Pharmacy Daily Wednesday 20th July 2011 T 1300 799 220 W www.pharmacydaily.com.au page 1

Wednesday 20 July 2011

Today’s issue of PD TODAY’S mega issue of PharmacyDaily features three pages of news,plus a full page from API invitingpharmacies to boost their sales viaits Pharmacy Best Buys monthlypromotion, which will in Septemberoffer a major prize of a newcar (see p4). MEANWHILE PD would like tocongratulate Amanda Pippia ofLeeton Pharmacy in NSW who wasthe lucky winner of last Friday’sA’kin Day & Night Duo competition. For more chances to win, seepage 2 of today’s issue.

Astellas big-wigs celebrate Australian launch

THE launch of the Australianbranch of the second largestJapanese pharmaceutical companyin the world, Astellas (PD 14 July),was held at the NSW Art Gallerylast week, attended by thecompany’s biggest players, as wellas senior Australian politicians. Based in North Ryde the AussieAstellas wing is set to bring localemployment, as well as investmentinto local research anddevelopment, the end result ofwhich will be future introductions

of important new medications forlocal patients. Pictured above at last week’slaunch is (from left) Shin-ichiroKatayanagi, Senior Vice President,Asia International; YoshihikoHatanaka, Global CEO; SenatorNick Sherry, Minister for SmallBusiness, the Minister Assisting onDeregulation and Public SectorSuperannuation, and the MinisterAssisting the Minister for Tourism;and Masaaki Usui, ManagingDirector Astellas Pharma Australia.

Guild supports moratorium NO NEW pharmacy schoolsshould be established in Australia,according to the Pharmacy Guild ofAustralia. The Guild’s comments come insupport of the Dean of the MonashUniversity’s Faculty of Pharmacy,Professor William Charman (PDyesterday), who said the growingnumber of pharmacy schools wasnot only a concern, but unsustainable.

“It is time for a moratorium onany new schools – given that thenumber of schools has tripled since1997,” a Guild statement said. The Guild also said that there wasan urgent need for accurate data onthe pharmacist workforce, in orderto let universities know how manygraduates the industry will supportonce students graduate. Specifics of the data would needto include where students comefrom, where they graduate, wherethey ultimately work, the hourspharmacists are under-employed orover-employed, the types ofworkplaces, and how many areleaving the profession. “This is the kind of informationwhich can inform nationalpharmacy workforce policydecisions,” said the NationalPresident of the Guild, Kos Sclavos. “We know there are some partsof Australia where there areshortages, and others where thereare surpluses. “Now that we have a nationalPharmacy Board, such data collectionis achievable, and in the pipeline.” The information that is collected,according to the Guild, may push amoratorium further into cappingnumbers of pharmacy studentsentering existing Australianpharmacy schools. “Pharmacists rely on the privatesector for jobs more than any otherprofession,” the Guild said. “This has proven increasinglydifficult with the rapid proliferationand expansion of pharmacy schoolsin the past ten years,” it added.

New Local body THE Australian General PracticeNetwork (AGPN) has been enlistedto establish a new national body tosupport and coordinate thenetwork of Medicare Locals. As the new Medicare Local nationalbody the AGPN will provide nationalleadership and will promote closecommunication and collaborationacross the Medicare Local networkand with other parts of the healthcare sector and consumers.

Compounding covered THIS year’s PAC11 will include aspecial presentation by JennyGoam which looks into theemergence of compounding as aspecialisation by communitypharmacists, and how this differsfrom traditional practice. The regulation of pharmacycompounding and development ofguidelines for professional practicewill also be canvassed. See www.pac11.com.au.

New flu warning THE main flu season will occurthrough winter and into earlyspring despite an unusually highnumber of flu cases (four to fivetimes the usual level) diagnosedthis summer and autumn,according to the Influenza Specialist Group. The ISG is urging Aussies to get aflu vaccination now, to avoid the fluin coming weeks.

Discover the power of OPI retail! Nicole by OPI now available in Pharmacy.Become a Stockist: 1800 358 999. Try It On - www.nicolebyopi.com ©2011 OPI Products Inc.

