webinar: mobile marketing for health clubs
TRANSCRIPT
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Welcome to the webinar! We will begin the presentation shortly.
Speaker: Greg SklootVP Growth at Netpulse
Speaker: Mike EscobedoSVP Customer Success at Netpulse
3 Key Takeaways for Today
1. How successful clubs are using Mobile Marketing
2. Benefits of Mobile Marketing
3. 5 ways to get more referrals and increase revenue
What is Mobile Marketing?
Leveraging smartphones and mobile apps to acquire members digitally
Benefits of Mobile Marketing
High ROI
Measurable
Repeatable
Referrals: How It’s Done Now
Paper Referrals:
● Often completed on-site
● Time-consuming paperwork
● Manual data entry required
Attract: Mobile Referrals
Mobile Referrals attract prospects. Use your Club Mobile App to harness the power of your members’ contacts and personal networks to supercharge referrals.
Benefits: Mobile Referrals
Mobile referrals are less expensive than traditional print ads like direct mailers
Each mobile referral is tracked in a club’s CRM
Mobile referrals work in a continuous revenue
generating cycle
Email/Web Form:
● Manual data entry required
● Print out paper forms
● Redeem on-site
Convert: How It’s Done Now
Convert: Guest Pass
Guest Pass converts prospects to members. Use your Club Mobile App to guide prospects through the sales process and try your club hassle-free.
Benefits: Guest Pass
Guest Passes have a far lower cost of acquisition than messy
traditional paper processes
Guest activities and behaviors can be tracked in the club
Guest Passes can be an on-going offer to entice
prospects
Engage: Mobile Rewards
Rewards engage members. Use your Club Mobile App to incentivize desired actions such as making referrals and checking in at the club.
Benefits: Mobile Rewards
Mobile Rewards are more accurate and encourage participation,
unlike traditional programs
Clubs can easily measure effectiveness of
specific initiatives
Clubs can encourage members to take actions that benefit the club, like referrals
Sell: Geotargeting
Geotargeting helps you sell more to members at the right times. Send push alerts to members currently in the club with special impulse offers.
Benefits: Geotargeting
Push alerts do not compete with auditory distractions
and are read immediately
Campaigns can be measured by the amount of
redemptions and reach
Segment and target different types of members
with offers like PT
Connect: Apps & Devices
Connecting to wearables enables you to interact with members outside the club’s walls. The club’s mobile app becomes the hub of a member’s fitness world.
Benefits: Apps & Devices
Members are more engaged and brand loyal
Connected Apps & Devices help track progress and increase
member engagement
Members can continually earn
rewards
Just follow the formula
Get the ebook!http://offers.netpulse.com/download-the-mobile-marketing-manifesto
