activity take place?

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What category will your activities fall into?

What does your activity involve?

Who will be the chapter leaders?

What chapter members will play the key roles in the project?

What other clubs might be involved?

What teachers will be involved?

What community members will be involved?

Approval from Marketing Teacher: _______________________________________

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Approval from DECA Advisor: _______________________________________

Go to DECA.Org and find your project rubric

Summarize the rules: You will completed the graphic organizer and use this to guide you through the paper. You may divide up the

organizer and paper sections for typing. Make sure to use a basic font at 12pt.

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Executive Summary – Rough Draft

What is the purpose of your campaign?

List your specific/measureable goals

What steps or activities were implemented to meet these goals?

What was the outcome of the project?

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Introduction

What type of project is this and what is the major product/issue/service involved?

What would you team want to complete this type of project?

What are your sources of information for completing this type of project?

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Describe your advisors and their involvement in the project?

What is the background information about the business, club, or community involved in the situation?

Why is it important to understand the background to stress the value of the project?

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Describe the Airport Community:

Describe Airport High School:

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Analysis of the Business Situation

What is geographic data and what geographic data is needed in this project?

What is demographic data and what demographic data is needed in this project?

What are economics and what are the current economic conditions affecting the business this project is focused on?

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What is the competition for this product or service?

What are your projects advantages?

What are your projects disadvantages?

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What is a market segment and what segment does your product/service fall?

What are your customer’s buying behaviors related to this project?

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What is a target market and what is your target?

What are the first three steps needed to start this project?

Who are the key staffing members of each business function to start this project:

(Managerial) Manager:

(Financial) In charge of collections:

Marketing:

Production:

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Primary Research

Create a survey relating to your project that will help with determining the success of your project. Type up the survey with 5

questions and survey at least 50 students. Once you collect the surveys, create a pie chart with the results.

Question Answer Choice #1 Answer Choice #2

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Secondary Research

Marketing Text:

Business Text:

Accounting Text:

Online Article:

Online Article:

Personal Interview: Male

Personal Interview: Female

Jet Gazette:

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Proposed Organization

Create a hierarchy chart featuring leaders, those working under the leaders with a short job description

ManagerialLeader:

FinancialLeader:

MarketingLeader:

ProductionLeader:

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The product or Service:

Potential Suppliers:

Inventory Policies:

Supplies Needed:

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What is risk management?

What are the different types of risk management?

What type of risk would most likely occur with your project and why?

Identify five ways to reduce risks:

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Marketing Strategies

What is the name of your promotion?

List five promotional activities you will implement and the proposed date.

Activity Date to Implement

List five different media choices and estimate what the cost will be for you to use the media.

Media Type Estimate

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Create a sample announcement to be made at the school

Create a commercial about your project to be shown during Advisory Period.

Storyboard the commercial below:

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Create a Marque Design on below and email through PP to the teaher

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Create an article for the Jet Gazette about the project either to advertise or thank others form their contribution.

Make a posting on Facebook – Either an event to share or post for others to like and share

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Screen shot two emails correspondences about the event:

List information here

Describe the utilities and explain how you increased it:

Utility How was it increased during the project?

Form

Possession

Information

Time

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Budget for the project – What costs money? Even if it was donated – someone paid for it!

Products or services involved

Projected Amount Why? What is the rationale for the budgeted amount?

What does the word implementation mean?

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What were the steps in your project implementation phase?

Reflecting on Challenges and Success – How did the group handle?

Unforeseen Challenges

Unforeseen Success

What did your group learn?

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With regard to …

Software

Management

Finances

Marketing and Advertising

Production

Post Project Survey

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Conduct a similar survey to find out how the project could be improved and what was done well.

Create a chart on the next page comparing the two surveys

Survey Comparison

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List you conclusion from the data

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What is the rationale to support your conclusions? What data can be listed to support the above conclusion?

List your recommendations as a result of the study?

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What do you project will happen from these recommendations?

How do you plan to implement these recommendations in the future?

Include 5 photos that document evidence of the project

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Proof of benefits form the business involved – You may not have all of these

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Type of Proof Date received and those involved

Thank You Notes

Interview the business involved

Before and After Pictures

Interview students about the change

Interview staff about the change

Other

Earning Outcomes

What did you earn? What source?

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Source Amount Earned

Actual Vs Projected Budget

Source Projected Actual Difference

SWOT Analysis

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Strengths Weaknesses

Opportunities Threats

What are your recommendations for future projects?

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How could you improve the learning outcomes?

How could you improve the earning outcomes?

Document sources as you progress through the project:

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Web Resources

Text Resources

Personal Interviews

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Edits, Edits, and More Edits!!!

Type the Paper – Copy and paste the outline directly from DECA – do not make any changes from

what they have on the outline

Peer Edit: Pick a team to trade edits

2nd Peer Edit: Trade with another team

Adult Edit: Ask a parent or adult friend to edit

Marketing Teacher Edit: Have either Mr. Yusko or Mrs. Millican do a final edit

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Design your board using PowerPoint. Pick colors that not only coordinate with your project but with coordinate with your clothes.

You will use three boards – double sided – At 20 by 30 inches

Use the areas that you are being judged on from your rubric to design your board. Ask your teacher for the template to use and you can design to match your team’s personality. Sketch below:

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Professional Dress Coordinationo Do a dress rehearsal and match your outfits with your

board.

Business Card for the presentation – Create a business card with your team members names, project title, and school’s address/phone

Create a folder to give to the judges with all your fliers and such.

Type up a script for practicing about the event. Include an impactful introduction and touching conclusion. Make sure that the goals are mentioned as well as the areas from the template.o Hold practice sessions.

Complete in a DECA State competition or present to a middle or elementary class if you are not able to compete.

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