webinar: "let's get mobile: changing your concept of mobile content design and delivery
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Let’s Get Mobile: Changing yourConcept of Mobile Content Designand Delivery
PRESENTED BY: Stacey Harris, VP Research BrandonHall Group Mark Hellinger, President and CEO, Xyleme
About Brandon Hall Group
A preeminent research based advisory and analyst firm. Covering topicareas that provide strategic insights for executives and practitionersthat are responsible for learning, talent, growth and business resultswithin their organizations. Our focus is on ensuring continuousbusiness performance. • Established in 1992• Nearly 200,000 subscribers• Over 10,000 clients globally• Industry’s top rated blog
Presenters
Stacey HarrisVP Research & Advisory Services
Brandon Hall Group@StaceyHarrisHR@Bhallgroup
Mark HellingerPresident and CEO
Xyleme@mhellinger
@XylemeLearning
Thank You to Our Sponsors!
How to Ask Questions
During Session
Type your questions into the question box.
Afterward
For more information, please contact us at:Email: [email protected]: www.brandonhall.comPhone: (561) 306-3576 All participants will receive a copy of the Slide Deck and Session
Recording within 24 hours of the event.
AgendaLet’s Get Mobile: Changing your Concept of Mobile Content
Design and Delivery
• Why is Current M-Learning Not Working Today?
• Implications of Social Learning in a Consumer Driven Market
• Implications of Device Specific Design, in a Consumer Driven Market
• In Action, see Bravais and Pastiche address the questions
• Implications of Content Management, in a Consumer Driven Market
• Test Drive - Access Brandon Hall Group paper, “Mobile Learning,The Tipping Point” and Brandon Hall Group Survey from your mobiledevice.
Poll Question 1
How do You Currently Offer M-Learning?1. We’ve made our e-Learning available in an m-Learning
environment2. We’ve designed m-learning content specifically for m-learning
delivery3. We’ve purchased m-Learning content off the shelf or outsourced4. All the Above5. Other
If you marked Other, please provide a Comment in the QA Box
Are M-Learning Projects Failing?
M-Learning
M-Learning
% of Training Delivered in M-Learning% of Training Delivered in M-Learning
% of Training Delivered in M-Learning
M-Performance
M-Performance
% of Training Delivered in M-Performance % of Training Delivered in M-Performance
% of Training Delivered in M-Performance
Leaders Access Learning on Mobile Individual Contributors Access Learning onMobile
More than 60% of the time – 17% More an 60% of the time – 12%
Less than 60% of the time – 33% Less than 60% of the time – 35%
No percentage – 50% No percentage – 51%
BHG, Prelim Relationship Centered Learning Survey 2012, N=366
Transition from Ag FueledEconomy To Industrial
Economy
Transition from Industrial to Information Age
Transition from the Information ageto ?
How Far Does The LearningOrganization Need to Go….to Meet
These Challenges
BHG Learning Trends Webinar 2012, N =171
Learning Progression
Learning Function Concerns
BHG Learning Trends Webinar 2012, N =171
What is a Learning Ecosystem?Why does it matter?
Learning EcosystemLiving Elements • Learners
• Subject Matter Experts• Facilitators/Instructors• Coaches & Mentors• Performance
appraisers
Non-LivingElements
• Learning Technology• Content• Work or Goals• Learning Access
Points/Environment• Learning
Requirements
SupportingRelationships/Connections
• With each livingelement
• With each non-livingelement
Ecosystem Definition:
Complexity of living and non-livingorganisms, their physical environment, andall their interrelationships in a particular unitof space.
Britannica 2011
• Creates a self-sustaining learning ecosystem• Provides the learner with an environment• Takes into consideration how all of these factors relate to
each other:– Performance Outcomes– Learner needs and expectations– Work – Learning - Social Environments– Context of content and Information
• Weighs these factors evenly, and puts the learner incontrol
Relationship-Centered LearningWhat we know today….
Consumer Driven LearningExperience
Learner Requirements Learning Mobile DesignConsiderations
Easy to use - intuitive Mirror native environment UI’sLists, layers, and big buttons
Learning experience fits to deliverymode
Responsive Web DesignApplication versus HTML5"Human Interface Guidelines"
Content is accessible no matter whatdevice I’m using
Multiple Application FormatsLocation web accessible (to URL or nonURL)
Content is accessible in any location orwork environment
Cloud Storage AccessibleOnline and offline access options
Easy to find and Easy to share Cataloging and Searching capabilitiesForward, e-mail, tweet, etc.
Easy to comment, make notes, add to… Cloud Saving Capabilities (Notes, socialfeedback, comment tools)
Engaging in art, modern conventions,and style
Colors, Textures, Patterns, ShadowsConfigurable visuals versus simplicity
Implications of Social Learningin a Consumer Driven World
Social Learning Myths
• Social platforms do not = Social Learning • Informal Learning does not = Social Learning • If you build it – they will neither come - nor participate… • Social learning is not a fad nor a cure for everything ..…
It has value and a purpose
What is Social Learning?
