webinar: all about wearables for health clubs
TRANSCRIPT
Hi, I’m John.
I run product and BD for Netpulse, a tech company that puts gyms on the grid.
They all want to work with you.
3 Key Takeaways for Today
1. Landscape of wearable opportunities for clubs2. Examples of how clubs use wearables today
a. Leaderboards, points & rewards, digital coaching
3. Actionable steps to take to get on “the grid”
Smartphone with a fitness app = Wearable.
Working with wearables is partnership based.
You won’t be building your own.
Type 1: A consumer focused digital fitness product that wants access to potential users.
Type 2: gym focused tech company that brings a packaged solution powered by wearables / apps.
We want to engage members, help them succeed, and drive revenue.
Type 1: Consumer wearables/apps connecting to gym mobile apps.
Type 2: Club focused services. Example = MyZone.
4 11
RetentionTripled
Atlantic Club member visits with MyZone
65%
77%
No MyZone vs. MyZone Users
Retention
Get a club mobile app that connects you to wearables & fitness tracking apps
Connect the devices in your club that collect the data.
Launch a campaign to tell members about how you’ve gone digital. A challenge is a great way to do it.
A digitally engaged member is a happy member. Plus, you have a direct, one-to-one channel to them.
Your trainers can leverage the data.
Digitally engaged, happy members refer other members to training and to the club.
Potential Disruption #1:
Smart watches
Potential disruption #2:
Non-strap based heart rate monitoring
