webby talks - internet or die by gianfranco chicco
TRANSCRIPT
Enter Now at WEBBYAWARDS.COM
Final Entry Deadline: DECEMBER 16, 2016
presented by -
WE’RE TRAVELING AROUND THE WORLD
18 Cities, 8 Countries, 200 Talks - #webbytalks
presented by
HONORING OUTSTANDING ACHIEVEMENT ONLINE
PART ONE:
INTRODUCTION TO THE WEBBYS
70+
NUMBER OF ENTRIES NUMBER OF COUNTRIES
13,000+
2015
ABOUT THE WEBBY AWARDS
The International Academy of Digital Arts and Sciences is the World’s preeminent
Internet-related organization.
I ONLY GET FIVE WORDS?
WEBBY 5 WORD SPEECH
DAVID BOWIE - Lifetime Achievement 2007
v
GOOGLE 2000
Technical Achievement
“GOOGLE GIVES GREAT… SEARCH
RESULTS”
STEVE WILHITE 2013
Lifetime Achievement
“IT’S PRONOUNCED ‘JIF’ NOT ‘GIF’”
THE ONION 2016
Lifetime Achievement
“WOW YOU GUYS LOVE WEBSITES”
DREAMS OF DALI Goodby Silverstein & Partners
Art & Experimental 2016
“LIVE IN ONE DREAM NOW ”
DISCOVER WEEKLY SPOTIFY
Best Streaming Audio 2016
“ALGORITHMS ARE MADE OF PEOPLE”
GOATS OF ANARCHY SOCIAL
ANIMALS 2016
“GOATS JUST WANNA HAVE FUN”
NATIONAL CORNDOG DAY
Zach Ogaard Weird 2016
“SHOUT OUT MY HOMIE KETCHUP”
INTERNET OR DIE
WEBBY TALKS 2016 / #WebbyTalks
INTERNET or internet [in-ter-net]
verb 1. To acknowledge the Internet as an iterative, unique
medium where improvement over that which existed before is okay. To double down on technology, originality and craft and utilize the tools at your disposal to stand out online.
INTERNMANAGERS.COM / 2000
personal story images
QUALITY MARKET LIQUOR / qualityliquorstore.com
QUALITY MARKET LIQUOR / San Diego, CA
How the modern Internet forces us to create and invent truly original experiences or suffer
the consequences of being overlooked
INTERNET OR DIE
CHAPTER ONE:
HOW DID WE GET HERE?
SHOPIFY / Tesla Gear
SHOPIFY / Crazy Dog T-Shirts
TWILIO / Uber
GOOGLE MAPS / Pokemon Go
FACEBOOK SLIDESHOW
The Left Pad Incident
LEFT PAD CODE
THE LEFT PAD INCIDENT
THE LEFT PAD INCIDENT
THE LEFT PAD INCIDENT
npm ERR! 404 ‘left-pad’ is not in the nom registry
MEDIA COVERAGE
CHAPTER TWO:
EVERYTHING IS AWESOME. EVERYTHING IS THE SAME.
MOTHER NATURE NETWORK / mnn.com
BIZCOM BUZZ / bizcombuzz.com
CATALYST / ricecatalyst.org
HELP IN ESSAYS / helpinessays.com
THE OCCASIONAL SCHOLAR / theoccasionalscholar.blogspot.com
CJ DELLATORE.COM / cjdellatore.com
Jeffrey Zeldman@zeldman
HAVENLY / havenly.com
DECORIST / decorist.com
LAUREL & WOLF / laurelandwolf.com
kerning man@jongold
Tim Caynes@timcaynes
FORTY / forty.co
DELETE LONDON / deleteagency.com
PAPER TIGER / papertiger.com
MOST POPULAR COLOR / wired.com
NAME THAT BLUE / namethatblue.com
NAME THAT BLUE / namethatblue.com
NAME THAT BLUE / namethatblue.com
PHONES IN 2007
PHONES IN 2016
SANDWICH VIDEO / sandwichvideo.com
SANDWICH VIDEO / sandwichvideo.com
CHAPTER THREE:
INTERNET OR DIE
We surveyed 2,000 consumers to see what motivates their actions…
HARRIS POLL
1. ENTERTAIN
2. BE USEFUL
4. ALGORITHMS & MACHINE LEARNING
3. CREATE IMMERSIVE EXPERIENCES
1. ENTERTAIN
What made you tell someone about something you saw on the Internet?
QUESTION
Because it was funny Because it was entertaining
NETFLIX SOCKS / Deep Local
WHAT THE F**K HAVE YOU DONE / Dare
NARCOS / BABBEL.COM
2. BE USEFUL
What made you go back to something on the Internet?
QUESTION
Because it was useful or helpful
PHOTOMATH
QUARTZ APP
VOLVO ROAM DELIVERY / Ogilvy
VOLVO ROAM DELIVERY / Ogilvy
INKHUNTER
3. IMMERSE
THE HIDDEN WORLD OF THE NATIONAL PARKS / Google
SOUTH PARK SMELL VR / Buzzman
THE POWER OF SWIMMING / M&C Saatchi Stockholm
THE POWER OF SWIMMING / M&C Saatchi Stockholm
THE POWER OF SWIMMING / M&C Saatchi Stockholm
4. ALGORITHMS & MACHINE LEARNING
@RWSPAMMERSON
FORBES.COM
@RWSPAMMERSON
@PIPPAROGERER / #POKEMONGO
MICROSOFT TAY
@SMILEVECTOR / Tom White
@SMILEVECTOR / Tom White
@SMILEVECTOR / Tom White
COGNITOYS DINO / IBM Watson
A.I. EXPERIMENTS / Google
CHAPTER FOUR:
WHAT DOES THIS MEAN FOR YOU?
Entertainment & utility matter more than ever
TAKEAWAYS
Make something new with what’s already there
TAKEAWAYS
GETTY ENDLESS / gettyendless.com
Immersion and Machine Learning are the new differentiators
TAKEAWAYS
Aim high or risk being overlooked
TAKEAWAYS
• Entertainment & utility matter more than ever
• Make something new with what’s already there
• Immersion and Machine Learning are the new differentiators
• Aim high or risk being overlooked
TAKEAWAYS
THANK YOU!
presented by -
Enter Now at WEBBYAWARDS.COM
Final Entry Deadline: DECEMBER 16, 2016