OUGD301 - Kim SandfordBrief 3 - Photographer Branding

This brief changed half way through into branding of a photographer, (Anthony Hock) which included the logo, small amount of packaging and publications.

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OUGD301 - Kim SandfordBrief 3 - Photographer Branding

I have created the business cards as polariod pictures. I quite like this dea and each business can have a different picture on which is promoting his talent not just holding contact details, which a business card should do.

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OUGD301 - Kim SandfordBrief 3 - Photographer Branding

I created 3 seperate small books for the photographer for each section of his photography (weddings, portraits and documentary) this way when people get in touch with him about his photography this can be his mailout to them.

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OUGD301 - Kim SandfordBrief 3 - Photographer Branding

I created a very sleek simplistic design of the packaging of the smaller books as I wanted to keep the focus on the photographs and have the design enhance the photographs. I also created a section in the front of the package for the business card so that the customer will then find it easier to contact Anthony Hock.

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OUGD301 - Kim SandfordBrief 3 - Photographer Branding

The large publication - I designed this for the photographer to be able to take this with him to see customers and as a sort of portfolio for him. I created the publication with a high quality stock with a slight gloss effect at A4.

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OUGD301 - Kim SandfordBrief 3 - Photographer Branding

For the style of the book I kept it very neat and created my own sqaure grid to work by, with the theme of a third. Therefore with that theme it created a strong visual idenitity and layout throughout the book.

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