The learning is affected by the act of learning in agroup environment, and the actual learning becomes
greater than the sum of individual learning parts.
Definition:Social Learning is a form of learning in which the learner acquires
information, skills, and knowledge from interactions with bothformal and informal members of a set group
Combining Social Learning & SocialLiving
http://www.digitalbuzzblog.com
Implications of Device SpecificDesign, in a Consumer Driven
World
Poll Question 2
Has your organization made mobile tablets availablefor employees?
1. No, we haven’t discussed them2. No, but we’ve discussed them extensively3. Yes, for sales or field professionals only4. Yes, but for another specific employee group5. Yes, for everyone in the company
If you marked Yes, but for another specific employee group –please comment on that group in the Q&A box.
Mobile Tablet Trends
Mobile Market share wars,creating realistic pricing
Estimated 2012 Tablet Market Share
Estimated 2012 Tablet Market Share
Estimated 2012 Tablet Market SharesEstimated 2012 Tablet Market Shares
Estimated 2012 Tablet Market Shares
By 2015 the market for yearly shipped tablets will be at 287.2 millionIHS iSuppli.com
2011 Tablets salesranged from 70 to
60 million.
Mobile Phone Trends
An estimated 491.4 million Smartphones were soldworldwide in 2011,
IDC
M-Learning Still Viewed as a FieldActivity
BHG Meeting Mobile Need Webinar Dec 2011, N =189
Poll Question 3
Are Tablet and Mobile Phone Learning Treateddifferently?
1. Yes, our content is designed differently for the tablet versusphone environment all the time.
2. Sometimes, our tablet content is designed differently for the tablet versus phone environment.
3. No, our mobile content is designed the same whether it will beviewed on a tablet or phone.
4. We do not currently offer mobile learning.
If you mark none of the above, please commenton your learning audience in the
Consumer Driven Expectations
Computer PC Mobile Tablet Mobile Phone
Optimized for screenresolutions
Optimize for 9 to 5 inchscreens
Optimize for 3 to 4.5 inchscreens
Optimized for mouse Optimized for finger swish(long)
Optimized for finger swish(short)
Optimized for audio withhead-phones
Optimized for both audioheadphones and without
Optimized for both audioheadphones and without
Optimized for high-bandwidths
Optimized to run off-line Optimized for low-bandwidths
Information & Link Rich Visually Rich & SociallyFriendly
Simple & Social
Flash, Video, & More App & Video App & VideoAccessing during focused
work timeAccessing in a relaxed work
environmentAccessing on the run
Bravais & Pastiche Demo Screen
Implications ContentManagement, in a Consumer
Driven World
Content Is CriticalIn 2011 everyone became content creators – The world became content
consumers
• Feedback• Comments• Articles and Posts• Videos• Pictures• Answers• Etc…
Accessing Learning Content isn’tthe Issue…
Expected Average time Employees need to access Learning resources
Expected Average time Employees need to access Learning resources
Expected amount Employees need to access informal resourcesExpected amount Employees need to access informal resources
Expected amount Employees need to access informal resources
BHG, Prelim Relationship Centered Learning Survey 2012, N=366
Common Consumer ContentComplaints
Common User Content Complaints Content OpportunitiesThere is too much content Searching, Tagging, Referencing
RelationshipsI can’t comment or add to content Managed editing, managed comment
trackingI can’t re-use content Portable content, referenced content
toolsI can’t access content where andwhen I want
Cloud storage, access points, loadingpoints
Content is not available when Ineed it
Cloud storage, access points, accesstools
I can’t share content with others Link backs, URLS, Referencingcapabilities
Content isn’t helpful Managed, reviewed, oversightcapabilities
Test Drive “Mobile Learning, The Tipping
Point”Get the “Mobile Learning, The Tipping Point”Research Paper Follow-up materials will be available through Pasticheon the app store as a free download
– Additional information will be sent out via email once it goes live
For more information follow@XylemeLearning and #LetsGetMobile
Summary
• An m-learning strategy is about more than contenttransition.
• The shift taking place in learning today is as extensive, ifnot more extensive, than the change from industrial toinformation age economies
• Social learning is a learning approach – not a platform• Optimizing learning environments – is critical no matter
the device• When done effectively, content management will grow
versus hinder learning opportunities• Know your audience… Know your level of maturity… and
only take a step forward if it makes sense.
Questions
For more information, please contact Brandon Hall Group [email protected] or (561) 865-5017.
Stacey HarrisVP Research & Advisory Services
Brandon Hall [email protected]
@StaceyHarrisHRLinkedin: Stacey Harris
Mark HellingerPresident and CEO
@mhellingerLinkedin: Mark Hellinger