webengage_ product deck

The most powerful multi-channel user engagement platform

WebEngage is a multi-channel user engagement platform.

It automates your communication across your user's

lifecycle and helps you send messages via these channels: • Web Messages • In-app Messages • Push Notifications • Emails • Text Messages

• Founded in Oct, 2011 • 32,000+ installations so far • Team of 50+ employees • Impacted the user journey of more than 5M users. • The most comprehensive multi-channel tool out there.

Highlights

WEBENGAGE - THE COMPANY

Headquartered in Mumbai

Trusted By

and thousands more…

WHAT WE HAVE TO OFFER

Cross Device User Segmentation

Automating Workflows Using Journey Designer

Multi Channel Engagement

CROSS DEVICE USER SEGMENTATION

We track your users on all the devices they use and enrich their profiles accordingly.

When you use WebEngage, you talk to your customer as one, irrespective of the number of devices they use.


Integration with WebEngage is a one-time job and requires minimal assistance.

Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

SDK INTEGRATION

SDK CODE

WEB ANDROID APPLE

CROSS DEVICE TRACKING

EVENT TRACKING & USER ENHANCEMENT

SMART SEGMENTS

• Web SDK: A javascript code snippet to be added in the common footer of your website.

• Android SDK: A unique piece of code generated for your android app to be added in your package.

• iOS SDK: To be added to your apk to track data and employ engagement on your iOS app.

The integrated SDKs enable WebEngage to track your user on every device they choose to use. The devices are

tracked to the granularity of it being a desktop, mobile, tablet or any other along with the OS they employ.

Cross device tracking helps keeping your communication coherent and contextual irrespective of the device of

access and hence cutting out the redundancy by making the experience personalized and relevant.


CROSS DEVICE TRACKING

SDK CODE CROSS DEVICE TRACKING


SMART SEGMENTS

There are a number of events that happen on your mobile app and website, either performed by the user or

the system. Such events or actions are recorded to enrich the user profile. All of these events, attributes and actions are populated under a single customer view which translates to an enriched user persona of your

users.

WebEngage tracks events for both anonymous and logged in users enabling you to reach your anonymous

users contextually, like never before.


EVENT TRACKING AND USER ENHANCEMENT



SMART SEGMENTS

Segment your users into groups based on • Demography, • Behaviour • Technical characteristics • Actions.

Move beyond the static query based segment creation. Say hello to Dynamic Segments.


SMART SEGMENTS



SMART SEGMENTS

Eg: All high LTV customers who haven’t transacted in the last 30 days


SMART SEGMENTS

Transacted

LTV Value

MULTI CHANNEL ENGAGEMENTTargeted, coherent and triggered engagement on all the channels of reach between your user and your

business. Create campaigns to automate communications on all channels viz. Web, App, Email and SMS.

A web message can either be:

A WEB NOTIFICATION with or without a CTA button

OR

an ONSITE SURVEY asking your users about things

that matter.

MULTI CHANNEL ENGAGEMENT

WEB MESSAGES

SurveyBusinesses globally use our web messages to

• Personalize the user experience

• Gather user insights

• Or simply generate leads

Notifications

In-app messages are the messages you display on

screen while a user is using the app.

In-app messages are a great way to push contextual messages and reaching your users while they are

using your app, thus building relevance.


IN-APP MESSAGES

IN-APP

Push notifications let your application notify a user of new messages even when the user is not actively using your application.

Targeted and personalised push notifications have a

high CTR and proven conversions.

It is a great tool to engage and re-engage your users

to your app.


PUSH NOTIFICATIONS

PUSH NOTIFICATION

WebEngage enables you to create contextual and triggered email campaigns using an

email service provider of your choice.

You can define segments and triggers which

decide to whom and when an email is sent.

Email as a channel has always been a reliable

one, now you can increase its ROI manifolds by

adding context and relevance to the reach it

provides.


EMAIL CAMPAIGNS

EMAIL

SMS as a medium, when utilised diligently can work

wonders for the reach as well as conversions.

We add context, triggers and personalisation to this

time-tested marketing channel, making it more

effective and efficient at the same time.


