[webinario amdia om latam] automation en ecommerce
TRANSCRIPT
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PAULINE SWART
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Email Marketing para e-Commerce
Automation & Retargeting
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Oradores: Roby Cibrian, CEO New Digital Way
Daniel Soldan, CEO Emblue
Pauline Swart, Gerente Latam, Tripolis Solutions
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Temática a tratar: Introducción # 1 Base de datos; la clave para poder hacer hiper targeting automatizado # 2 Retargeting; Por qué y cómo se hace? Casos Reales # 3 Customer Journey; creando experiencias automatizadas # 4 Optimización de la experiencia; Desde el email a la compra
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Introducción
Qué es más importante…..
la experiencia o la marca?
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# 1 Base de datos; la clave para poder hacer hiper targeting automatizado
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# 2 Retargeting: por qué y cómo se hace?
Casos Reales
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El retargeting es una técnica de marketing digital cuyo objetivo es impactar a los usuarios que previamente han interactuado con una determinada marca.
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Son esos anuncios que te persiguen cuando has estado buscando algo por internet.
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Como funciona en email marketing
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Ser relevantes
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# 3 Customer Journey
Creando experiencias automatizadas
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Manual vs Autmático
¿Qué es un trigger? ¿Qué es un email Journey?
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email journey A través del email podemos interceptar al usuario según sus movimientos dentro de un proceso de compra.
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email con destinos
Contenido destino 1
Contenido destino 2
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Formulario de registro
Welcome email
Contenido según interes
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Sitio web Contenido según acción
Contenido según interes
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Title and image slide
Caso Travix International: aprovechando el tiempo entre compra de pasaje y salida con el avión
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# 4 Optimización de la experiencia
Desde el email a la compra
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Preguntas &
Respuestas