Top 10 Tactical Tips for #GivingTuesday

September 3, 2015

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Top 10 Tactical Tips for #GivingTuesday

September 3, 2015

Presenters

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Assisting with chat: Ale Bezdikian, TechSoup

Becky WiegandWebinar Program Manager

TechSoup Global

Rob WuCEO

CauseVox

Where Are You?

We Are Here

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We Are Here

Agenda

• Introduction to TechSoup• Poll Questions – Your #GivingTuesday history?• 10 Tactical Tips for Planning and Success• Crowdfunding Resources• Additional Resources• Q&A

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About TechSoup Global

We are a global network of 63 partner NGOs that provide the best technology resources to over a half-million organizations in 121 countries.

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We connect organizations and people with the resources, support, and technology they need to change the world.

Learn more from our 2014 Year in Review.

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We are working toward a time when every social benefit organization on the planet has the technology, resources, and knowledge it needs to operate at its full potential.

121countries served

63partner NGOs

41Net2 local

groups

615kNGOs

reached

Our Reach

Our Impact

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Together, we build a stronger, more resilient civil society.

$4.8Bin technology

products and grants employed by NGOs for the greater good

35languages used

to provide education and

support

100+corporate and

foundation partners connected with the

causes and communities they

care about

5.9Mannual visits to our websites

600,000newsletter

subscribers empowered with

actionable knowledge

79%of NGOs have

improved organizational efficiency with

TechSoup Global's resource offering*

*Source: = survey conducted among TechSoup members in 2013.

Our Product Donation Programs

Donated technology, education, and community forum resources for NGOs save costs, magnify impact, and extend reach.

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Participant Poll

What kind of role are you in at your organization? • Fundraising/Development• Communications/Marketing• Leadership/ED/Board• IT staff• Social media• Program staff• Librarian• Administrative• I wear a few different hats mentioned here!• Other (comment in chat) 

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Participant Poll

Have you participated in a GivingTuesday campaign in the past? • Yes• No

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Participant Poll

Are you looking for a fundraising platform?• Yes• No

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#GIVINGTUESDAY

Top 10 Tactical Tips for GivingTuesday

Rob WU, CEO of CAUSEVOX

#GIVINGTUESDAY

ROB WUCHIEF EXECUTIVE OFFICER

Photo from The Adventure Project

#GIVINGTUESDAY

CAUSEVOX IS CROWDFUNDING

FOR SOCIAL CAUSES

#GIVINGTUESDAY

WE HELP GOO

D THINGS

FLOURISH

Photo from World Bicycle Relief in Sri Lanka

@robjwu / @causevox

What is givingtuesday?

#GIVINGTUESDAY

National Domestic Violence HotlineRAISES$53,000

#GIVINGTUESDAY

GREY2K Raises

$10,000 during

GivingTuesday

#GIVINGTUESDAY

THE CHALLENGE

@robjwu / @causevox

“How do you start a GivingTuesday

campaign?”–You

@robjwu / @causevox

–You

“We need to take our givingtuesday fundraisinG

to the next level!”

@robjwu / @causevox

“We’re a small nonprofit without a lot of

resources…how do we cut through the noise?”–You

#GIVINGTUESDAY

Ten things you can do RIGHT NOW to

turbocharge this year’s givingtuesday.

Tactical Tips

#GIVINGTUESDAY

FREE RESOURCES

http://causevox.com/givingtuesdayresources

http://gtweekly.causevox.com

#GIVINGTUESDAY

Tip #1: SET An IMPACT METRIC

#GIVINGTUESDAY

#GIVINGTUESDAY

#GIVINGTUESDAY

STEPS TO SETTING AN IMPACT METRIC

IDENTIFYUnIT

#GIVINGTUESDAY

STEPS TO SETTING AN IMPACT METRIC

IDENTIFYUnIT

DETERMINE UNIT COST

#GIVINGTUESDAY

STEPS TO SETTING AN IMPACT METRIC

IDENTIFYUnIT

DETERMINE UNIT COST

CalCulate GOAL

#GIVINGTUESDAY

TIP #2: USE PEER TO PEER FUNDRAISING

@robjwu / @causevox

WHAT IS Peer to Peer Fundraising?

@robjwu / @causevox

@robjwu / @causevox

@robjwu / @causevox

2x donations with Peer to peer fundraising

#GIVINGTUESDAY

COMPONENTS OF A FUNDRAISER TOOLKITCampaign One-Sheet

Images and LogosSocial Media Tips

Sample Emails, Press Releases, and Letters

Printable Promotional MaterialsRecognition ToolsFundraising Tips

#GIVINGTUESDAY

TIP #3: Create a campaign specific

Facebook page

#GIVINGTUESDAY

#GIVINGTUESDAY

#GIVINGTUESDAY

ALTERNATIVE “WATERING HOLES”

EMAIL LIST

#GIVINGTUESDAY

ALTERNATIVE “WATERING HOLES”

EMAIL LIST FACEBOOK/GOOGLE GROUP

#GIVINGTUESDAY

ALTERNATIVE “WATERING HOLES”

EMAIL LIST FACEBOOK/GOOGLE GROUP

bASECAMP

#GIVINGTUESDAY

TIP #4: Have a call to action

@robjwu / @causevox

ONRAMPING yields more results

@robjwu / @causevox

@robjwu / @causevox

#GIVINGTUESDAY

CALL TO ACTION FRAMEWORK

#GIVINGTUESDAY

CALLING

CALL TO ACTION FRAMEWORK

#GIVINGTUESDAY

CALLING

CALL TO ACTION FRAMEWORK

ACTION

#GIVINGTUESDAY

Tip #5: Create a Unique Hashtag

@robjwu / @causevox

The # symbol, called a hashtag, is used to mark

keywords or topics in a Tweet. It was created organically by

Twitter users as a way to categorize messages.

