website awareness campaign
DESCRIPTION
Website Awareness CampaignTRANSCRIPT
Digital Marketing Department
Given a choice, we would prefer to:•Stay in•Not doing anything•Everything is convenient and easily available• Hassle free
Proposed Awareness CampaignProposed Awareness Campaign
Digital Marketing Department 2
Limitations of retailsTime + Cost + Effort• Outlets close after working hours• Long queues• Leaving house to drive to outlets• Carrying heavy bags of goods• Branch/stockist running out of stock• Need to have specific amount of cash ready
Proposed Awareness Campaign
Digital Marketing Department 3
availability“being to proceed to do anything or something without any difficulty”
Proposed Awareness CampaignProposed Awareness Campaign
Digital Marketing Department 4
Why Go Online?SAVE Time + Cost + EffortX Outlets close after working hours
X Long queues
X Leaving house to drive to outlets
X Carrying heavy bags of goods
X Branch/stockist running out of stock
X Need to have specific amount of cash ready
√ Never closes
√ No queues
√ You can stay at the comfort of your home
√ Products will send directly to your doorstep
√ Stocks will be available because it will be centralized
√ Cashless. Just use Credit or Debit Card
Proposed Awareness Campaign
Digital Marketing Department 5
Proposed Awareness Campaign
Online purchase•Can buy anytime & anywhere you want
- Online store is always open and can be make purchased anywhere and anytime•Learn & know more about the products easily
- Product details are detailed on the website without staffs assistance. Distributors can learn more about the products themselves and presenting to prospects can be more convincing•Products delivered directly to you
- Products delivered directly to your doorstep without requiring you to leave the house•Better prices. Exclusive online promotion
- Exclusive promotions that’s only available online.
Proposed Awareness Campaign
Digital Marketing Department 6
Proposed Awareness Campaign
• Time saving
- Does not need to drive, stuck in the jam, look for parking just to get products from branches or stockist
• Fewer expenses
- Saves petrol and parking fees (if any)
- Unnecessary expenses when going out such eating out, traveling, impulsive shopping etc.
- Value for money as every spending on credit or debit card will have money back rebates• Crowds
- Without joining in to the crowds to get products from branches or stockist
Proposed Awareness Campaign
Digital Marketing Department 7
Proposed Awareness Campaign
Getting the news out• Pre-launch website mini teaser campaign
- Teaser campaign to hype everyone whats to come. To drive anticipation• CS briefing
- Introduction to CS in prepare for customers call in inquiries after launch• Introduction
- Leaflet and video guide distribution via emails, social media, BTL and etc• Nationwide workshop
- Conducting introduction workshop on all the branches in Malaysia
Proposed Awareness Campaign
Digital Marketing Department 8
Proposed Awareness Campaign
• Booth during main events
- Tagging along and setting up booths on main events• Awareness online campaigns-Main campaign that encourage usage of the new revamped website
Proposed Awareness Campaign
Digital Marketing Department 9
Proposed Awareness Campaign
Pre-launch teaser campaign
IntroductionNationwide workshop
Awareness online campaigns
Booth during main events
2 weeks before After launch 2 weeks after launch 4 weeks after launch
Awareness Timeline campaign
CS training
Proposed Awareness Campaign
Digital Marketing Department 9
Proposed Awareness Campaign
Pre-launch teaser campaign
IntroductionNationwide workshop
Awareness online campaigns
Booth during main events
2 weeks before After launch 2 weeks after launch 4 weeks after launch
Awareness Timeline campaign
CS training
Proposed Awareness Campaign