© 2010 IBM Corporation

Juha Nevalainen – WebSphere Commerce Technical Specialist

1 April 2011

Proof of Technology

WebSphere Commerce V7 Management Center Introduction

© 2010 IBM Corporation 2

Agenda

  What is WebSphere Commerce

  WebSphere Commerce Focus Areas

  Solution Architecture

  Product Capabilities

Source: If applicable, describe source origin

© 2010 IBM Corporation 3

What is WebSphere Commerce?

 Function rich application based in WebSphere

 Most complete e-Commerce solution on the Market - supporting • Business 2 Consumer • Business 2 Business •  Trading Hubs

 3 flavours (Express, Professional & Enterprise Edition )

 Open Standards and Customer requirements driven

© 2010 IBM Corporation 4

WebSphere Commerce Focus Areas

Customer-centric Experience

Cross Channel Optimization

Foundational Leadership

© 2010 IBM Corporation 5

WebSphere Commerce Focus Areas

Customer-centric Experience

•  Revolutionize the customer experience dynamic interfaces and precision marketing •  Foster active participation and interactive dialogues with customers •  Deliver high performance processes and productivity tools designed for convenience and ease of doing business

© 2010 IBM Corporation 6

 Optimize the experience with Web 2.0

 Lifestyle or usage driven shopping experience

 Micro-sites to deliver a lifestyle experience to three different segments

Revolutionize Customer Experiences

© 2010 IBM Corporation 7

Customer experiences evolving across phases of shopping experience

By focusing on the customer’s view, sellers can build a more compelling and satisfying shopping experience

Rich Experiences Encourage Customers to Become ‘Advocates’

Order Serve Market Sell

© 2010 IBM Corporation 8

Cross Channel Optimization

• Delight customers as they seamlessly traverse channels doing business when, where and how they want • Optimize resource allocation across channels while exploiting each channel’s strengths and cost basis

WebSphere Commerce Focus Areas

© 2010 IBM Corporation 9

Today‘s Shoppers Seamlessly Cross Channels During a Single Buying Process

Order Serve Market Sell

Demand Generation Browse Research Configure

& Select Transact Service & Support

© 2010 IBM Corporation 10

Online

Cross-Channel Optimization

Mobile Kiosk Phone Point of Sale In Store

Integrated Cross Channel

© 2010 IBM Corporation 11

WebSphere Commerce Focus Areas

 Innovate your business model with support for the widest range of business models and processes

 Delivers the scalability, performance, and flexibility to meet today and tomorrow’s rigorous demands

 Simplify and accelerate the development, delivery and management of integrated customer interaction solutions

Foundational Leadership

© 2010 IBM Corporation 12

Global Expansion

 Empower your teams without losing brand integrity & consistency

 Control costs of maintaining multiple presences across the globe

 Support the rules, regulations, policies & procedures where you do business

 Expand cost-effectively into international markets

 Conduct business in the appropriate languages, currencies & buying behaviors

© 2010 IBM Corporation 13

Customer Interaction Experience

Customer procurement / systems

Suppliers

Data

POS

Kiosk

Web

B2B sites Tele, mobile

Fulfillment

Suppliers

Retailers

Distributors

Resellers / Dealers Legacy systems

Back-end

B2B / Partners

© 2010 IBM Corporation 14

Commerce Reference Architecture

Search and Shopping Engine

Widgets

Extended

Community

Partner Relationship Management

Direct Brand Experience

Interaction Management

Configurable Business Processes

Infrastructure

Mobile Contact Center

Kiosks Web

POS

Email IBM Owns

IBM Integrates

Contracts & Relationships Globalization & Localization Personalization

Catalog & Content Precision Marketing Merchandising Assisted Interactions Order Management Extended Sites

Business User Tooling Developer Tooling Foundation

© 2010 IBM Corporation 15

Configurable Business Process

Catalog & Content Precision Marketing Merchandising Assisted Interactions Order Management Extended Sites

