webinar: the bifurcation of the flash market

The Bifurcation of the Flash MarketHigh Performance or Capacity - Making the Right Choice

On Demand

WebinarPerformance

Flash Arrays

Capacity

Flash Arrays

For audio playback and Q&A go to:

http://bit.ly/FlashBif


Our Speakers

George Crump

Chief Steward and

Founder of

Storage

Switzerland

Naravan Venkat is

Chief Marketing

Officer at Tegile

Systems

Chuck Brown

serves as an SSD

Storage Solution

Architect at Intel

Our Mission:

Transform IT by transforming

enterprise storage

Founded: 2010

Enterprise Storage: All-flash &

flash-hybrid – 3rd Generation

Global Presence:

Diverse base of 1500+

enterprise customers across

major continents

2500+ systems deployed

across a broad range of

business applications

Company Backgrounds

● Storage Switzerland is an

analyst firm focused on the

storage, virtualization and

cloud marketplaces.

● Founded in 2007

● Our goal is to educate our

readers on the various

technologies and techniques

available to help their

applications scale further,

perform better and be better

protected.

Intel makes possible the

most amazing experiences

of the future.

You may know us for our

processors. But we do so

much more. Intel invents at

the boundaries of

technology to make

amazing experiences

possible for business and

society, and for every

person on Earth.

Polling Question

Where Are You on Your Flash Journey?

• Performance

• Capacity

• Protection

Three Core Storage Problems

• Wide Strip Arrays (dozens, potentially hundreds of

drives)

• Short Stroked (only use outer edge of platter

• Improved response time but not latency

• Costly

• DRAM Appliances

• Solved performance problem but…

• EXPENSIVE

• and RISKY - loose power = loose data

Solving Performance Problems

Before Flash

• Increasing Capacity of Drives

• Exposed data protection problems

(drive re-builds)

• Develop Scale-out Architectures

• Inter-node communication concerns

• Tight coupling, increased vendor lock-

in and decreased flexibility

Solving Capacity Problems Before

Flash

• Flash Appeal

• Much better performance than HDD (not better than

DRAM)

• Non-volatile (power loss did not mean data loss)

• Early Flash Concerns

• Expense

• Density

• Durability

Flash Enters The Enterprise

• Initial Flash Use

• Flash as a tier (manually move data)

• Flash as a cache (automatically move data)

• Offset expense concern

• increased durability concerns

• Always a risk of having a cache miss

Flash Enters The Enterprise

• Flash reaches “Price Parity”* with Hard Disk based

Arrays

• * When comparing against performance focused arrays

• Thanks to decreasing cost and technologies like

dedupe/compression

• Problem is 90% of the data is not performance

oriented

• Result is all-flash array for transactional, moderate

capacity workloads

Flash Becomes The Enterprise Standard

For Performance Oriented Workloads

• Analytics

• Big Data

• Modern Apps (Splunk, Spark, Hadoop)

• New Use Cases New Requirements

• Fast Sequential Processing (scanning, walking)

• High Bandwidth

• New Realities

• Cost per GB less important than cost per floor tile

Other Workload Can Use A Flash

Boost

• PBs of storage in a rack unit

• Excellent performance and

bandwidth

• But not as good as traditional

flash arrays

Introducing High Density Flash

• Storage protocols and

networks were designed for

hard disks

• Industry recognized this need

several years ago

• Introducing NVMe

• a replacement for SCSI,

designed for flash

Getting Flash Ready

• High performance flash for

transactional data

• High capacity flash for

sequential data

• And, maybe, hard disk drives

for cold data

Still Need Both +1

• Data management is understanding data and

moving it based on need

• Too much data for humans to accomplish

• Option 1 - Go high performance persistent

memory for everything

• Option 2 - Go high capacity flash for everything

• Option 3 - Automatically move data between

storage tiers

The Key Is Data Management

Intel Non-Volatile Memory Solutions Group15

Storage dynamics are changing

Data Stored¹Data storage needs are

growing significantly year

over year

Data ComplexityExpansion in sources of data

and types of data drives

complexity

IT Budgets²Remain largely flat while

looking to deliver more

value

SecuritySecurity and compliance

drive new storage

management needs

175XB2016

658XB2020

$


You have a choice to make on

data center storageLEGACY (10K/15K HDD) MODERN (Intel® SATA SSD)

