webinar: seven strategic fundraising tips for your nonprofit-2016-01-20
TRANSCRIPT
Seven Strategic Fundraising Tips for Your NonprofitWith Darian Rodriguez Heyman, author of the newly-released handbook Nonprofit Fundraising 101January 20, 2016
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Presenters
Assisting with chat: Ale Bezdikian, TechSoup
Darian Rodriguez HeymanAuthor of the
newly-released handbook Nonprofit Fundraising 101
Susan Hope BardOnline Training Producer
TechSoup
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Objectives
• Share practical and tactical solutions that can help you with your nonprofit’s fundraising
• Discuss concrete tips and tools for individual giving, foundation grants, corporate sponsorship, and online campaigns
• Identify at least one idea that you can easily put to work with the expectation of increasing fundraising results
• Answer your questions!
6
About TechSoup
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Where Are You?
We Are Here
7
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The Need Is Global – And So Are We
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Our Impact
Together, we build a stronger, more resilient civil society.
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Top Seven Fundra i s ing Tips
Da r i a n Rodr iguez Heyman Da rian@Da rianHeyman.c om
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Essential Resources, Tools, and Hard-Earned Wisdom from Fifty Leading Experts
Edited by Darian Rodriguez Heyman
@ D H E Y M A N
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Tip 1 : G e t You r B o a r d Engaged
• Set t h e Vis ion & E x pec t a t i ons– Board M a t r i x– Board Member Agreement
B o a r d M a t r i x
B o a r d Member Agreement
Why D o n ’ t M o r e NGOs Wr i t e G r a n t s ?
Tip 2 : Never Submi t a C o l d G r a n t
• Warm i t Up:– Secure an I n v i t a t i o n– The Pas ta Tes t
• Programs & Pos i t i on in g
Tip 2 : Never Submi t a C o l d G r a n t
– D o l l a r Amoun t– Deadline– Jedi Mind Tr i ck
Tip 2 : Never Submi t a C o l d G r a n t
The # 1 Reason Why Peop le D o n ’ t Give…
Hank Rosso
The # 1 Reason Why Peop le D o n ’ t Give…
I s Because They’ re N o t Asked .
Tip 3 : Make Speci f ic ,D i r e c t Asks
• Apprec iat ive I n q u i r y• Con tex tua l i zed P i t c h• L i s t e n f o r Resonance• A Speci f ic , D i r e c t Ask• Wait f o r The i r Response
Tip 4 : Map D o n a t i o n s t o Impact• Think I nc remen ta l l y
“ Peop l e D o n ’ t Give To You, They Give T h rough You”
@ D H E Y M A N
Donate I
OR Help Raise Money
DONATE $ 50 OR MOREBuys 10 used textbooks
0 Donors · Donate Now!
DONATE $100 OR MOREAllows one student to apply to college
0 Donors • Donate Now!
DONATE $250 OR MORE
Provides students drinking water for one year
0 Donors • Donate Now!
DONATE $ 500 OR MORESponsors one child through graduation
0 Donors · Donate Now!
DONATE $1,000 OR MORELets students > 5 miles away takea bus
0 Donors • Donate Now!
Tip 5 : Make You r D o n a t i o n B u t t o n Shine
3 Tweaks:– Donate– Def aul ts– Impact
Tip 6 : Make O n l i n e D o n a t i n g Easy
Tip 6 : Make O n l i n e D o n a t i n g Easy
Tip 6 : Make O n l i n e D o n a t i n g Easy
INGREDIENTS FOR ORGANIZING
Tip 6 : Make O n l i n e D o n a t i n g Easy
Tip 7 : App ly f o r a G o o g l e G r a n t
• $10K/Mon th o f Free G o o g l e AdWords• $2/Cl ick Limit
• Embrace “ L o n g Ta i l ” Keywords
• Increase Website T r a f f i c
Tip 7 : App ly f o r a G o o g l e G r a n t
We’re A l l in This To g e t h e r
Da rian@Da rianHeyman.c om (415) 6 3 7 - 5 0 6 2
D o n ’ t Be A f r a i d t o Dream
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