week 10 the rise of the rest-google +, tumblr
TRANSCRIPT
Week 10 The Rise of the Rest ndashGoogle + and Tumblr
Google+
Why Google+
What is Google+
How is Google+ like facebook
hellipor not like Facebook
Whatrsquos in it for you as journalists
According to Google
fileUsersguillaumegiustinianiDownloadsgoogleplus-121210104924-phpapp01pdf
Google+ for journalists
bull You can link your Google+ account to get a photo byline for stories you have writtenwhen they appear in search results
bull This means that anyone who sees your story on the Google News start page will also have the chance to immediately connect to you
Why is this useful
Google+ for journos
bull itrsquos not a social network
bull you share via circles of interest or relationships
bull Arguably circles are more natural way to organize networks they mimic real life networks better
bull you can post content to whole circles like an email group
bull it allows you to curate sources not unlike Twitter but with the convenience of laquo cultivating raquo a whole group of sources
Google+ differencesconveniences
bull chances are yoursquore already using another Google service (Google docs Gmail Picasa YouTube so it all integrates better
bull its got its own browser Chrome which makes search much better
bull no friend request simply add or remove when you want
bull therersquos a Communities feature for discussions Public or private Allows for conversation and knowledge sharing Posts can be grouped by topic This is a way to invite commentary
How is this different from Twitter of Facebook
But most of all on Google+ therersquoshellipGoogle Hangout
bull Probably the most interesting feature for journalists
bull A video chat with up to 10 people
bull With the On Air option of broadcasting the conversation on Google+ and YouTube
bull You can share documents during the chat via Google Docs
Why is this useful for journalists
Google Hangouts for journos
Engagement crowd-sourcing sharing and collaboration
Invite your readers to a hangout about a certain topic get their instant feedback and engagement
Media organizations might start a regular editors hangout where they can connect with the community
They are also being used for interviews
Hangouts also have huge potential for collaboration as you can run applications within Hangouts
For example members of Hangouts can all view a YouTube video or access a Google Doc
Timersquos Google Hangout
Time has 1 Million followers on Google+
Timersquos Google Hang out
bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo
bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout
The NYTrsquos Google hangouts
The NYTrsquos Google Hangout
bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five
bull They also produce Google Hangout for othersections Room for Debate Op-Docs
Why are these sectionsfeatures candidates
Al Jazeerarsquos The Stream
laquo a social media community with a daily TV show raquo
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Google+
Why Google+
What is Google+
How is Google+ like facebook
hellipor not like Facebook
Whatrsquos in it for you as journalists
According to Google
fileUsersguillaumegiustinianiDownloadsgoogleplus-121210104924-phpapp01pdf
Google+ for journalists
bull You can link your Google+ account to get a photo byline for stories you have writtenwhen they appear in search results
bull This means that anyone who sees your story on the Google News start page will also have the chance to immediately connect to you
Why is this useful
Google+ for journos
bull itrsquos not a social network
bull you share via circles of interest or relationships
bull Arguably circles are more natural way to organize networks they mimic real life networks better
bull you can post content to whole circles like an email group
bull it allows you to curate sources not unlike Twitter but with the convenience of laquo cultivating raquo a whole group of sources
Google+ differencesconveniences
bull chances are yoursquore already using another Google service (Google docs Gmail Picasa YouTube so it all integrates better
bull its got its own browser Chrome which makes search much better
bull no friend request simply add or remove when you want
bull therersquos a Communities feature for discussions Public or private Allows for conversation and knowledge sharing Posts can be grouped by topic This is a way to invite commentary
How is this different from Twitter of Facebook
But most of all on Google+ therersquoshellipGoogle Hangout
bull Probably the most interesting feature for journalists
bull A video chat with up to 10 people
bull With the On Air option of broadcasting the conversation on Google+ and YouTube
bull You can share documents during the chat via Google Docs
Why is this useful for journalists
Google Hangouts for journos
Engagement crowd-sourcing sharing and collaboration
Invite your readers to a hangout about a certain topic get their instant feedback and engagement
Media organizations might start a regular editors hangout where they can connect with the community
They are also being used for interviews
Hangouts also have huge potential for collaboration as you can run applications within Hangouts
For example members of Hangouts can all view a YouTube video or access a Google Doc
Timersquos Google Hangout
Time has 1 Million followers on Google+
Timersquos Google Hang out
bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo
bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout
The NYTrsquos Google hangouts
The NYTrsquos Google Hangout
bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five
bull They also produce Google Hangout for othersections Room for Debate Op-Docs
