week 4 1 cos 444 internet auctions: theory and practice spring 2008 ken steiglitz...

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week 4 week 4 1 COS 444 COS 444 Internet Auctions: Internet Auctions: Theory and Practice Theory and Practice Spring 2008 Ken Steiglitz [email protected]

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COS 444 COS 444 Internet Auctions:Internet Auctions:Theory and PracticeTheory and Practice

Spring 2008

Ken Steiglitz [email protected]

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TheoryTheory

First-Price equilibrium: IntuitionFirst-Price equilibrium: Intuition Third-Price equilibrium: IntuitionThird-Price equilibrium: Intuition Why study third-price auctions?Why study third-price auctions?

(Kagel-Levin 93, more later)(Kagel-Levin 93, more later)

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TheoryTheory

Equilibrium on First-Price auctionsEquilibrium on First-Price auctions

Baseline IPV model, values iid as Baseline IPV model, values iid as F F (v)(v)

E[surplus of 1] = E[surplus of 1] =

pr[1 wins][ pr[1 wins][ vv11 – b ( v – b ( v1 1 )) ] ]

Bidder 2 bids Bidder 2 bids (v) (v)

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TheoryTheory

The equilbrium condition is The equilbrium condition is thatthat

0/][ )()( vvbbsurplusE

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TheoryTheory

This leads to a linear, first-order This leads to a linear, first-order differential equation for differential equation for b(v)b(v) : :

vvFvfnbvFvfnb )](/)()1[()](/)()1[(

vvFvfnbvFvfnb )](/)()1[()](/)()1[(

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TheoryTheory

Solution:Solution:

… …optimal shadeoptimal shade

vvFvfnbvFvfnb )](/)()1[()](/)()1[(

)1(

0

)1( )(/)()( nv n yFdyyFvvb

)1(

0

)1( )(/)()( nv n vFdyyFvvb

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eBay observedeBay observed

Assignment 2 provides a tool for Assignment 2 provides a tool for visualizing behavior…visualizing behavior…

Some examples:Some examples:

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Early bidding vs. Early bidding vs. SnipingSniping• But But early biddingearly bidding

affects behavioraffects behavior

WAR

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Dangers of early Dangers of early bidding, con’tbidding, con’t

As bait

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Dangers of early Dangers of early bidding, con’tbidding, con’t

Curiosity

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A (likely) shillA (likely) shill

• Bidder 3 bids Bidder 3 bids $94 when $94 when the reserve the reserve is $95 and is $95 and the high bid the high bid is below is below that. She that. She has has feedback of feedback of 1. A likely 1. A likely shill.shill.

Reserve = $95 ______