webinar: strong connections; linking your strategy to goals to data
DESCRIPTION
These slides were used for a Nonprofit Webinars presentation on November 9, 2011 by Amy Sample Ward. For more information visit http://amysampleward.orgTRANSCRIPT
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StrongConnections
Linking strategy, to goals, to data
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“Actionable Data”to “Strategic Data”Amy Sample Ward, NTENTwitter: @[email protected]
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!We already have the tools we needWe just haven’t applied them…
Spoiler Alert:
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1Step 1: Linking strategy to goals
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What do you do?Why do you do it?What does success look like?
Role of Mission
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2Step 2: Linking goals to social
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Where do you engage and why? With whom?What value are you creating?
Role of Social
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3Step 3: Acting on Strategic data
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Where are you? Where were you? Where do you want to be?
Role of Data
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!I’ll believe it when I see it.
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1Linking strategyto goals
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NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.
Mission
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NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.
Mission to Goal
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2Linking goals to social
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Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.
Goal
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Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.
Goal for Social
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3Acting on strategic data
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• % of Conversation• # of outside articles & speaking engagements• Retweets and shares• # of Member requests for specific information • positive mentions of NTEN and NTC• guest content (NTEN blog) promotion • leading referral sites (external)• leading referral platforms (social media)• referral site with longest on site time
Example Metrics
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1. Use your mission2. Connect social to your
ultimate goals3. Activate your data4. Evaluate, investigate,
explore
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!We’ll totally do this…soon…ish…
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Push back on strategic data =
Push back on strategic work.
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Getting Started
Use the resources you already have (your mission, strategies, goals)
Ask staff about the tools they are using(ID new options and applications)
Try to move some numbers(evaluate how to influence social
media)
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Get the template: http://bit.ly/DIYmetrics
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Questions?
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@Amy Sample Ward Email: [email protected]
Twitter: @amyrswardWebsite: http://nten.orgBlog: http://amysampleward.org