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Wednesday 20 July 2011

Pharmacy Daily Wednesday 20th July 2011 T 1300 799 220 W www.pharmacydaily.com.au page 2

First 5th agreement R&D project THE integration of communitypharmacists into the primary healthcare setting will be the focus of thefirst Research and Developmentproject awarded under the FIfthCommunity Pharmacy Agreement. PricewaterhouseCoopers, incollaboration with the AustralianGeneral Practice Network and theUniversity of Technology Sydney,has been awarded the RFT2010/11-05 Professional Integration projectwhich will see researchers identifya “best practice model” forprofessional integration. Gaining a slice of the $10.6m 5CPAR&D funding pie, the end result ofthe project will be recommendationsand implementation requirementsfor a best practice professional

Goodbye to diarrhoea A NEW report published in theScandinavian Journal ofGastroenterology has found thathyperimmune bovine colostrumpowder can significantly reducethe risk of diarrhoea caused by theenterotoxigenic Escherichia coli(ETEC) strain of bacteria. The most common cause oftravellers diarrhoea, ETEC was foundby researchers to be neutralised inthe body before the onset ofsymptoms by antibodies in an oralformulation of hyperimmunebovine colostrum powder. The oral formulation , takenimmediately prior to meals, worksby binding to the bacteria,inhibiting their ability to attach tothe intestinal wall. The clinical trials show thatpeople who take a suitableformulation may be up to 90%more likely to be protected againstdiarrhoea due to ETEC. The publication is being hailed bythe creators of Travelan (PD 29Jun), which contains milk proteinsderived from the colostrum ofAustralian dairy cattle.

Healthy App guidelines THE US Food and DrugAdministration is in the process ofdrawing up guidelines for thepossible regulation and oversight ofsmartphone medical Apps. The review is timely given theFDAs estimation that by 2015 morethan 500 million smartphone usersacross the globe will have at leastone health care application. According to the FDA, itsoversight will look at a specificgroup of apps which “present thegreatest risk to patients when theydon’t work as intended” includingapps that are used as an accessoryto medical devices alreadyregulated by the FDA and appsthat transform a mobilecommunications device into aregulated medical device.

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integration model, as well asdefined roles or interventions thatpharmacists could engage in. “Community pharmacists are anunderutilised resource in theAustralian primary health caresystem,” said Pharmacy GuildNational President Kos Sclavos. “We have the knowledge, skillsand – most importantly – thecapacity to help deliver betterhealth outcomes for patients, aswell as significant health budgetsavings to the Government. “The PricewaterhouseCoopersproject will hopefully identify thebest ways for pharmacists to beused more effectively in theprimary health care setting for thebenefit of all Australians,” he said.

TGA transparency report THIS morning the governmentapproved the release of the reportinto the Review to improve thetransparency of the TherapeuticGoods Administration. The review, which was launchedlast Nov, aims to “improve publicknowledge of regulatory decisionmaking and enhance publicunderstanding of the benefits andrisks of therapeutic goods”. Although the Panel said that theTGA had done much in recent yearsto increase knowledge of its role,“it was also apparent that theexpectations of the public arenotbeing met and there is morethat the TGA can do”. The report includes a range ofrecommendations, including the

establishment of an AustralianTherapeutic Goods AdvisoryCouncil “to enable more effectivestakeholder input into futuredirections and programimplementation”. It also suggests the definition andadoption of consultation principles,the creation of a “comprehensivecommunication strategy” via adedicated in-house team, and thatthe TGA work transparently withother key providers of informationto enhance the informationavailable to the public consistentwith the principles of the qualityuse of medicines. Another key recommendation isthe implementation of mechanisms“to educate and inform the publicthat listed medicines are notevaluated for effectiveness by theTGA prior to market”. The report also urges improvedaccess and quality of informationon the processes for regulation oftherapeutic goods advertising,including the complaints process. To view the report CLICK HERE.

EDITORS Bruce Piper and Amanda Collins EMAIL info@pharmacydaily.com.au ADVERTISING Lisa Maroun EMAIL advertising@pharmacydaily.com.au page 3

Wednesday 20 July 2011

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A CASE for some first aid training? In what could be an attempt fora 2011 Darwin Award, Ukranianzoo owner Aleksandr Pylyshenkohas moved into his lions’ den. Taking to his new home like acat to a couch, Pylyshenko hassaid that during his stay he willsleep on the wooden floor withthe pride, be fed his foodthrough the bars alongside hislions, and perhaps in his mostunwise move will be present forthe birth of one of his lionesses’new baby cubs. “I plan to see the cubs beingborn and spend some time withthem but then I will move out,”he said. To capture his lion-like retreat,Pylyshenko has planted fourwebcams in the cage and isbroadcasting his bizarre “realityshow” live on the internet. As for his motivation, the stuntis aimed at raising funds for thezoo, with Pylyshenko, an aspiringartist, telling media that he willpaint whilst in the cage, and sellhis works to help pay the bills.

Say goodbye to germsDettol’s new No-Touch Healthy Hand Watch System automatically senseshands placed underneath it and dispenses hand wash accordingly. The HealthyTouch system helps to stop the spread of germs because users do not have totouch or press any buttons or pumps on the dispenser in order to wash theirhands. The System comes with a stainless look dispenser, aloe vera and vitaminE hand-wash refill and four AA batteries so it can be used immediately. Handwash refills are also available in the following fragrances: Grapefruit Essence,Green Tea and Ginger, Cucumber Splash and Classic.