SMS MESSAGES

SMS MESSAGE

AUTOMATING WORKFLOWS USING JOURNEY DESIGNERDrag and drop journey designer to design automated workflows for user engagement.

With our ‘drag n drop’ journey designer, create flowcharts and architect automated user journeys for each of

your user segments

JOURNEY DESIGNER

A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event

Is Reachable On Channel

Is In Segment

Check User Attribute

CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message

Send TextSend Push Notification

Send Email

ACTIONS

API

Engagement Response

Occasion (Profile Date)

Attribute Change

Geo-fenceSegmentEvent

TRIGGERS

Search Controls

2,451 Entries 4 Conversion Paths 8% Conversion

Reduce Cart Drops (Mobiles) Publish JourneySave Draft

A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls

Start Journey

one hour Post Delivery

Send Email to gather post

purchase feedback

Show offsite survey

containing NPS questionnaireIf rating <= 6

on Form

Submit

on click

Send Email to internal customer

success team

A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls

COMPONENTSJOURNEY DESIGNER

They are the events or conditions

that set-off the actions in the flow.

Triggers

API

Engagement Response


Attribute Change


TRIGGERS

COMPONENTS - TRIGGERSJOURNEY DESIGNER

GEO-FENCE

Geo-fence is a virtually defined geographical area whose entry or exit can be used as triggers for engagement.

ATTRIBUTE-CHANGE

Attributes are user details such as name, birthday, last seen and more. Attribute change is a trigger which sets

off when a mentioned attribute's value is changed.

EVENT

An event is when something worth noticing happens. It can mean - a button click, mouse movement, text enter,

page scroll and so on.

SEGMENT

Segments are the different groups of users created based on their behavior and/ or attributes.

COMPONENTS - TRIGGERSJOURNEY DESIGNER

API

The WebEngage API can be called with an unique combination of the User ID and unique Journey ID. This would

automatically activate the specified journey for the user.

OCCASION (profile date)

Occasion is a defined special date. This can be picked from all the dates mentioned or captured for a user profile

such as birthday, anniversary or completion of an year with you

ENGAGEMENT RESPONSE

Every engagement element warrants and allows a set of responses such as CTA click, window close and alike.

These engagement responses can be further used as triggers for subsequent engagements.

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS


Actions are the campaign elements

that are set-off once the trigger is true.

Actions

COMPONENTS - ACTIONSJOURNEY DESIGNER

SEND TEXT

Targeted, personalized and triggered promotional as well as transactional SMSs.

SHOW WEB MESSAGE

Web notifications and onsite surveys. Robust targeting engine with granular personalization to engage your web

traffic like never before.

SEND EMAIL

Triggered emails to selected segments with granular personalization abilities.

SEND PUSH

Push messages for both android and iOS. Targeted and personalized notifications with geo-fencing to increase

effectiveness.

COMPONENTS - ACTIONSJOURNEY DESIGNER

SHOW IN-APP MESSAGE

Triggered emails to selected segments with granular personalization abilities.

SET A USER ATTRIBUTE

Push messages for both android and iOS. Targeted and personalized notifications with geo-fencing to increase

effectiveness.

Engagement Response

Has Done Event


Is In Segment


CONDITIONS


Conditions are the checks that decide if the actions are undertaken on a segment of

users. Conditions supersede triggers.

Conditions

COMPONENTS - CONDITIONSJOURNEY DESIGNER

IS REACHABLE ON CHANNEL

An engagement action is implemented only if the user is reachable on a particular channel or a set of channels.

HAS DONE EVENT

The event can be specified by you. The journey continues for the user only if the user has done the event.

CHECK USER ATTRIBUTE

The journey continues only if a user attribute value check is true or false.

IS IN SEGEMENT

Journey continues for a user only if he/she is in the specified segment.

COMPONENTS - CONDITIONSJOURNEY DESIGNER

ENGAGEMENT RESPONSE

Similar to the engagement responses when used as triggers, such as CTA click, window close, form fill and more.

Each one of these responses can be used as a break condition to the journey.


