weezic @ mama event
TRANSCRIPT
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DIGITAL SERVICES PITCH SESSION!
FOCUS PRESENTED BY MaMA & CAP DIGITAL
#MaMA13 #CapD
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Recorded Music
Videos
Books
Sheet Music
Every sector of “entertainment” industry has started its digital revolution… but one
It does not make us laugh...
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All stakeholders of the market are waiting for the new standard matching their needs
Publishers
Musicians
Mama ! Digital is Piracy !!
Are you kidding me with this f** MIDI file displayed on the screen? It’s just crap.
I’m tired of playing alone !
Don’t tell my teacher I’ve played just once this week this stupid exercise.
I’m not sure the PDF on my iPad is a real breakthrough...
Teachers How to Flip the Classroom?
My student told me « MOOC ». Is it a new insult?
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This new standard is here: Augmented Sheet Music ®
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Augmented Sheet Music ®
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Augmented Sheet Music ®
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Augmented Sheet Music ®
• 50 pieces• Demo B2B- Publishers- Music Schools
• Web Browser• Cross-platform
• Agile• Modular• Market Coverage: 100%
Fall 2013
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We have developed a whole tech chain offering new music UX
Published Sheet Music
Commercial recording
User interpretation
Digital structures
Sync.algorithms &
processes
• Augmented Sheet Music
Not just curation
Time, space and data synchronization
Front-end UX
algorithms & processes
Embedded in player
• Augmented user experience
Immersive
Pedagogical
Simple
• Flexible players
iOS
Html5
Music piece
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We’ re a passionate team, with technical and entrepreneurial ambition awarded several times
GrégoryMS Physics (Mines Paris)Bassoon, RecorderBain, AccentureInnovation / R&D, Product
NicolasMs. Business School (ESCP)Choir, PianoBainBusiness Dev. / Web
GabrielHEC Business SchoolSaxophoneAgoranov, KPMGMarketing
JulienPhD Acoustics, DSP, Maths, MusicGuitar, ShamisenIRCAMResearch & Development
! # maMaputs "Hello World!"
Sorry we’re still trying to understand...
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We’re on a $6B+ market opportunity
Hypothesis of ~50% conversion to digital music practice within 5 years
$6B+ a year market
X
X
=
250M+ Musicians Worldwide
Phase 1: Traditional sheet music one-shot purchase From 2€ to 20€ / piece 20% to 60% to publishers
Phase 2: Monetizing features before content
50$ / year subscription
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Dual Business Model
In-app content purchase Subscriptions
1-30€ / u. B2B + B2C
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B2B Partnerships
Content Publishers Music schools
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Looking for contacts with
Music Culture Institutions
Music schools
DRAC
Direction des Affaires Culturelles
Culture/music media
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MaMA THANKS ITS MAIN PARTNERS