WEBSITE RESEARCH

By Larelle Benjamin- Forrester

RNB & HIP-HOP WEBSITES

ASAP ROCK

YClick icon to add picture

Asap Rocky’s MOB website is very clear and well structured. The title is very bold and clear and is shown at the top of every web page. The colour

scheme for this website is black, blue, yellow and purple that contrast well with one another. The

home page contains a range of posts that are to do with his performances, events, interviews etc. It acts as a news page which is good because the viewers are immediately aware of current news in association with him, before going on to the news page. Another useful feature to the home page is the dates above every post – in which the viewers

can comment on. On the right hand side of the page it consists of: the search bar (for the whole

website), an advertisement of his album and ASAP Ferg’s single that links you to the ITunes

website so that you can download it. It also has a twitter section which

allows you to see tweets and re-tweets by the @ASAPMOB.

This right hand column also has links

to the Twitter and Facebook websites so

that viewers can follow, add and

interact with the ASAP MOB.

The ASAPMOB website consists of:- Home Page- News- Music- Tour Page- Sign Up- Lyrics- Forums- Store - Connect Page

The music Page is once again very clear and simply consists of the album cover, track list and a link in which the viewer can download the album from. Also on this website, there is an interactive section which includes the following websites –

Facebook, Twitter, Google, Tumblr and Email. This is an effective feedback technique as it allows

viewers to comment about the album via these websites web and show that they like the album. It

also shows that he is targeting people who are joint with different online websites rather than

one. This website has a global comment system that improves discussions on websites and

connects conversations across the web. The idea of having this on the website is so that it can help

viewers find new and interesting content, discussions and products. As you can see

from the comments, it

has targeted a lot of people. Above this,

there are links to different parts of the website and

recommended content for

viewers to take a look at.

MUSIC

NEWSThe news page has current events that have taken place and is shown in a list format. On each post it consists of the title, a picture and a small amount of information that is brief but concise.

The media page, follows the same layout like the rest of the website and is shown in a list format. For every post, there is a

live video that has been put on there using the ‘YouTube’ Website. This is

beneficial as it allows the viewer to like and share the video on YouTube as well as other online websites. On the BET

videos, the viewer can view a range of different videos, that are associated with BET which gives them options and keeps

them interested.Below each post on the Media and News

Page, there is an interactive section which links up to a number of online

websites. This enables viewers to give their view on the posts. In this case, they can comment on and like the news and

videos.

MEDIA

TOUR SIGN UP LYRICS

The Tour Page contains a picture of ASAP Rocky’s concert and a tour schedule that is very clear. The purpose behind having this particular

picture is to give viewers an idea of what his event may look like – therefore acting as an

subtle advertising technique. The Sign Up Page is very straight forward and consists of a few

boxes for the viewer to fill out so that they can subscribe.

The Lyrics Page looks very poor because it only has three album links rather than any pictures.

Nonetheless, there is lyrics for every song out of the three albums.

FORUMS

The ASAP MOB Forum page is very simple and requires you to become a member. However, rather than signing up through the actual website, you can sign in using the accounts you have for the following websites - Facebook, Twitter, Yahoo, MySpace, WindowsLive, Aol, OpenID, PayPal, Linkedin, WordPress and Blogger. This is hughly effective and it takes into account that there are various online websites that people use and wish to consistently use for other sites. On this page, you can choose from one of five forums and look at members who are apart of this forum.STOREWhen you click on the Store Page Icon at the top of the page, it transfers the viewer to another website which is ASAP Rocky’s Store Website. This website differs in terms of layout and colour yet it very well structured and clear like the ASAP MOB website. The website uses colours (grey, black and white) that contrast very well as well as fonts that reflect the artists style.

ASAP ROCKY OFFICIAL WEBSITE

BEYONCE WEBSITE UK

BEYONCE OFFICIAL WEBSITEPages I AM Tumblr – my work, my life & my

vault (links to vault page) News Music – her albums & dvds Vault – pictures & videos Behyive blog – plain simple Tour – simple Charity - pics