week 1 local business acquisition
DESCRIPTION
TRANSCRIPT
PRESENTS
LOCAL BUSINESS ACQUISITION
FINDING THE CLIENT“Getting Past the Gate Keeper”
A. Salespeople are a disturbance to merchants & business owners
When YOU have a SOLUTION to their problem you can create pleasure where there is pain.
Your product provides what they want and need and YOU have made it AFFORDABLE
B. YOU must get to the decision maker by providing VALUE and URGENCY
C. Multiple Streams of Acquisition1. Email2. Letter3. Brochure4. Networking Groups
Networking Groups
1. Most Decision makers can be found in Networking Groups and Organizations
2. Expo & Shows
3. Craigslist
4. LinkedIn
PROSPECTING
1. Choose your niche- who is the best Avatar for your product who
has the want, the need and affordability
2. Googlea. Google your niche (Italian Restaurant Cherry Hillb. 1st page – All of 2nd page – IS FOR YOU
3. Choose ONE go to their websitea. Go into their contact box – CONTACT THEMb. Collect their Emailc. Collect their Phone #d. Look at their home page – What are they
soliciting for?- what problems can you solve?- what Features can you Bring out The
Benefits?e. What can your product do to help them achieve
their goals?- Look at their Services
f. Collect 10 Businesses to solicit a day
1. Email Campaign
1. Write EmailsA. Headline - Subject Line
- Most Important - You want prospects to Open
your email- Be Curious- Be Magnetic- Show Benefit
B. Body Headline- Be Specific to the Main Benefit
C. Body - Be Real/Be Personal/Show Product1. contests2. video3. examples4. testimonials5. ask questions
D. Links to Landing Page with Opt in Box
2. Auto Responders
1. Create auto responder emails that create curiositya. Show Benefitsb. Ask Questions
2. Send to linksa. Contact Formsb. Applicationsc. Purchase Shopping Cart
“Ask Questions that only the Decision Maker can Answer”
QUICK PITCH
STRAIGHT & TO THE POINT
I have already researched your website and I have been trying to contact you because we are offering you a FREE package containing everything you need to know about MOBILE APPS for Local Business, that INCREASES LEAD FLOW – WHILE REDUCING YOUR ADVERTISING BUDGET.
We are offering you a FREE 30 day trial on one of our Mobile Marketing Campaigns to show you the power of Mobile Marketing and how it can help you bring in the results your looking for. Consumers have gone mobile and business owners must follow.
SOUND FAIR? A 30 DAY FREE TRIAL!!!!
So when can I stop by? I will need about 20 minutes of your time. Is today at 1:00 ok? Or is Wednesday at 9:00 AM better for you?
OR
You will invite them to a Webinar or a GOTOMEETING Presentation.
If you use the webinar approach you must send follow-up emails and text messages to remind the prospect to attend the online meeting.
You must also acquire the client's email & cell phone to register them for the online webinar or meeting.
Send a confirmation Email immediately after the initial call. Tell them to book the date on their calander
1. Offer a Bonus, a coupon or an offer that if they sign today they will get this - URGENCY
2. Also let them know that the Consumer has chosen to shop MOBILE - and you are the MOBILE EXPERT and will always be keeping your prospects up to date and In tuned with the fast pace changes, mobile tools, Techniques & strategies. You pride yourself in keeping your clients in touch with being FIRST TO MARKET with New Century 21 Marketing Techniques
WHAT TO EXPECT1. Local Businesses want instant results.
2. It's easier to sell a client on something new & exciting/cutting edge, what is working today. Keeping up with society. You are here to do that for them. THEY CAN FOCUS ON THEIR BUSINESS.
3. Be the solution. Be the person they are looking for.Take the confusion & stress off their back. Provide them with results. Wow their customers. Educate & train them and their employees on your products, always keep them FIRST to MARKET.
WHAT YOU WILL LEARN1. Understanding the local landscape2. Getting results instantly3. How to get your clients to start right away and continue to pay you month after month.4. How to help your clients to stay engaged and retain their customer base and build their lists, both cell phones and emails5. Managing clients expectations UNDER PROMISE & OVER DELIVER6. Manage YOUR Business First
YOUR COMMITMENT
1. Stay involved – make a commitment – Set a GOAL to be on every training webinar2. Go to your membership site - watch the videos, study & learn3. Work with each other – ask questions, get advice & give advice.4. Speed on Implementation - Take action when you learn something – Implement it Immediately...TRY IT, DO IT.. YOU WILL BE SURPRISED WITH THE RESULTS
START NOW!!!
WHAT WE ARE TRYING TO ACCOMPLISH IN THIS COURSE
1. A way to get you instant results – and build your Business
2. Ways to do this business simply & easily3. Paid advertising and FREE advertising4. The beginning – Building your foundation first5. Building on top of your foundation, acquiring
Referrals, selling additional monthly paid residual Income products to your client base that we are going to build. Building your team under you. People make you money.
BUILD YOUR TEAM!
END RESULT
YOUR OWN LUCRATIVE BUSINESS
LIVING YOUR LIFE THE WAY YOU WANT TO.HAVING MORE QUALITY TIME TO SPEND WITH THOSE YOU LOVE
BECOME AN EXPERT IN THE FASTEST GROWING, GREATEST OPPORTUNITY OF OUR LIFETIME... MOBILE MARKETING
HELPING PEOPLE SUCCEED IN OUR FASTPACED SOCIETY – FINANCIALLY
HELPING BUSINESS OWNERS STAY ON TOP OF THE FAST PACED WORLD OF TECHNOLOGY THAT WE LIVE IN TODAY
AN EDUCATION, CONFIDENCE, FINANCIAL FREEDOM, KNOWLEDGE, POWER, JOY OF HELPING PEOPLE - SUCCESS
YOU WILL LEARNMobile MarketingApps, Mobile Friendly Websites, Mobile Ads, Mobile Text Message Campaigns
Google, Google Adwords, Google Local, Facebook, Yahoo, Bing
Keyword Research, Keyword Estimators, Using Client's Websites
Helping your clients make more money with lead generation, budgeting, upsells & marketing campaigns
OUTSOURCING
Best Outsourcing CompaniesCost of OutsourcingManaging your Outsource Companies and Virtual Assistants
WHY CUSTOMERS BUY?
CLOSING THE SALE
GETTING CLIENTS
1. Leads: Ground/Internet/Mobile2. Building Lists3. Following Up4. Acquiring Referrals
MANAGING YOUR BUSINESS 1. SCHEDULING 5. INTERNET MARKETING 2. CONTACTS 6. GROUND MARKETING 3. WORK FLOW 7. TIME MANAGEMENT 4. SOCIAL MEDIA
PROMOTIONS
1. SALES MATERIALS
2. OFFERS
NEXT WEEK: UNDERSTANDING LOCAL LANDSCAPE