Why are these sectionsfeatures candidates
Al Jazeerarsquos The Stream
laquo a social media community with a daily TV show raquo
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Whatrsquos in it for you as journalists
According to Google
fileUsersguillaumegiustinianiDownloadsgoogleplus-121210104924-phpapp01pdf
Google+ for journalists
bull You can link your Google+ account to get a photo byline for stories you have writtenwhen they appear in search results
bull This means that anyone who sees your story on the Google News start page will also have the chance to immediately connect to you
Why is this useful
Google+ for journos
bull itrsquos not a social network
bull you share via circles of interest or relationships
bull Arguably circles are more natural way to organize networks they mimic real life networks better
bull you can post content to whole circles like an email group
bull it allows you to curate sources not unlike Twitter but with the convenience of laquo cultivating raquo a whole group of sources
Google+ differencesconveniences
bull chances are yoursquore already using another Google service (Google docs Gmail Picasa YouTube so it all integrates better
bull its got its own browser Chrome which makes search much better
bull no friend request simply add or remove when you want
bull therersquos a Communities feature for discussions Public or private Allows for conversation and knowledge sharing Posts can be grouped by topic This is a way to invite commentary
How is this different from Twitter of Facebook
But most of all on Google+ therersquoshellipGoogle Hangout
bull Probably the most interesting feature for journalists
bull A video chat with up to 10 people
bull With the On Air option of broadcasting the conversation on Google+ and YouTube
bull You can share documents during the chat via Google Docs
Why is this useful for journalists
Google Hangouts for journos
Engagement crowd-sourcing sharing and collaboration
Invite your readers to a hangout about a certain topic get their instant feedback and engagement
Media organizations might start a regular editors hangout where they can connect with the community
They are also being used for interviews
Hangouts also have huge potential for collaboration as you can run applications within Hangouts
For example members of Hangouts can all view a YouTube video or access a Google Doc
Timersquos Google Hangout
Time has 1 Million followers on Google+
Timersquos Google Hang out
bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo
bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout
The NYTrsquos Google hangouts
The NYTrsquos Google Hangout
bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five
bull They also produce Google Hangout for othersections Room for Debate Op-Docs
Why are these sectionsfeatures candidates
Al Jazeerarsquos The Stream
laquo a social media community with a daily TV show raquo
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Google+ for journalists
bull You can link your Google+ account to get a photo byline for stories you have writtenwhen they appear in search results
bull This means that anyone who sees your story on the Google News start page will also have the chance to immediately connect to you
Why is this useful
Google+ for journos
bull itrsquos not a social network
bull you share via circles of interest or relationships
bull Arguably circles are more natural way to organize networks they mimic real life networks better
bull you can post content to whole circles like an email group
bull it allows you to curate sources not unlike Twitter but with the convenience of laquo cultivating raquo a whole group of sources
Google+ differencesconveniences
bull chances are yoursquore already using another Google service (Google docs Gmail Picasa YouTube so it all integrates better
bull its got its own browser Chrome which makes search much better
bull no friend request simply add or remove when you want
bull therersquos a Communities feature for discussions Public or private Allows for conversation and knowledge sharing Posts can be grouped by topic This is a way to invite commentary
How is this different from Twitter of Facebook
But most of all on Google+ therersquoshellipGoogle Hangout
bull Probably the most interesting feature for journalists
bull A video chat with up to 10 people
bull With the On Air option of broadcasting the conversation on Google+ and YouTube
bull You can share documents during the chat via Google Docs
Why is this useful for journalists
Google Hangouts for journos
Engagement crowd-sourcing sharing and collaboration
Invite your readers to a hangout about a certain topic get their instant feedback and engagement
Media organizations might start a regular editors hangout where they can connect with the community
They are also being used for interviews
Hangouts also have huge potential for collaboration as you can run applications within Hangouts
For example members of Hangouts can all view a YouTube video or access a Google Doc
Timersquos Google Hangout
Time has 1 Million followers on Google+
Timersquos Google Hang out
bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo
bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout
The NYTrsquos Google hangouts
The NYTrsquos Google Hangout
bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five
bull They also produce Google Hangout for othersections Room for Debate Op-Docs
Why are these sectionsfeatures candidates
Al Jazeerarsquos The Stream
laquo a social media community with a daily TV show raquo
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Google+ for journos
bull itrsquos not a social network
