webinar - why winging it isn't a strategy
DESCRIPTION
Can you be successful without a plan for rolling out your collaboration initiative to users? Maybe. But it's going to cost you more and take you longer, and there's no guarantee your users will fully embrace it in the long run. Join collaboration expert Michael Sampson as he explains how applying the necessary time and resources upfront pays dividends.TRANSCRIPT
Collaboration Insights
Why Winging It Isn’t a Strategy
Featuring:Michael SampsonCollaboration Strategist
Moderated by:Isaac GarciaCEO and Co-founderCentral Desktop
What is Central Desktop?
A complete, cloud-based
social collaboration platform for business
Agenda
● Webinar Introduction (5 mins)
● Featured Speaker: (40 mins)Michael Sampson
● Q&A Session (15 mins)
● Founded in 2005
● HQ in Los Angeles, CA
● 500,000 users globally
● 40% of the Fortune 1000 use our product
● Award-winning cloud-based collaboration platform
Who We Are
How We HelpSimplify the Way You WorkCentralize your work securely in the cloud.
Work FasterEliminate unnecessary work so you can focus on what matters.
Get People InvolvedGain insight into your people, work styles and projects.
You Can Count on UsWe work with you to help solve your unique business challenges.
Professional Services
Professional Services
Premier Support
SuccessStartImplementation
Having over 500,000 active users, we know a thing or two
about getting you set up for success from Day 1!
http://www.centraldesktop.com/[email protected]
Trust our team of advisors: Increase initial and sustainable user
adoption Seamless transition from current
systems Map your current business process to
Central Desktop for optimal configuration of your account
Results: 92% customer satisfaction 1,000s of successful new customer
implementations 28% increase in user activity 40% increase in system utilization
Agenda
Wavers - Help or Hindrance?Impact of Winging ItTypical Challenges
Developing Your Plan
Where am I coming from?
• Collaboration Strategist– Author– Workshop Leader– Analyst
• Work with end-user organizations• Making Collaboration Work
– Strategy– Governance– User Adoption
Clients, workshops, and seminarsaround the world
Speaker at conferences on collaboration
Book: User Adoption Strategies
• User adoption is the #1 challenge with collaboration tools and approaches– Theory– Framework– Practical Strategies– Developing an
Approach
michaelsampson.net/useradoption.html
MakingIt Real
Four Stage Model of User Adoption
EnliveningApplicability
CultivatingBasic
Concepts
WinningAttention
Next Book: Collaboration Roadmap
• Collaboration Roadmap – Taking a Business-and People-Centric Approach
• Doing “the business stuff”– Technology– Governance– Engagement– User Adoption
• Due 2011
michaelsampson.net/collaborationroadmap.html
… a roadmap to collaboration
Really Understand the TechnologyOutline the VisionAccept Technology is a Small Factor in
SuccessDetermine Your Governance ApproachMake Every Effort to Engage the BusinessApply Intentional Energy to AdoptionPursue Increasing Value
“the way we work now”
“the way we work new”
“the way we work now”
Adoption Happens at a Particular Time
“adoption”
Wavers - Help or Hindrance?
Wavers - Help or Hindrance?Impact of Winging ItTypical Challenges
Developing Your Plan
1
I’m a Second Wave
Person
“Why-What” not “What-Why”
SECOND WAVE 1
Different reference groups
SECONDWAVE 2
The reward is improvement, not use
SECONDWAVE 3
Slower to make the transition
SECONDWAVE 4
The tools to do their work are tolerated
SECONDWAVE 5
“Easier” preferred to “perfect”
Too many tools and optionsLess features = good
SECOND WAVE 6
Users reject new collaboration tools
First Wave People Will …
Give Early EvidenceHelp Test Things
Demand SpeedLove New Tools
Second Wave People Will …
Love Better ValueHelp Make Things Real
Demand EvidenceGive Early Headaches
Impact of Winging It
Wavers - Help or Hindrance?Impact of Winging ItTypical Challenges
Developing Your Plan
2
No adoption = no benefit
Business case assumes 100% adoption. Oops.
IMPACT 1
No adoption = wasted investmentIMPACT 2
1200people
“Enterprise-wide”@ $200 / licence
Illustrative Example
1200people
400people
800people
1200people
400people
800people
$200 license$200 training
$40 maintenance
$200 license$40
maintenance
1200people
400people
800people
$176,000
$192,000
1200people
200
1000
$88,000
$280,000wasted
“un-adopted”
No adoption = littered landscape
Greater number of “half-adopted” toolsConfusion among staff about what to use
High ongoing fees and support costs
IMPACT 3
Typical Challenges
Wavers - Help or Hindrance?Impact of Winging ItTypical Challenges
Developing Your Plan
3
Roadblocks from Individuals
Fear of the UnknownComfort with the Status Quo
Pushback on Being Forced to ChangeNo Sense of Possible Future Benefit
ROADBLOCKS 1
“the way we work now”
“the way we work new”
“the way we work now”
Why should they be?
“We are notinterested”
“the way we work now”
“the way we work new”
“the way we work now”
Coaching and mentoring support
“We can’t seehow to usethe tools”
Roadblocks from Individuals
Being a Key Stakeholder in the Status QuoGives transparency (“work-in-progress”)
Bad previous experienceThe system is terrible
ROADBLOCKS 1
“the way we work now”
“the way we work new”
“the way we work now”
What valuewas beingpursued?
“This is worsethan what
we had before”
Roadblocks from Groups
Group HabitsIrrevocable Change
Work Practice and Technology are Inseparable
ROADBLOCKS 2
“the way we work now”
“the way we work new”
“the way we work now”
Have youmade it too
hard?
“We are toobusy for new
things”
Make othergroups moresuccessful
Roadblocks from Organizations
Organizational CultureInconsistency (vision, direction)
Time (“schedule-slammed”)Playing PoliticsOther Systems
ROADBLOCKS 3
“the way we work now”
“the way we work new”
“the way we work now”
Where is thedriving force
coming from?
“This is notsupported
in our culture”
Cultivateinternal
exemplar stories
Developing Your Plan
Wavers - Help or Hindrance?Impact of Winging ItTypical Challenges
Developing Your Plan
4
MakingIt Real
Four Stage Model of User Adoption
EnliveningApplicability
CultivatingBasic
Concepts
WinningAttention
http://slidesha.re/9XMP3t
Use the User Adoption Jigsaw
Each piece represents one stage
WINNINGATTENTION
CULTIVATINGBASIC
CONCEPTS
ENLIVENINGAPPLICABILITY
MAKINGIT REAL
FacilitatedGroup
Re-Imagining
ZeroOther
Options
Web-based
TrainingExemplar
Stories
Select one main strategy for each stage
WINNINGATTENTION
CULTIVATINGBASIC
CONCEPTS
ENLIVENINGAPPLICABILITY
MAKINGIT REAL
Add more pieces if you need to
Closing Thoughts5
The technology is the easy part
No adoption = failure
Winging It = Invitation to failure
www.michaelsampson.net
Questions?
Contact Us
● Isaac: [email protected]
● Michael:[email protected]
● www.centraldesktop.com● [email protected]● 866-900-7646
● www.michaelsampson.net● Twitter: @collabguy● +64 3 317 9484
Thank you!