@robjwu / @causevox

@robjwu / @causevox

#GIVINGTUESDAY

Source: Bufferapp

#GIVINGTUESDAY

HASHTAGGING TIPS

UNIQUE

#GIVINGTUESDAY

HASHTAGGING TIPS

UNIQUE RELEVANT

#GIVINGTUESDAY

HASHTAGGING TIPS

UNIQUE RELEVANT SHORT

#GIVINGTUESDAY

TIP #6: POST THE RIGHT TYPE OF CONTENT ON

SOCIAL MEDIA

@robjwu / @causevox

@robjwu / @causevox

80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL

@robjwu / @causevox

80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL

20% should be Salesy

@robjwu / @causevox

ENTERTAININGPost

@robjwu / @causevox

ENTERTAININGPost

@robjwu / @causevox

SALESYPost

#GIVINGTUESDAY

TIP #7: PRACTICE SOCIAL LISTENING

@robjwu / @causevox

@robjwu / @causevox

#GIVINGTUESDAY

SOCIAL LISTENING QUERIES

HASHTAGS

#GIVINGTUESDAY

SOCIAL LISTENING QUERIES

HASHTAGS ORG NAME

#GIVINGTUESDAY

SOCIAL LISTENING QUERIES

HASHTAGS ORG NAME KEYWORDS

#GIVINGTUESDAY

TIP #8: Create & Post content

@robjwu / @causevox

Companies that blog get 55% more traffic

@robjwu / @causevox

36% of consumers say they share content primarily

because it promotes causes or issues they care about

#GIVINGTUESDAY

AGILE APPROACH TO CONTENT CREATION

POPULATE CONTENT

#GIVINGTUESDAY

AGILE APPROACH TO CONTENT CREATION

POPULATE CONTENT REVIEW /

MONITOR

#GIVINGTUESDAY

AGILE APPROACH TO CONTENT CREATION

POPULATE CONTENT REVIEW /

MONITORITERATE

#GIVINGTUESDAY

Tip #9: FOLLOW A STORYLINE

@robjwu / @causevox

Protagonist sets out to defeat a deadly force or antagonist

that threatens him or his home and community.

OVERCOMING THE MONSTER

#GIVINGTUESDAY

#GIVINGTUESDAY

EARTHRIGHTS INT’L

RAISES $24,000

@robjwu / @causevox

Protagonist starts out as poor and downtrodden, but rises in

the world through wealth, status, love, and more. May include momentary loss of it all and grows up because of

it.

RAGS TO RICHES / REBIRTH

#GIVINGTUESDAY

@robjwu / @causevox

Protagonist and companions set out to acquire an

important object or reach a destination, encountering

perils and obstacles along the way.

QUEST

#GIVINGTUESDAY

PROJECT RENEWA

L RAISES $73,000

#GIVINGTUESDAY

#GIVINGTUESDAY

THE GAUNTL

ET RAISES $90,000

#GIVINGTUESDAY

TIP #10: USE GREAT TOOLS

#GIVINGTUESDAY

PABLO

#GIVINGTUESDAY

Canva

@robjwu / @causevox

CAUSEVOX

#GIVINGTUESDAY

FREE RESOURCES

http://causevox.com/givingtuesdayresources

http://gtweekly.causevox.com

#GIVINGTUESDAY

ANY QUESTIONS?

#GIVINGTUESDAY

ROB@causevox.com

Facebook/causevoxtwıtter/causevox

CONTACT US

Photo from Well Aware World

CauseVox and Crowdfunding Resources on TechSoup

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www.techsoup.org/causevox

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Year-End Fundraising, Crowdfunding, and #GivingTuesday

• Fundraising Tools to Help You Prepare for End-of-Year Campaigns • 5 Tips for Getting Media Pickup for Your Fundraising Campaign• What You Can Learn About Cultivating Community from The Lord of the Rin

gs• 5 Steps for Beginners in Peer-to-Peer Fundraising • #GivingTuesday and Year-End Fundraising Strategies• Crowdfund Your Way to Year-End Success• Crowdfunding for Libraries: Technology Tips for Futuristic Fundraising• Which Crowdfunding Platform Is Best for Your Organization? • 5 Techniques to Get Your Community Ready for #GivingTuesday• 4 Ways to Use Your Nonprofit Blog for #GivingTuesday Storytelling

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Fundraising Tools

• CauseVox Pro Plan• CauseVox Impact Plan• Teespring• Shopify

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Q & A

Please type your questions in the chat window.

Continue the discussion in our Digital Engagement forum.

http://bit.ly/1LWjY8Z

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Learn and Share!

• Chat in one thing that you learned in today’s webinar that you will try to implement.

• Will you share this information with your colleagues and within your network?

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Upcoming Webinars and Events

• 9/10: Disaster-Proof Your Nonprofit or Library Tech• 9/16: Managing Mobile: Library Device Checkout Made Easy • 9/17: Getting Started: Making Your Grant Requests Sparkle • 9/24: Navigating the World of Donated and Discounted Technology

Explore our webinar archives for more!

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