Poor Annual Failure Rate Up to 50X Lower³ Annual Failure Rate

or

Fewer Write IOPs Up to 95X Better⁴ Write IOPs

Larger Physical Size Up to 20:1 HDD⁵ Replacement Ratio

Greater Energy Requirements Up to 5X Better⁶ Energy Efficiency


+22%

-8%

SSD

HDD

Compound Annual Growth Rate2014-2019 Data Center Storage Revenue⁷

The Transition from HDD to SSD is

already underway

$11B

SSD Revenue Set to Overtake HDD Enterprise Storage Revenue Estimates⁸

$11.5B

2017

$11.5B$15.4B

2019

SSD = Data Center SSD

HDD = 10/15K RPM Mission Critical Enterprise HDD

SSD HDD

“Embrace SSDs or

die” is the tone of the

industry at this point”tomsITPRO.com*, April 2016

* Other names and brands may be claimed as the property of others

Intel Confidential - NDA Only - Do Not

Forward18

NVM Express LeadershipEfficiency of NVMe unlocks IOPs wall experienced in SATA & SAS

Results measured by Intel based on the following configurations. Tests document performance of components on a particular test, in specific systems. Differences in hardware, software,

or configuration will affect actual performance. Configurations: Performance claims obtained from data sheet, sequential read/write at 128k block size for NVMe and SATA, 64k for SAS.

Intel SSD DC P3700 Series 2TB, SAS Ultrastar® SSD1600MM, Intel SSD DC S3700 Series SATA 6Gbps. Intel Core i7-3770K CPU @ 3.50GHz, 8GB of system memory, Windows*

Server 2012, IOMeter. Random performance is collected with 4 workers each with 32 QD

NVM Express SAS 12Gbps SATA 6Gbps

*Other names and brands may be claimed as the property of others.


Forward19

Superior Quality of Service at High IOPs

Results measured by Intel based on the following configurations. Wildcat Pass Haswell Server Platform with 28 CPUs, 2 sockets, 2.3 GHz clock speed per CPU, Ubuntu

14.04.1 LTS (GNU/Linux 3.16.0-rc7tickles x86_64), idle=poll kernel settings, SAS HBA is LSI SAS9207-4i4e with controller LSI SAS 2308. SATA SSDs are Wolfsville at XYZ

GB. NVMe SSD is Intel P3700 at 2 TB. Drives tested empty to test interface only (no NVM access.)


SAS with 250K IOPs 844 µs

NVMe with 470K+ IOPs @ 35 µs latency

AHCI with 144K IOPs @ 502 µs

NVMe delivers 16 µs average and 35 µs 99.99% interface latency.

Other interfaces have outliers in 100s of microseconds as IOPs scale.


Forward20

Intel NVMe product portfolioNon-Volatile Memory Express enables efficiency, scalability and performance

Improved performance

- NVMe streamlined command set designed to

optimize SSDs

Both add-in cards and 2.5” SFF

SSDs

- Broad NVMe portfolio to handle Read Intensive,

Mixed Use and Write Intensive workloads

Front accessibility

Hot Insertion, Notified Removal (w/ 2.5” SFF SSDs)

Standard in-box NVMe Drivers

- Non-proprietary, interoperable, easy to use and

maintain



Forward

Reliability Price9Performance Operating Costs

Factors Affecting data center

storage decisions

TCO - Total Cost of Ownership

Failure Rates

Data Protection Cooling

Power

Rack Space

Transaction

Throughput

Read

Performance

Health Tracking Write IOPs


Forward

Drives With Integrity: The Building BlocksF

oundation

Uncompromising supply chain quality

Complete product life cycle support

Innovation leadership

Solu

tion

Lasting integrity Reliably effective performance

Platform confidence

≥100X more reliable preventing Silent Data Corruption10 Validated on a massive scale Complete in-house design

of data center solutions

>2M PLI cycles and self-test delivers trusted protection from data loss

≤11% performance degradationover the product life11

Up to 1 more year in extended platform-level validation

95% delivery to commit12

<100 DPM factory quality13

#4 overall, #1 semiconductorGartner* 2015 Supply Chain Ranking14

>2000 engineers optimizing top ISV solutions15

>500 dedicated OEM design-in resources15

Platform-expert post-sales support

~1000 researchers in Intel labs Memory technology innovation leader

One Flash Platform, ANY Workload

WAREHOUSING ANALYTICS OLTP

Low Latency Business-Critical Apps

TEST/DEV MESSAGING COLLABORATION

Consolidated, Virtualized Workloads

ONE Operating System | ONE Feature Set | ONE User Experience

Hybrid Flash-Hybrid All-Flash

10% Flash 30% Flash 60% Flash 100% Flash

Balanced Performance Extreme PerformanceCapacity Media (HDD, MLC, TLC) Performance Media (Mem, NVMe, X-Point)