Configurable Business Processes

Segmentation Behavioral Targeting

Promotions Discounts Coupons

A/B Testing & Branching

Affiliate Marketing e-mail campaigns

Product Management Workspaces

Workflow Sales Catalogs Catalog Filters

Asset Management Pricing

Inventory Punchout

Order Capture ATP

Order Processing Order Approvals

Saved, Scheduled & Repeat orders

DOM Cross Channel Ordering

Sales Center Social Interaction

RFQ & Price Negotiation

Ratings and Reviews Auctions Analytics

Up-Sell

Cross-Sell Replacement

Accessory Bundles

Kits

© 2010 IBM Corporation 16

Highlight of Commerce Features

  Workspaces   Extended Sites   Store Preview   Attachments   E-Marketing / Content spots   E-mail template editor   Business accounts and contracts   Catalog Filters   Sales Catalogs   Price override limits   Distributed Order Management   AJAX Store Front   Buy online – Pick up in Store   Store Locator APIs   Commerce Management Center   Gift Center   Sales Center   Enhanced Clustering   Struts and Web Services

  Starter Store models

  Business policies

  Buyer and Seller collaboration

  Request For Quote (RFQ)

  Saved orders

  Additional Roles (Approvers, etc)

  Organisation Management

  Punch out catalog mode

  Cascading Promotions / e-Mails

  Precision Marketing

  Mobile Store front

  iWidgets

  Social Integration

© 2010 IBM Corporation 17

Capabilities

Interaction Management

Configurable Business Processes

Infrastructure

Contracts & Relationships   Roles & Member Mgt   Business Policies   Contracts & Entitlements

Globalization   Language Support   Regulations   Multi-national Sites

Personalization   Segmentation   Promotions   Targeting

Catalog & Content   Content Aggregation   e-Spots   Sales Catalogs   Product Info Mgmt

Precision Marketing   Promotions, Discounts, Coupons   A/B Testing   Affiliate Marketing   E-mail campaigns

Merchandising   Search\& Guided Search   Up-sell, cross-sell, bundles   Awards & Points   Gift Center   Auctions

Assisted Interactions   Sales Center   RFQ & Price Negotiation   Collaboration

Order Management   Order Capture   Order & Inv. Processing   Approval Workflow   Cross-Channel Order Mgmt   Flexible Pricing   Payments

Extended Sites   Multiple Sites

Business User Tooling   Management Center   Workflow & Workspaces

Developer Tooling

Foundation   WAS v7   DB2   Tivoli   Rational   Lotus

© 2010 IBM Corporation 18

Some WebSphere Commerce B2C Capabilities

Merchandising

Payments Customer Support

Enterprise Data Sources

Catalog

Data Warehouse

Business Manager

Customers

Order Management

Approval Capture Settlement

Live Chat Account Mgmt Order Mgmt

Analytics Reporting

Order Consolidation Fulfillment Shipping / Back Order / Returns Inventory

Business Rules Flexible Pricing Customer Segmentation Campaigns/Promotions Catalog Mgmt Tools

Discounts & Coupons Cross/Up-Sell Auctions Personalized Search & Assisted Selling e-mail campaign

Order Confirmation / Status

Assisted Selling Search Enhanced Buying Packages / Bundles Gift / Wish Lists

Pre & Post Sale Support

Integration

© 2010 IBM Corporation 19

Extended Demand Chains: Streamlining the Value Chain

Distributor, Wholesaler, Jobber

Reseller, Dealer Business Customer

Multi-tier B2B

Single Tier B2B

Manufacturer

Business Customer Reseller, Dealer

Retailer Consumer

B2B2C

Business Customer

Punch- out

© 2010 IBM Corporation 20

 Leverage Business User Tooling for Marketing, Promotions, Catalog Management and Merchandising

 Create, Manage and Deploy Personalized Marketing and Promotions Campaigns

Powerful Business User Tooling