webris: website questionnaire
TRANSCRIPT
We need some info to get started.
Good design is an extension of the website planning process so that the UX (user experience) is engaging for your audience and the UI (user interface) optimizes traffic flow toward your conversion goals. Your design will be more effective if you complete the online website planning checklist first.
What style do you prefer?
1. MODERN
(minimal, scandinavian, white-based, open, neutral palette or black & white)
3. STREET
(limited palette, subtle grit, bold headers)
2. MAGAZINE(clean, image-based, heavy emphasis on typography)
5. STREET
(sexy, bold, with dark or edgy colors)
4. CORPORATE(solid, historic, conservative, trustworthy)
7. TEXTURED
(data-driven, multiple info areas, for very active sites)
6. NEWSY(data-driven, multiple info areas, for very active sites)
① Do you have an established color scheme that you wish to maintain?
② If not what colors do you think are attractive to your intended audience?
Tell us about your brand’s color palette…
① Name the best website out of your direct competition – what do you like about it?
② Name the best website that targets your same audience in different what markets - what do you like about it?
③ Name the best website anywhere - what do you like about it?
What websites do you like?
Dropdown menus are good for reference websites because they provide faster access to a lot of content. But if you want to funnel people to particular conversion goals, you probably don’t want them deep linking to random pages on your website. In that case you want main links that direct them to the landing page of each main link and only display sidelinks after they have determined they need more information relevant to their agenda.
What type of menu do you need?
Main & Sidelinks Dropdown
These elements should be based on funneling traffic to your particular conversion goals. If it doesn’t provide you value, it’s just a distraction and should be promoted some other way, possibly through your site map.
What elements do you need on your home page?
o ROTATING IMAGES (promote content, events, etc.)
o FEATURED CONTENT (e.g. blog, multimedia, profile, property, etc.)
o CONTACT FORM FOR LEAD GENERATION
o QUICK LINKS LIST
o IMAGE BUTTON MODULES SITE SEARCH
o VALUE PROPOSITION/WELCOME TEXT
o ACCOUNT SIGN-IN
o TESTIMONIALS MAP
o UPCOMING EVENTS CALENDAR OR LIST
o LOCATION MODULE
And/or do you have a budget for hiring a photographer? If not, we can help you search for compelling stock photography.
Do you have access to professional images?
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