webinar on-line presence
TRANSCRIPT
JEFF WERLWAS
Senior Product Manager, Search Engine Marketing SolutionsDeluxe Corporation
February 28, 2012
2 Solid TechniquesTo Increase your local
online visibility and
Get more traffic to your website
Welcome - we’ll start soon
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Two Great Starting Points
Major on-line directories
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Why concentrate on Google?
Total Internet Searches March 2008(Source: Neilson/ 2007)
Google Sites
Yahoo! Sites
Microsoft Bing
Ask.com
AOL
68% 17%
9%
5%
4%
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Why you need to be on Google Map
Do a search for your company, product or service in your local area.
What do you see?
If your business is not listed and your competitors are, it’s time for you to make stake your claim.
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Why you need to be on Google Map
Place Page
Place Page
Place Page
Place Page
Directory
Directory
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Santa Monica Tire Dealers…ContinuedPlace Page
Place Page
Place Page
Directory
Directory
Directory
Organic
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Why you need to be on Google Maps
• People buy products and service everyday as a direct result from being found on Google Maps.
• Appearing in Google maps when buyers are searching for a local business is a critical part of staying relevant in a competitive market.
• 73% of all online activity is related to local content (Google)
• 82% of local searchers follow up with a phone call, a visit to your website or show up on your doorstep (TMP/Comscore)
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Why you need to be on Google Maps
• 66% of Americans use local search to find local businesses (Comscore)
• Start capturing reviews and ratings about your business. The search engines constantly monitor reviews and mentions posted in other area on the internet and attach them to you listing. See what people are saying about your business and how you are rated.
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HOW TO CLAIM YOUR GOOGLE MAPS
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Step 1: Register with Google
Go To : https://www.google.com/accounts/NewAccount.
Create an account with Google to start claiming your local listing
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Step 2: Find your listing...
After registering go to http://maps.google.com and search for your company. When your listing is found click on more info ».
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Step 3: Are you the business owner?..
After clicking more info » you will be on the Google Places page for your business.
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Step 4: Edit business listing
From the Add, Edit, or Suspend Listing page check Edit my business information. Before clicking Continue note the information about 'Validating Your Listing'.
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Step 5: Add Basic Information
Advice:
Company NameYou will need to enter in the full and official Company/Organization name.
AddressThe Address field is required and would be in the format you would use for an official U.S. mailing address. (Street Address, City/Town, Zip.) We recommend against using a post office box number.
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Step 5: Add Basic Information
The phone number is also required along with the area code.
Use an 800 number as an alternative phone number
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Step 5: Add Basic Information
Email addressIn the next box, enter your email address.
WebsiteA website is a must. If you don’t have a website at least get a Facebook Fan Page. As a place holder. When your website has been completed you can return to Google Places to update your listing.
DescriptionThe Description field is very important since you can write a little about your business and stand out among other companies who offer similar services
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Step 5: Add Basic Information
Add up to 5 categories for your business
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Step 6: Service area and location settings
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Step 7: Hours of operation
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Step 8: Payment options
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Step 9: Photos
• Add up to 10 photos to your Google Places profile. (recommend 5)
• Upload a picture from a file on your computer.• Upload from a photo sharing website such as Picasa or Flickr
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Step 10: Add Videos in you have them
• Add up to 5 videos to your Google Places profile• Must first upload video to YouTube
• Best way to learn how to upload a video to YouTube – search YouTube.com for “How to upload a video to YouTube”
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Step 11: Add Additional Details
Create your own custom fields
Now you are ready to Validate
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Step 12: Validate Your Listing
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Step 12: Validate Your Listing
If you choose the option for letter…
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Step 13: Final step to verifying ownership of your listing: Photos
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Step 13: Final step to verifying ownership of your listing: Photos
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Aft
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So, You have a solid Google Page… Now What?
Search Results for “Dentist Santa Monica”
Who would you call first?
Google Place Pages Results
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People are talking about you…
• Thank-you email with a link• Card or sign at the register • Computer in your waiting
room• Link on your website• Provide an incentive.
Google Place Reviews Page
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Come on.. People don’t really trust reviews. Or do they?
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ON LINE DIRECTORIESIncrease your web presence using…
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Online Directories
• Why you need to be in Directories– The importance of back links from directories.
• The top directories you should consider first. • How to get your business listed on as many
directories as possible.
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Why you need to be in Directories
• Local consumers are turning to online directories to find products and services that meet their every day needs. If you sell a product or service with local appeal you need a presence in local directories.
• Directories help get you better visibility in search engine results pages.
• Directory listings improve your websites SEO efforts by providing one-way, inbound links to your site.
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How Links Help Increase Your Website Rankings
Directory Listings
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A Tale of Two Websites
Assume both of theses website are similar in the number pages, age of the site, content and structure
Why you need to be in Directories
Directory
Search for…
Why you need to be in Directories
Directory
Directory
Directory
Directory
Directory
Directory
Why you need to be in Directories
Your business could show in one of the top spots
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Top 20 Directories you should first consider
• Yelp • Citysearch • Merchant Circle• Citysquares.com• Yellowbook.com• Yellowpages.com• Mapquest• Expressupdateusa.com• Foursquare.com• Insiderpages.com
• Judysbook.com• Local.yahoo.com • Magicyellow.com• Manta.com• DMOZ.org• Kudzu.com• Shopcity.com• Brownbook.net• Yellowbot.com• YP.com
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Start at the first Directory on the list
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Add business information
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Add business information
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Add business information
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Add business information
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Now comes the sales pitch…
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Everybody had a different way to verify
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Top 20 Directories you should first consider
• Yelp • Citysearch, • Merchant Circle,• Citysquares.com• Yellowbook.com• Yellowpages.com• Mapquest• Expressupdateusa.com• Foursquare.com• Insiderpages.com
• Judysbook.com• Local.yahoo.com • Magicyellow.com• Manta.com• DMOZ.org• Kudzu.com• Shopcity.com• Brownbook.net• Yellowbot.com• YP.com
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Free, but…
Sales calls from directory sales rep.
20 different logins and passwords
When business information changes (phone, hours location etc.) you have 20 different places you need to update
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Increase your online Presence
Place Page
Place Page
Place Page
Place Page
Directory
Directory
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Increase your online Presence Place Page
Place Page
Place Page
Directory
Directory
Directory
Organic
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Online Presence Package – Standard $89/mo.
• Business listings on Google Places, Yahoo! Local and Bing
• Directory submission to the Top 20 Directories• Submission to over 60 Internet Directories• Custom Facebook page with DIFM monthly
updates (Social Page Creator Platinum)
To Contact a Representative go to:
www.DeluxeForBusiness.com
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Thank you!
Sign up for another webinar at www.BizLaunch.com/deluxe
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www.deluxeforbusiness.com
Jeff Werlwas