Flow Control elements let you

control the flow by introducing a ‘wait’,

an A/B split and alike.

Flow Control

COMPONENTS - FLOW CONTROLJOURNEY DESIGNER

END JOURNEY

An engagement action is implemented only if the user is reachable on a particular channel or a set of channels.

WAIT FOR DATE

The event can be specified by you. The journey continues for the user only if the user has done the event.

WAIT


WAIT FOR EVENT

Journey continues for a user only if he/she is in the specified segment.

COMPONENTS - FLOW CONTROLJOURNEY DESIGNER

A/B SPLIT


A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls



A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls

A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls

HOW WE DO ITSimple DIY flowcharts for easier understanding and effortless management of your automation.

Check user attribute

Is in pre-defined Segment?

Is reachable on channel

Show Web message

Check engagement response

Update to CRM

Send Email

Send Text

Send Push Notification

Show In-App message

SAMPLE JOURNEYS FOR AUTOMATED ENGAGEMENT

A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls



A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls

A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls

Just before users abandon your site, ask them what they were looking for, and capture their details using a lead-

in form triggered using leave-intent tech. Push this data to your internal CRM, build an audience for your

inbound marketing activities.

CONVERT ANONYMOUS VISITORS INTO LEADS

Check Email Attribute

Show Lead-gen survey

Add to your email List

End Journey

No

Yes

Yes

CONTEXTUAL REMINDERS TO INCREASE REPEAT PURCHASE

A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls



A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls

A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls

Users today demand seamless and personalised experience. This makes the need for contextual interaction even

more important. Track user behaviour and activity; use the data to push relevant offers at right time in user

journey, seamlessly across devices.

Event: Last Seen > 30 days

Show In-App: Reminder to buy

Is in Segment:

Monthly repeat buyer

Yes

Has done event:Checkout_Completed

End Journey

Renewal business is huge for all BFSI companies. Creating a user journey for it automates the whole process of

reminders via emails, texts and notifications.

It checks the accessibility of the customer and send reminders well in time for a physical reach out as well.

AUTOMATED RENEWALS FOR BFSI

A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls



A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls

A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls

21 days before Occasion Health Insurance Renewal

Send Email: Time to renew peace of mind

Wait for 14 days

Check engagement response: Has opened email

Send Email: 7 days before Renewal date

Send Text:7 days before Renewal date

Send Email: Not Reachable to internal team

Yes

No

On failure

You have a flash sale on and your marketing has been on full throttle about it. But the majority of the visitors

that come on your website either just browse and bounce off or add products to their cart and abandon it.

The marketing spend doesn’t turn into GMV and the ROI isn’t justified. WebEngage saves the day by constant

user engagement.

MAKE THE BEST OF YOUR FLASH SALES, BOOST YOUR GMV

A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls



A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls

A/B SplitWait

FLOW CONTROL

Engagement Response

Has Done Event


Is In Segment


CONDITIONS

Set User Attribute

Show In-App Message

Show Web Message


Send Email

ACTIONS

API

Engagement Response


Attribute Change


TRIGGERS

Search Controls

On Click of FLASH SALES Web Notification

Wait for Event - Purchase unto 15 mins

Wait for 4 days

Show Survey: What is stopping your from purchasing

Add and offer on Exit- Download from app & get $30 off

Send Email: Rate your last purchase

Send Text:Download app for amazing…

On time out

on form submit

WHAT MAKES US COOL?

#1: GEO FENCINGWouldn’t it be cool if you could: Define a geographical area, to the extent of meters and whenever your user

enters or exits that defined area, you could trigger a push notification, SMS or an email with your message!

Geo-fencing feature in your dashboard does exactly that.

COOL FACTOR

Who to show this message to

Where to show this message

One Time

Trigger

Event Triggers

On Joining Segment

On Exiting Segment

Set Campaign Dates:

Begin runs till at 11:00 hrs05/13/2016Now Scheduled date

Geo Fencing Reset

Lat: -- Long: -- Radius: --

On entering

Schedule

When do you want to send or show this message *

Who to show this message to

Where to show this message

One Time

Trigger

Lat: -- Long: -- Radius: --

On entering

Schedule

When do you want to send or show this message *

#2: DYNAMIC SEGMENTSIt’s high time the world moved ahead of the query-based static-segments. It’s time for the future.

