Wednesday Worxshop

Managing the tasks

of your personal assistant.

312%Real Estate Associates with Personal Assistants OUT EARN other Associate 3/1

Yeah but… I can not afford a personal assistant

• I barely earn enough to support myself and my family• I need to make more money…not spend more money• Where would I find someone that would work for me on my budget• I don’t even need a personal assistant• I would not have anything for the assistant to do• I would rather be a personal assistant than hire one

This is the 312% paradigm shift

a fundamental change in approach or perceptions

Choices For You TODAY!!!

Legal Update

• What can my assistant DO!!!– Call prospects and take surveys– Open doors and allow people in– Read printouts or hand out printed material

• What can my assistant NOT DO!!!– Pretend they are a Realtor– Interpret information

How do I manage others???

• Preset Tasks• Checklists• Clear Concise Direction• Predetermined Objectives and Benchmarks• Evaluation and Accountability• Perks and Recognition for jobs done well• Black and White direction instead of GREY

Consider this opportunity

Pull 50 properties off the MLS or REDC Auction.comCall a niece or nephewCall your retired aunt, uncle, cousin, friendCall your Mom or DadCall a teenager from the family or neighborhoodSit down and explain the opportunity to TRY SOMETHINGSit down and post 3 Craigs list ads with themOr show them your postyourlistings.com accountMake an offer to TRY SOMETHING for one weekSet aside $35-50 cash for the one week trialSet a meeting for one week later to evaluate

Post Cards and Doorhanger Printing 2001-2007

SYSTEMS WIN EVERY TIME!!

A system for the LISTING

APPOINTMENT

Is a bulletproof LISTING APPOINTMENT a

transferable skill???

Top Ten to do List For Rookie Realtors

What if you had to manage a personal assistant for 40 hours?

40 hours every week over and over and overWhat could he/she do?How could you get the most and best out of him/her?

Would it make you money or cost you money?

Are they paid to stand around and wait for something to do

Lets think Richard Simmons DEAL-A-MEAL

What is the one delegated task… that had the greatest impact on income?

At a certain point in your career.

You have the opportunity to realize.

The word relationship

is the most important word in Real Estate.

Then you build systems that build your relationships.

POST CLOSING DRILLTo be competed prior to commission check request1.On the day of the closing we recommend a simple thank you gift. Exit concierge services have made it possible for you to surprise your satisfied clients with Champagne, glasses, Thank You card and Two professional housecleaning personnel on their closing date for $25 (your cost). This gift without Team Title is $50 your cost. You may consider any number of closing gifts throughout the office. Gift baskets are displayed throughout the office. You need to do something memorable. Many Realtors personalize a brass doorknocker with the family name. Ordered: 5 days prior to closing Delivered: At closing2.Prior to you submitting your check request usually at the closing table, you must review the entire file and ensure all FREC or RESPA required documentation is in your file. Also it is required that you have copies of inspection reports in your file for E&O claims. If you do not know what documents are required see the floor sheet, contract information and escrow sheet in the forms drawer.3.Again before you submit your check request and after your file is FREC & RESPA compliant, you will want to hold yourself accountable to obtaining your clients forwarding address. You will be well served to obtain all of the information prior to leaving the closing table. (HINT: if you have good rapport with the co op client we recommend you add them to your database as well.4.First enter your clients forwarding contact information into your EXCEL or other contact management database. IT IS REALLY EASY. Do not avoid this simple learning curve any longer. Make sure all of your past clients are available at the push of one button. Mailing labels need to be printable in a minutes notice. MAIL MERGING and Preprinted envelopes will project the image you need to be competitive in residential real estate.5.BEFORE you submit your check request! Handwrite a thank you card short but sweet! Mail on the closing date!6.Before you submit your check request! Hand address or preprint an envelope for your customer satisfaction survey and lick it stamp it stuff at and set aside for mailing within 5 days.7.Before you submit your check request! Hand address or preprint an envelope for your Homestead reminder letter. MAIL MERGE it, lick it, stamp it, stuff it and set it aside for mailing within 45 days after closing.8.Before you submit your check request! Hand address or preprint an envelope for your holiday greeting card. Sign it, lick it, stuff it put it in a box for December 1 mailing on December 1 stamp it and mail it with all of your others that you accumulated in a safe place throughout your year.9.Before you submit your check request! Hand address or preprint an envelope for your Tax Ramifications reminder. Mail Merge it. Lick it, stuff it with a copy of your card and their closing statement. Set it aside in a safe place for mailing and stamping January 10 the following year. On Jan 10 deliver all of your post closing drill Tax Ramification reminders to the post office.10.Every month you should include your consumers in a postcard or letter campaign. If you are lazy or broke and wish to cut back on your commitment mail a minimum of 6 X per year. If you can’t commit to that you need to go get another job, that provides more structure and accountability because you may have a hard time making it in the real estate business.11.There are automated solutions for past customer follow up that you can explore on magicalcommunications.com OR postcardmania.com OR directmailsolutions.com… you will be shocked at the value and opportunities for automated direct mail solutions if you browse the internet keyword DIRECT MAIL12.We recommend that you telephone or visit your past client no less than 2 X per year forever to solidify your place in their consciousness.

From that point forward relationship building systems will be the focus of your delegation.

ConciergeSocial Networking Hub

EBOLGeographic Farm

Expired Listing Letter or Newsletter

Build systems that build your relationships.

10 Expired Newsletters5 Days per week

Average 200 per month

2400 per year

Cost about $2500 year

7 Closings Per year

Average GCI $5500

$38,500 GCI

“Fortunes are NOT made in the boom times….

That is merely the collection period. Fortunes are made in depressions or lean times when the wise man overhauls his mind, his methods, his resources, and gets in training for the race to come.”

George Wood Bacon

Do not under estimate the impact that task management can have on your future.