weezic @ mama event
TRANSCRIPT
DIGITAL SERVICES
PITCH SESSION!
FOCUS PRESENTED BY MaMA & CAP DIGITAL
#MaMA13 #CapD
Recorded Music
Videos
Books
Sheet Music
Every sector of “entertainment” industry has started its digital revolution… but one
It does not make us laugh...
All stakeholders of the market are waiting for the new standard matching their needs
Publishers
Musicians
Mama ! Digital is Piracy !!
Are you kidding me with this f** MIDI file displayed on the screen? It’s just crap.
I’m tired of playing alone !
Don’t tell my teacher I’ve played just once this week this stupid exercise.
I’m not sure the PDF on my iPad is a real breakthrough...
Teachers How to Flip the Classroom?
My student told me « MOOC ». Is it a new insult?
This new standard is here: Augmented Sheet Music ®
Augmented Sheet Music ®
Augmented Sheet Music ®
Augmented Sheet Music ®
• 50 pieces • Demo B2B
- Publishers - Music Schools
• Web Browser • Cross-platform
• Agile • Modular • Market Coverage: 100%
Fall 2013
We have developed a whole tech chain offering new music UX
Published Sheet Music
Commercial recording
User interpretation
Digital structures
Sync. algorithms &
processes
• Augmented Sheet Music
Not just curation
Time, space and data synchronization
Front-end UX algorithms &
processes
Embedded in player
• Augmented user experience
Immersive
Pedagogical
Simple
• Flexible players
iOS
Html5
Music piece
We’ re a passionate team, with technical and entrepreneurial ambition awarded several times
Grégory MS Physics (Mines Paris) Bassoon, Recorder Bain, Accenture Innovation / R&D, Product
Nicolas Ms. Business School (ESCP) Choir, Piano Bain Business Dev. / Web
Gabriel HEC Business School Saxophone Agoranov, KPMG Marketing
Julien PhD Acoustics, DSP, Maths, Music Guitar, Shamisen IRCAM Research & Development
! # maMa puts "Hello World!"
Sorry we’re still trying to understand...
We’re on a $6B+ market opportunity
Hypothesis of ~50% conversion to digital music practice within 5 years
$6B+ a year market
X
X
=
250M+ Musicians Worldwide
Phase 1: Traditional sheet music one-shot purchase From 2€ to 20€ / piece 20% to 60% to publishers
Phase 2: Monetizing features before content
50$ / year subscription
Dual Business Model
11
In-app content purchase Subscriptions
1-30€ / u. B2B + B2C
B2B Partnerships
12
Content Publishers Music schools
Looking for contacts with
13
Music Culture Institutions Music schools
DRAC
Direction des Affaires Culturelles
Culture/music media
MaMA THANKS ITS MAIN PARTNERS