Dynamic segments are dynamic in nature and once defined, users enter and exit the segment as per the defined

criteria.

Example: All Users who have completed_checkout in the last 1 month

COOL FACTOR

Behaviour

ResetUsers who DID:

Checkout once

ResetFilters

Checkout_completed is within last 1 month(s)

User

New or Returning Reset

All users

#3: GOALS AND CONVERSIONDefine the goal you want to achieve via a WebEngage campaign in your dashboard and we will track it for you.

You can view the conversions that your campaigns resulted in, along with extensive and actionable reports.

COOL FACTOR

DEFINE YOUR GOAL MEASURE YOUR GOAL

INCREASE MOBILE APP CONVERSION

45,678 ENTERED THE JOURNEY

36% CONVERTED

In journey Designer

#4: A/B SPLITCreate variants of your campaign elements and monitor the version that works the best for you and improve

your conversion funnel drastically.

COOL FACTOR

218 bytes left

Next

Hi {{user.system.first.name}}, Your cart has 1 item {{user.system.cartproduct.name}}. Checkout now and get 15% off on your purchase.

Message

Call To Action

Custom Key-Value

Make this notification expandable

Variant A Variant B Variant C Add new variantOriginal

218 bytes left

Next

Hi {{user.system.first.name}}, Your cart has 1 item {{user.system.cartproduct.name}}. Checkout now.

Message

Call To Action

Custom Key-Value

Make this notification expandable

Original Variant B Variant C Add new variantVariant A

Original Variant A Variant B 4/03/201624/02/2016 toOverview

12th April 13th April 14th April 15th April 16th April 17th April 18th April 19th April 20th April 21st April 23rd April22nd April 24th April 25th April 26th April

10,000

800

600

400

200

0

Time Series of Original and all variants MonthDayHour Week

Original Variant A Variant B Variant C

INDIA

AUSTRALIA

UNITED STATES

CHINA

OTHERS

Coun

try

USERS

12001000 800 600 400 200

Geographic Distribution - Country Platform based Distribution

Android

iOS

Web

NAME OF NOTIFICATION Campaign Stats

564

ATTEMPTED

Total

Original

Variant A

Variant B

100%

50%

30%

20%

DELIVERED FAILED TOTAL VIEWS TOTAL CLICKS CTR

1775

888

1428

687

408

201

1050

751

740 60.4%

75.09%

444 365 79 114 50 43.85%

443 376 67 150 60 40%

… and many more

We play nice with all the tools you use and more. Our extension store offers out-of-box integrations with all the

major tools in the marketing ecosystem.

#5: THE EXTENSION STORECOOL FACTOR

LOVED BY 30,000 ONLINE BUSINESSES ACROSS THE WORLD.

Read More about Us:

Case Studies Marketing Blog

Company BlogTechnical Docs

Knowledge Base

Schedule a demo now

“WebEngage helps us gather customer insights

that shape our business and then helps us

direct users to get the most value from these

new solutions.

Vincent Beerman Product Manager at Taulia Inc.

Running our surveys with WebEngage gives us

substantially higher response rates than emailing

surveys - sometimes response rates are 5-6%

higher, meaning thousands more responses and

insights that we wouldn't get without WebEngage.

Brandon TerryDirector of Product at Procore

Prateek Agarwal Online Marketing Manager at Shine

We’ve been able to push notification for

resume update & collect customers feedback.

It has helped to improve conversion &

communicate with our customers directly.

Jussi Koskinen Co-founder at Swap

I tested several services before choosing

WebEngage. It provides by far the widest

flexibility in terms of layout designs,

customization, targeting, reporting and

integration.

“

“ “

Don’t take our word for it. hear it from our clients

[email protected]+1 (408) 890-2392 @WebEngage /WebEngage

The most powerful multi-channel user engagement platform

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