webinar widen the scope of your analyses get power and precision beyond 45 days

© AT Internet

Thursday 7 May 2015

Clemence TALLON-NOIZATProduct Manager

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WEBINARWIDEN THE SCOPE OF YOUR ANALYSES:GET POWER AND PRECISION BEYOND 45 DAYS

© AT Internet

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› Introduction

› New in Data Query

› Functional scope

› Customer use cases

› Demo

AGENDA

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INTRODUCTION

2012: Data Query launches

Drag, drop, connect!

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DATA QUERY

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OPTIMISE YOUR DECISION-MAKING

Efficiency and simplicity

On-the-fly data customisation

All your data in real time

360° view of your KPIs

Unlimited

INTRODUCTION

Sharing

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INTRODUCTION

A powerful and intuitive interface enabling

data handling and cross-calculation,

as well as integration of custom indicators,

enabling you to use AT Internet’s API to its full potential.

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OPTIMISE YOUR DECISION-MAKING

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INTRODUCTION

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GENERAL OBSERVATION

Maturity & new users

New challenges:

- Get the right information at the right time

- Communicate and share

New behaviours:

- Considerable volume of data

- Specific questions

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INTRODUCTION

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GENERAL OBSERVATION

New needs:

- More advanced analyses

- Analyses over long periods (> 45 days)

- Performance

- No anticipation

Data Query is evolving

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› Introduction




› Demo

AGENDA

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NEW IN DATA QUERY

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PREFACE: PRECISION AND EFFICIENCY

Exact data, no sampling

No deterioration of performance

or service quality

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NEW IN DATA QUERY

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EXTENDED ANALYSIS PERIODS

› You can now make calls on periods of up to 6 months

› Standard templates

› Specific analyses

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NEW IN DATA QUERY

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› Compare an analysis over 3 long periods

In just 1 call = from October 1, 2013 to March 31, 2015

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NEW IN DATA QUERY

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› Compare an analysis over 3 long periods

In just 1 call = from October 1, 2013 to March 31, 2015

VisitsOct 1, 2014 to

Mar 31, 2015

Apr 1, 2014 to

Sep 30, 2014

Oct 1, 2013 to

Mar 31, 2014

Computer 4,272 37,350 27,191

Smartphone 520 4,036 2,690

Tablet 347 2,996 2,229

Visits

Computer Tablet

Oct 1, 2014 to Mar 31, 2015 Apr 1, 2014 to Sep 30, 2014 Oct 1, 2013 to Mar 31, 2014

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NEW IN DATA QUERY

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NEW: WAITING INTERFACE

Requests are sometimes sizeable or complex

Example: sites with several millions of page views per month

Data pre-calculation

Track progress in the waiting interface

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› Introduction




› Demo

AGENDA

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FUNCTIONAL SCOPE

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ONE REQUEST AFTER THE OTHER

One request per site at a time, and for all users

Single requests are treated exactly the same way as today

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FUNCTIONAL SCOPE

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NEXT STEPS

Notification system

Delete a request

Pre-calculation requests are available only in Data Query,

not yet in the API (direct calls)

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› Introduction




› Demo

AGENDA

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CUSTOMER USE CASES

Christmas + Winter sales: from mid-November to the end of February

> More than 3 months of analyses

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E-COMMERCE

I want to compare my visit sources over this holiday season with those from last year.

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CUSTOMER USE CASES

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E-COMMERCE


VISIT SOURCES (CHRISTMAS)

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CUSTOMER USE CASES

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E-COMMERCE


Nov 15, 2013 to Feb 28, 2014 Nov 15, 2014 to Feb 28, 2015

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CUSTOMER USE CASES

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MEDIA (EXAMPLE 1)

Following a TV show over an entire season

-> more than 45 days of analyses

I want to know how many visits to Level 2s on my site came from social networks (assuming one show = one Level 2)

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CUSTOMER USE CASES

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MEDIA (EXAMPLE 1)


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CUSTOMER USE CASES

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MEDIA (EXAMPLE 1)


SOCIAL NETWORKS

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CUSTOMER USE CASES

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MEDIA (EXAMPLE 1)


Visits coming from social networks

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CUSTOMER USE CASES

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On my news site, I want to know which devices were used

to look at articles related to the Ukraine crisis.

Period: June to November 2014

-> 6 months of analyses

MEDIA (EXAMPLE 2)

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CUSTOMER USE CASES

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PUBLISHING

I want to know how many times a real estate listing was loaded over 3 months

(length of time during which a customer cannot edit the listing)

Analyse a listing over 3 months

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CUSTOMER USE CASES

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PUBLISHING

NIVEAUX 2 PAGES CHARGEMENTSImmobilier neuf IN::annonce::6489 162 285 142

Immobilier neuf IN::annonce::3421 32 865 000

Immobilier ancien IA::annonce::7963 16 627 296

Viager VG::annonce::1987 2 351 822

Business & Commerces BC::annonce::8524 1 466 151

Etranger ET::annonce::2793 1 388 125

Business & Commerces BC::annonce::5884 1 112 335

Immobilier ancien IA::annonce::7965 895 606

Business & Commerces BC::annonce::1654 742 201

Viager VG::annonce::9974 728 602

Immobilier neuf IN::annonce::2732 692 936

Immobilier ancien IA::annonce::6774 667 089

Business & Commerces BC::annonce::3699 612 386

Viager VG::annonce::6325 526 769

Investissement locatif IL::annonce::7214 480 251

Period: Last 12 weeks



LEVEL 2s PAGES PAGE LOADS

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CUSTOMER USE CASES

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BANKING & INSURANCE

I want to know how much time is spent in each section of my site,

and by my different visitor categories.

Period: The length of an ad campaign

-> 3 months of analysis

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CUSTOMER USE CASES

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BANKING & INSURANCE

CATÉGORIE DE VISITEURS

NIVEAUX 2 VISITESPAGES VUES /

VISITESTEMPS PASSÉ /

PAGESMobile Comptes et cartes 5 539 16,00 41,84

Mobile Assurances 2 219 20,46 42,96

Prospect Epargne et placements 579 9,43 60,30

Prospect Prêts 543 9,70 61,80

Client Epargne et placements 467 8,87 63,86

Client Prêts 466 9,02 63,50

Client Comptes et cartes 422 18,12 36,51



VISITOR

CATEGORY LEVEL 2s VISITSPAGE VIEWS/

VISITS

TIME SPENT/

PAGE

webinar widen the scope of your analyses get power and precision beyond 45 days

Data & Analytics

data query10preface

data handling

efficiencyexact data

data query14new

data query launchesdrag

fly data customisationall

considerable volume

anticipationdata query