Strategy #2:Paying for Quality Social Media Followers

Individual Strategies From:7 Surefire Strategies to Expand Your Businesses Online Following

Paying for Your Online Following: The BIG Picture

I. Reasons to pay for your social media community

II. Benefits of buying your fans and followers

III. Online tools to take advantage of

IV. Avoid losing your momentum

Why are Businesses Spending the Money for Fans?

• Goes beyond your family and friends– Expands outside of your usual “network”

• Gains viral momentum– Friends telling friends

• Generates a “targeted” fan base– Quality followers

Takes care of the initial “push” your social media networks need to start growing.

Your Fan Base is the New Online Economy…

• Generates more website traffic• Grow list of business contacts• Means of research and development• Attracts potential leads

Investing in your social media following will pay off if you leverage fans the right way…

Achieve maximum ROI by bringing these fans into your marketing funnel.

Taking Your Money to the Web…

Online applications & software that provide easy-to-use services to grow your online

Facebook and Twitter communities.

Facebook Advertising: The Introduction

Boost your fan count and advertise to the most targeted traffic on the web…

• Community of 600 million users

• Maximum exposure• Introduces potentials

to your fan page• Effective and low-

cost

Facebook Advertising: The Steps for Success

1. Identify Goals of Ad2. Define Target Market3. Create the Advertising4. Budget Costs5. Scheduling and Delivery6. Performance Tracking7. Improving Previous Ad

Facebook Advertising: Send Them Somewhere Special…

• Static FBML Facebook landing page

• Get people to “opt-in”

• Give them a perk or incentive for becoming a fan

Facebook Advertising: The Benefits of “Become a Fan” Ads…

• Facebook users can become “fans” without leaving the page they are on

• Once a user becomes a fan, it is posted to that user’s live Facebook feed

• Users can see which of their friends are already a fan of

Start Planning Your Campaign at:

www.facebook.com/ads

Tweet Adder: The Introduction

• Finds Twitter users in your niche

• Brand’s your business in the “Twitosphere”

• Automated features to grow and manage following

Automated software to find and follow targeted Twitter users in your businesses niche…

Tweet Adder: Who is your ideal Follower?

Different variables and search terms determine the Twitter users you will follow…

• Categories• Keywords and keyword

phrases• Location• Followers of a user• Followed by a user

Tweet Adder: The Benefits of Automation…

• Stay active without actually being active– Automated Posts– Scheduled Tweets– Auto Unfollow– Scheduled Direct Messages

• Target other Twitter users following– Competitors

Start Your Twitter List at:

www.tweetadder.com

Don’t Let All that Hard Work Go to Waste!

• Compelling content and frequent updates • Engage current followers in discussion• Give them incentives to stay fans

Investing in your online fan base can be extremely rewarding, but don’t lose that momentum…

For more ideas to keep your fans engaged, visit our blog:http://www.surefiresocial.com/our-blog