IntelliFlash HD – Massive Density & Performance

Workloads

VirtualizationLine-of-Business

Apps

Databases ERP / CRM /

Financial

Big Data

Analytics

Dev-Ops

• 8TB Flash modules, 512TB in 3U chassis.

• 10PB effective per Rack with All Data

Management features

• Massive Workload Consolidation

High Density All-flash Platform

512TB in 3U 8TB Flash

Module

Full Data

Integrity

Multi-Layered

Storage

Non-disruptive

Scaling

Flexible

ManagementMultiprotocol

Data Access

Inline

Compression &

Deduplication

Instant

Snapshots &

Clones

Encryption Replication

IntelliFlash Operating Environment

Performance

Layer

Capacity

Layer

Hybrid

Fast SSD

Dense HDD

HD Flash

NV Memory

Dense SSD

Future ??

Fastest

Densest

?

IntelliFlash - Future-Proof Architecture

All-Flash

Fast SSD

Fast SSD


Forward

IntelliFlash Optimized with Intel NVMe

27

• 2U Dual-Ctrl node w/ PCIe NVMe SSDs

• 40Gb/s Cluster Interconnect

• Metadata, DDT, Intent logs

Multi-Controller Cluster

• Connected over SAS fabric

• Scale-up with 3 HD flash JBOF

• Each HD JBOF – 3U w/ 512TB

• Non-disruptive storage expansion and

data movement

Just-a-bunch-of-HD-flash

40GbE Interconnect

Storage Fabric

Intel® PCIe NVMe SSDs

Data storage fully distributed, erasure coded

Hyper-Consolidate to an All-Flash Data Center

10TB Effective 10PB Effective

50K IOPS

5M IOPS

Hyper

Performance

Hyper Consolidation

IntelliCare™ – Proactive Customer Care

Array & Cloud Analytics

Support TeamOnline PortalProactive

Alerts and

Ticket Creation

Proactive

Parts

Dispatch

Global Customers

Automated Case Management Lifetime StorageFlash Commitment

Add Capacity

Boost Performance

Unlock Features

Add Capacity

Boost Performance

Unlock Features

Lifetime Storage – Buy Once, Refresh your Storage Forever

Refresh entire storage

system every 3 or 5 years

Buy

Learn More

• Check out www.Tegile.com for more information

• Demos & Videos:

http://www.tegile.com/resources/videos/

http://www.youtube.com/c/TegileSystems

• IntelliFlash HD:

http://www.tegile.com/products/intelliflashhd/

• IntelliCare:

http://www.tegile.com/products/intellicare/

http://www.tegile.com/

http://www.tegile.com/resources/videos/

http://www.youtube.com/c/TegileSystems

http://www.tegile.com/products/intelliflashhd/

http://www.tegile.com/products/intellicare/

Thank you!

Storage Switzerland

http://www.storageswiss.com

StorageSwiss on Twitter:

http://twitter.com/storageswiss

StorageSwiss on YouTube:

http://www.youtube.com/user/storageswis

s

Tegile

https://www.tegile.com

Tegile on Twitter:

http://twitter.com/tegile

Tegile on Facebook:

https://www.facebook.com/tegilesystems/

Intel

https://www.intel.com

Intel on Twitter:

http://twitter.com/intel

Intel on Facebook:

https://www.facebook.com/Intel

http://www.storageswiss.com

http://twitter.com/storageswiss

http://www.youtube.com/user/storageswiss

https://www.tegile.com

http://twitter.com/tegile

https://www.facebook.com/tegilesystems/

https://www.intel.com

http://twitter.com/intel

https://www.facebook.com/Intel

The Bifurcation of the Flash MarketHigh Performance or Capacity - Making the Right Choice

Performance

Flash Arrays

Capacity

Flash Arrays

For complete Audio and Q&A please register for the On Demand Version at:http://bit.ly/FlashBif


webinar: the bifurcation of the flash market

Technology