bull you share via circles of interest or relationships
bull Arguably circles are more natural way to organize networks they mimic real life networks better
bull you can post content to whole circles like an email group
bull it allows you to curate sources not unlike Twitter but with the convenience of laquo cultivating raquo a whole group of sources
Google+ differencesconveniences
bull chances are yoursquore already using another Google service (Google docs Gmail Picasa YouTube so it all integrates better
bull its got its own browser Chrome which makes search much better
bull no friend request simply add or remove when you want
bull therersquos a Communities feature for discussions Public or private Allows for conversation and knowledge sharing Posts can be grouped by topic This is a way to invite commentary
How is this different from Twitter of Facebook
But most of all on Google+ therersquoshellipGoogle Hangout
bull Probably the most interesting feature for journalists
bull A video chat with up to 10 people
bull With the On Air option of broadcasting the conversation on Google+ and YouTube
bull You can share documents during the chat via Google Docs
Why is this useful for journalists
Google Hangouts for journos
Engagement crowd-sourcing sharing and collaboration
Invite your readers to a hangout about a certain topic get their instant feedback and engagement
Media organizations might start a regular editors hangout where they can connect with the community
They are also being used for interviews
Hangouts also have huge potential for collaboration as you can run applications within Hangouts
For example members of Hangouts can all view a YouTube video or access a Google Doc
Timersquos Google Hangout
Time has 1 Million followers on Google+
Timersquos Google Hang out
bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo
bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout
The NYTrsquos Google hangouts
The NYTrsquos Google Hangout
bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five
bull They also produce Google Hangout for othersections Room for Debate Op-Docs
Why are these sectionsfeatures candidates
Al Jazeerarsquos The Stream
laquo a social media community with a daily TV show raquo
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Google+ differencesconveniences
bull chances are yoursquore already using another Google service (Google docs Gmail Picasa YouTube so it all integrates better
bull its got its own browser Chrome which makes search much better
bull no friend request simply add or remove when you want
bull therersquos a Communities feature for discussions Public or private Allows for conversation and knowledge sharing Posts can be grouped by topic This is a way to invite commentary
How is this different from Twitter of Facebook
But most of all on Google+ therersquoshellipGoogle Hangout
bull Probably the most interesting feature for journalists
bull A video chat with up to 10 people
bull With the On Air option of broadcasting the conversation on Google+ and YouTube
bull You can share documents during the chat via Google Docs
Why is this useful for journalists
Google Hangouts for journos
Engagement crowd-sourcing sharing and collaboration
Invite your readers to a hangout about a certain topic get their instant feedback and engagement
Media organizations might start a regular editors hangout where they can connect with the community
They are also being used for interviews
Hangouts also have huge potential for collaboration as you can run applications within Hangouts
For example members of Hangouts can all view a YouTube video or access a Google Doc
Timersquos Google Hangout
Time has 1 Million followers on Google+
Timersquos Google Hang out
bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo
bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout
The NYTrsquos Google hangouts
The NYTrsquos Google Hangout
bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five
bull They also produce Google Hangout for othersections Room for Debate Op-Docs
Why are these sectionsfeatures candidates
Al Jazeerarsquos The Stream
laquo a social media community with a daily TV show raquo
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
But most of all on Google+ therersquoshellipGoogle Hangout
bull Probably the most interesting feature for journalists
bull A video chat with up to 10 people
bull With the On Air option of broadcasting the conversation on Google+ and YouTube
bull You can share documents during the chat via Google Docs
Why is this useful for journalists
Google Hangouts for journos
Engagement crowd-sourcing sharing and collaboration
Invite your readers to a hangout about a certain topic get their instant feedback and engagement
Media organizations might start a regular editors hangout where they can connect with the community
They are also being used for interviews
Hangouts also have huge potential for collaboration as you can run applications within Hangouts
For example members of Hangouts can all view a YouTube video or access a Google Doc
Timersquos Google Hangout
Time has 1 Million followers on Google+
Timersquos Google Hang out
bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo
bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout
The NYTrsquos Google hangouts
The NYTrsquos Google Hangout
bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five
bull They also produce Google Hangout for othersections Room for Debate Op-Docs
Why are these sectionsfeatures candidates
Al Jazeerarsquos The Stream
laquo a social media community with a daily TV show raquo
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Google Hangouts for journos
