wehatetowaste.com insights for sustainability
TRANSCRIPT
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Insights for Sustainability
Conversations and Co-Creation for Sustainable Living
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We at J. Ottman Consulting launched WeHateToWaste in January 2013 as a new source of value for our clients.
Welcome
Our mission:
To facilitate a global online community that would help us co-create insights with influential consumers and brands for living a no-waste lifestyle.
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Road Map
n A Little Background on J. Ottman Consulting n Introducing WeHateToWaste — A New Source
of Value and An Opportunity for Co-Creation
n A Picture of the Emerging No-Waste Lifestyle
n Let’s Get Started: Opportunities for Your Business
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Pioneers in green marketing and eco-innovation since 1989
Clients: Fortune 500 clients (3M, J&J) US EPA Energy Star USDA Certified Biobased Label (www.greenmarketing.com)
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J. Ottman Consulting’s Clients
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Pioneering green marketing consultant
Thought leader on sustainable strategy
Author of 5 books
Jacquie Ottman
She literally wrote the book on green marketing
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In her spare time, ‘Junky’ Jacquie finds treasures in the trash
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Her latest find now put to good use!
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We’re looking out onto the horizon….
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9.5 Billion People by 2050 + 3 billion middle class consumers by 2030
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Meanwhile, billions need help living less wastefully Now.
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Questions We’re Asking…
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What will it take to get all consumers to live less wastefully?
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What does a leaner ‘no-waste’ lifestyle that consumers would actually like to live
look like?
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What is the next cloth shopping bag? ..refillable water bottle? ..reusable coffee mug?
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Where will the inspiration come from?
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…to facilitate conversations among passionate people about how they live.
So we created WeHateToWaste…
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Click HERE to view the site
WeHateToWaste.com is the ‘home base’ for 95+ simultaneous conversations about living leaner.
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Influentials in industry, government, and other organizations are joining in.
Kendra Pierre-Louis, LCA Expert
Hunter-Moyes, The Tiffin Project
Dana Gunders, NRDC Food
Odile Beniflah, Mktg Director, Meetup.com
Mark Eisen, Fmr Dir. of Env Mktg, The Home Depot
Fredrica Rudell, PhD, Prof of Mktg
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Brands
They are talking about…
Favorite brands like Lush, Patagonia, Method and Bricor.
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Empowerment
New initiatives, new products and grassroots programs.
They are talking about…
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Culture
Waste practices inspired by global cultures.
They are talking about…
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Influence
Strategies for influencing others.
They are talking about…
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A picture of an attractive no-waste lifestyle is emerging
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7 facets of a no-waste lifestyle
Reduce, Reuse, Refill !!!Repair and Repurpose!!!Share Rather Than Own!!!Respect Food! !
Respect Resources!!!Live Efficiently!!!Recycle, Compost !!
Copyright 2014 by J. Ottman Consulting, Inc
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Period End Date (beginning 1/1/13)
Monthly Unique Users in 2013
Source: Google Analytics
To date, we’ve attracted 55,358 waste haters in 117 countries – and growing.
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Our conversations are shared with thousands more on social media
@earthboundfarm
@Food_Tank
@dh_lovelife
@Unilever
@LoveFoodHateWaste
@FoodCorps
@eBayGreen
@NRDCFopd
@Justmeans
@3BLMedia
@BeWasteWise
@SodaStreamUSA
@SustainBrands
@EarthShare
@GreenSeal
@TomsofMaine
@PeaceCorps
@MrsMeyersClean
@TerraCycle
@Bricor_Inc
@FoodShift
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How we can help you tap into our community
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We can help you develop insights for your own
sustainability challenges.
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We can poll our ‘waste haters’ on waste practices and solutions of interest to your business or organization.
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Highlights of ‘Restaurant Food Waste: Insights and Opportunities’
We can study a specific waste topic in depth.
¨ Identified unmet need for more innovative take-out bag designs
¨ New business models for the restaurant industry
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We can tap into our community for crowd-sourcing new ideas for products, programs, messages
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Talk to us first: Jacquie Ottman (212) 879-4160 [email protected]
@wehatetowaste
@jacquelynottman
Want to talk with our waste haters?
WeHateToWaste is a registered trademark of J. Ottman Consulting, Inc. Copyright © 2014 J. Ottman Consulting, Inc. All rights reserved.