week one course overview
DESCRIPTION
Introductory Class to University of Western Ontario Online Journalism course. Wayne MacPhailTRANSCRIPT
Welcome
Online Journalism JOU-732
A video/audio version of this class is available at: http://tinyurl.com/4d5mvm
Overview• What’s this course about?
• The Adoption Curve
• Rundown on course
• Intro to ning
• Intro to Twitter
• Brainstorm for rabble features
• Looking ahead
Great stories, new ways.
Focussing on making use of the attributes of the Web to do good journalism. That includes Web 2.0 tools, social media tools, collaborative content creation, conversation and community building.
Great stories, new ways• Researching
• Sources
• Feedback
• Writing
• Promoting
• Sharing
• Archiving
Adoption Curve
time and diffusion
fanboys
gadget lovers
trendy buyers
most folks
the cautiousfew
Folks adopt new products/technology at different rates, but the distribution of behaviours plots out on a common bell curve often broken into these stages.
Different products, different rates.
Over the years North Americans have adopted different technologies at vastly different rates.
The PDA
Newton MessagePad 1001993
PalmPilot 1996
I was in the innovator camp when it came to early PDAs. The Newton failed to cross the chasm of adoption, the PalmPilot caught fire until the smartphone stomped on it.
Blu-ray vs. DVD
Blu-ray is in the innovator, early adopter stage. Because of the format wars (with HDTV) and coming increases in broadband speed and penetration, and because most people might only see incremental improvement, it might not catch on.
Your turn
Asked students to form a line at the front of the room from Innovators on the left wall to Laggards on the right putting themselves where they think they fit on the line. Asked for discussion.
Week-by-Week
• Overview and Brainstorm - Today
• What is Online Journalism?
• Web 2.0 Tools and Concepts
• Intro to Online Writing
• Social Media Concepts and Tools - Late Start
• User-centric Design
Week-by-Week
• Podcasting and News
• Designing for Community
• Net Neutrality and News
• Identity and Privacy
• Vidcasting and News
• Geo-location and News
Week-by-Week
• Next Up
• Project Presentations
Open CourseReadingsSlides and AudioSocial Media Site - ning
Marks
Participation 20%Design training participation and test 10%First interim project report 10%Second interim project report 10%Project presentation 10%Final project mark 40% (30% individual /10% team)
Project
Who Are You?An exploration of identity at the edge of tech
OnlineJournalisticMultimediaSocial MediaProfessional
Intro to ning.com
Did a walk through of the social network site I created for the course at http://westernonlinejournalism.ning.com/
Ran through a demo on Twitter. A training video that captures the presentation is at http://westernonlinejournalism.ning.com/video/video/show?id=2284626%3AVideo%3A422
Social Media Tutorialswith Wayne MacPhail
What is Twitter?It’s a social media tool that
asks the question:
What are you doing right now?
You have 140 characters to answer.
It’s called microblogging.
You can “listen” to people all over the world answering
that question.
Eating toastLate
for work
Failed math
Wayne, that isthe stupidest thing
I’ve ever heard.
I don’t have timefor that.
Fair enough, butlet’s take a look.
Recording a tutorial about Twitter.
Okay, let’s diveinto the real site.
Wrap-up•Microblogging tool•Asks “What are you doing?”•Requires 140 character answer•Use to follow select groups•Share ideas, discoveries, thoughts•Can link to pictures, location, sites•creates realtime virtual brain trust
Project brainstorm
Brainstormed ideas for the rabble.ca feature about “Who Are You” An Investigation of Identity at the Edge of Tech. Details can be found on our ning site.