Engagement crowd-sourcing sharing and collaboration
Invite your readers to a hangout about a certain topic get their instant feedback and engagement
Media organizations might start a regular editors hangout where they can connect with the community
They are also being used for interviews
Hangouts also have huge potential for collaboration as you can run applications within Hangouts
For example members of Hangouts can all view a YouTube video or access a Google Doc
Timersquos Google Hangout
Time has 1 Million followers on Google+
Timersquos Google Hang out
bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo
bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout
The NYTrsquos Google hangouts
The NYTrsquos Google Hangout
bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five
bull They also produce Google Hangout for othersections Room for Debate Op-Docs
Why are these sectionsfeatures candidates
Al Jazeerarsquos The Stream
laquo a social media community with a daily TV show raquo
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Timersquos Google Hangout
Time has 1 Million followers on Google+
Timersquos Google Hang out
bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo
bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout
The NYTrsquos Google hangouts
The NYTrsquos Google Hangout
bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five
bull They also produce Google Hangout for othersections Room for Debate Op-Docs
Why are these sectionsfeatures candidates
Al Jazeerarsquos The Stream
laquo a social media community with a daily TV show raquo
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Timersquos Google Hang out
bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo
bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout
The NYTrsquos Google hangouts
The NYTrsquos Google Hangout
bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five
bull They also produce Google Hangout for othersections Room for Debate Op-Docs
Why are these sectionsfeatures candidates
Al Jazeerarsquos The Stream
laquo a social media community with a daily TV show raquo
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
The NYTrsquos Google hangouts
The NYTrsquos Google Hangout
bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five
bull They also produce Google Hangout for othersections Room for Debate Op-Docs
Why are these sectionsfeatures candidates
Al Jazeerarsquos The Stream
laquo a social media community with a daily TV show raquo
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
The NYTrsquos Google Hangout
bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five
bull They also produce Google Hangout for othersections Room for Debate Op-Docs
Why are these sectionsfeatures candidates
Al Jazeerarsquos The Stream
laquo a social media community with a daily TV show raquo
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Al Jazeerarsquos The Stream
laquo a social media community with a daily TV show raquo
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
laquo a social media community with a daily TV show raquo
bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections
bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme
bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board
that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video
interviews allowing them to add comment from voicesin every continent
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Why is all that interesting
What does it add
What kind of story does it tell
httpstreamaljazeeracomstory201504071700-0024666
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Tumblr
Why Tumblr
What is Tumblr
How is Tumblr not like Wordpress
hellipor is it like Wordpress
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Case study NPR on Tumblr
bull NPR
The general Tumblr
httpnprtumblrcom
Specific show Tumblrs
httpnprfreshairtumblrcom
httponpointradiotumblrcom
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
NRP on Tumblr
bull Similar form different editorial strategy
bull High-engagement and likingsharing
Why is this especially strategic for a media like NPR
Is Tumblr better for this than other social media platforms
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Case study I Love Charts on Tumblr
Whatrsquos their concept
Any kind of data emotion or some otherquantifiable information expressed in a chart or graph
httpilovechartstumblrcom
Why is Tumblr the right platform for this
What kind traditional media learn from this
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Whatrsquos different about Tumblr
Most if not all news Tumblrs share othersrsquo content in addition to their own coverage
bull The httpnewshourtumblrcom
bull Regular posts and reblogs others content
bull Because media canrsquot cover everything
bull And because media is also more than coverage itrsquos a brandpersonalityidentity
bull Can be a complement to traditional mediarsquosblogFB feedwebsite
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Case study Wired
They are highly connected to social media and digital
platforms what is Tumblr for them
httpwiredtumblrcom
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis
bull A place to talk about what they love and are interested in
laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand
Case study a Guardian project
A specific project Tumblr called
httpenglish2englishtumblrcom
bull Takes advantage of Tumblrrsquos lighter toner
bull Of follower engagement
bull Follower contributions
bull A personalitybranding opportunityhelliphow does it enhance the brand
CONCLUSION
How does this relate to your brand