RRP: $19.99Stockist: 1800 022 046

Be fresh and gentle when travell ingFrom next month onwards Wet Ones will sport a brand new look, as well as two new sizedhand and face wipe travel packs, Be Fresh and Be Gentle. The new travel packs eachfeature 15 anti-bacterial wipes, with Be Fresh designed for freshening up busy people onthe go, whilst Be Gentle is created to cleanse delicate skin types (and is the only anti-bacterial sensitive wipe on the market that is also fragrance free). In terms of its overallnew look from August all Wet Ones wipes will be made from Spunlace fabric, whichaccording to the company, is a softer and more durable wipe. In addition all wipes willhave anti-bacterial properties to kill 99.9% of bacteria, but will be alcohol and parabenfree. Products in Wet Ones Be Fresh range will also carry an improved fragrance.

RRP: $1.99 (Wet Ones Be Fresh and Be Gentle travel packs)Stockist: 1800 810 310

Shhhhhh...I have a secret in my shoeHigh heel wearers breathe a sigh of sweet relief, there is help at hand, in the form ofHollywood Feet’s Secret Gel Heel Cushions. Made to stick to the heel area of high heelsthe inserts are clear and discreet and work to protect heels from discomfort and blisterscaused by shoes that slip and rub. The addition of a light lavender fragrance also helps tocalm aching heels, whilst providing a pleasant but subtle aroma.

RRP: $9.95 (2 pairs in a pack)Stockist: 1800 268 803

Older Aussies get back their bounceBerocca Focus 50+ is a targeted multivitamin formulation forpeople aged over 50. What’s more, mature Aussies are the first togain access to the new product, which claims to improveconcentration, physical endurance and reduce fatigue. Keyvitamins and minerals in each tablet include thiamine nitrate15mg (Vit B1), riboflavine 15mg (Vit B2), nicotinamide 50mg (VitB3), pantothenic acid 23mg (Vit B5 as calcium pantothenate),pyridoxine hydrochloride 10mg (Vit B6), cyanocobalamin 10µg (Vit B12), ascorbic aci500mg (VitC), biotin 150µg (Vit H), folic acid 400µg, calcium 100mg (as calcium carbonate and calciumpantothenate), magnesium 100mg (as magnesium carbonate-heavy and magnesium oxidelight), zinc 10mg (as zinc citrate trihydrate) and panax ginseng 250mg (ginseng). Berocca Focus50+ comes as a film coated tablet, as well as in Berocca’s traditional effervescent tablet.

RRP: $16.49 (effervescent 30 pack), $12.99 (film coated 30 pack), $37.49 (film coated 100 pack)Stockist: Call your wholesaler

“SEXY drinks” may not be so goodfor your health, according to awarning from Food StandardsAustralia New Zealand. An update issued by theauthority yesterday alerts usersabout the tasty drinks named“Sexpresso” and “Rock Hard”which after testing have beenfound to compounds similar toViagra. Sildenafil has not been listed asan ingredient for either drink,which are marketed online as“Male Virility Coffee”. Consumers are being advised tostop taking the drinksimmediately and speak to adoctor if they are experiencing(unwanted) side effects.

Drive your sales...

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WIN a new car in SeptemberThere has never been a better time to join in on the huge success of Pharmacy Best Buys. The September major prize is the multi award winning Volkswagen Polo 77TSI valued at $24,300 with 5 state consolation prizes of Tom Tom GPS units (valued at $447 each). Attract new customers to your pharmacy and encourage your existing customers to spend more!

Don’t miss out. With printing and distribution of just $130* per 1000 catalogues, Pharmacy Best Buys is the best value program in the market today, that’s only 13 cents per catalogue.

This is the retail boost that will help drive sales and improve profi ts for your business. Sign up today and take advantage of our NEW CAR giveaway!

NSW/ACT: Kay Rice P (02) 8844 2830QLD: Kim Munro P (07) 3816 8601VIC/TAS: Marcia Ingham P (03) 9904 0609SA /NT: Shoana Bannister P (08) 8260 9400WA: Laura Di Pietro P (08) 9350 0000

To fi nd out more, free of any obligation; please contact your API Business Development Manager or API in your state.

Now is the time to boost your sales with the proven pharmacy retail promotion that delivers more than any other program.Pharmacy Best Buys is API’s proven, low cost, easy to manage monthly promotion with over 500 pharmacies already benefi ting from:

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Authorised under permit numbers: NSW permit no. LTPS/11/06113, VIC permit no. 11/1378, ACT permit no. 11/02776.1*Price is ex GST.

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Image for illustration purposes only.Prize will be a Polo 77TSI Comfortline Manual

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