Welcome and Overview:Our Commitment to the ISV Community

Bronwyn Hastings

Vice President, Global Alliances and Channels

About You

1,350 pre-registrations– 48% current Oracle PartnerNetwork members

Representing every key Industry– Financial Services – Manufacturing – Computer/Software– Healthcare– Telecommunications– Federal, State and Local Government

Representing key decision makers– C-Level– VP Alliances and Sales

What To Do At The Forum

LearnLearn

VisitVisit

DoDo

Oracle’s strategies, insights and roadmaps for our product lines

Oracle’s vision for Industry Solutions working with partners

About the Business Opportunities in new and emerging markets

About the Oracle PartnerNetwork and the benefits it can bring

LearnLearn

Roundtables on Wednesday morning hosted by Oracle experts to help you solve business problems

Networking opportunities with potential business partners on Wednesday morning

ISV Forum Exhibits Area : Yerba Buena Foyer– Oracle staff are ready to answer your questions– Our Sponsors – HP and Intel – will discuss joint

business values

VisitVisit

Attend the Networking Reception this evening at 5:30

Meet with the over 150 Oracle Staff in attendance

Explore joint business opportunities with your peers

Look for regional events coming this year– London, September 7th

Enjoy!

DoDo

Highlights of the Forum

Keynotes– Tuesday 1:30 : Chuck Rozwat, “ISVs and the Oracle

Technology Platform”– Tuesday 2:15 : Cliff Godwin, “ISVs and the

Oracle E-Business Suite – Working Together”– Tuesday 4:00 : Larry Ellison, “The Challenges Facing

Partners and How Oracle Can Help – Q&A Session” Parallel Tracks

– Tuesday 10:15, 11:15, 3:00– Wednesday 8:00, 9:00, 10:00, 11:00

Networking Reception Tuesday 5:30 - 7:30

Highlights of the Forum

Exhibit Area– Tuesday 10:00 to 4:00– Wednesday 8:00 to 12:00

Topical Roundtables– Wednesday 10:00 to 12:00

Partner Networking Roundtables– Wednesday 8:00 to 12:00

Thank You!

Program Sponsor

Supporting Sponsor

Rauline OchsGroup Vice President, NAS Alliances and Channels

John HarlleeVice President, GEH Alliances and Sales

EB7 Wednesday at 8am“Going to Market With Oracle: Working with Oracle Sales, Alliances and Channels Organization”

Building Your Business with Oracle

Charles Phillips

President, Oracle Corporation

Oracle Corporation

US$ 10b company Over 40,000 employees 200,000 Database Customers

Worldwide 13,000 Applications Customers

Worldwide

Importance of Partners 13,500 active members in the Oracle PartnerNetwork

– 46% OPN community are ISVs 100,000 active users registered in the Oracle

PartnerNetwork Portal 40% worldwide license revenue generated by Partners

– 47% growth in indirect license revenue from ISVs 70% of Oracle's FY04 YTD application business is

influenced by partners 51% of Oracle’s applications and On Demand

implementations are done by partners 230% growth in SE One incremental revenue from Q3 to Q4

Growth

What are the Growth Areas for the

Future?

What are the Growth Areas for the

Future?

Enterprise Software Is Moving To

Platforms

Enterprise Software Is Moving To

Platforms

Evaluating A Platform

Breadth of coverage– Functional and platform coverage

Enterprise-ready– Scalable and manageable

Packaged– Standard, tested configurations ready to

deploy

Evaluating A Platform (cont.)

Extensible– Can be extended as needed

Eco-system– 3rd parties adding value to the platform

Added Value– Advanced cohesiveness and

interoperability within the platform

Oracle Information Architecture

Data HubData Hub

Applications Integration

Business ProcessesBusiness Processes

Information AccessInformation Access

Bus. Intell.CollaborationTransactions

Grid InfrastructureGrid Infrastructure

DatabasesApplicationServers

Storage

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Oracle On DemandOracle On Demand

Oracle Information ArchitectureStandard Configurations

Data HubData Hub

Applications Integration

Business ProcessesBusiness Processes

Information AccessInformation AccessBus. Intell.CollaborationTransactions

Grid InfrastructureGrid Infrastructure

DatabasesApplicationServers

Storage

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Oracle On DemandOracle On Demand

Common Services

•Security•Directories•Installation•Management•Alerts•Notifications•Content management•Collaboration

Oracle Information ArchitectureStandard Configurations

Data HubData Hub

Applications Integration

Business ProcessesBusiness Processes

Information AccessInformation AccessBus. Intell.CollaborationTransactions

Grid InfrastructureGrid Infrastructure

DatabasesApplicationServers

Storage

Dev

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Oracle On DemandOracle On Demand

Customer and ISVBenefits

•Secure Configurations•Standard •Certified•Upgradeable•Pre-assembly•Repeatable deployment•Less redundancy

ApplicationServer 10g

Growth!

Application Server Some Facts

1,000+ ISVs

6,500 resellers and integrators

16,000+ customers

Fastest benchmarks for 3 years

99 Technology Patents

1st J2EE 1.4 Compliance

18 of the Fortune 20 running OAS

Fastest Revenue Growth for 3 years

Mid marketSE One

SE

Growth!

You Can Start Small…

Database Standard Edition One– $149 per user/ $4995 for two processors– Quick and simple install– Automated tuning and management tasks– Easy and automated storage management – Dependable performance and scalability

Grow with your customer demands– Standard Edition w/ RAC– Enterprise Edition

Industries

Growth!

IndustriesSome strongholds

Highlights– 24 of the worlds top 25 financial institutions run

Oracle– Over 2000 governments around the world run

Oracle– All of the global 500 communications companies

run Oracle Learn about the growing business opportunities

by attending the Industry Track Sessions

Beyond the Horizon

Ubiquitous Information Broadcast-Aggregation Motes RFID Wireless near-free and pervasive

William B. GaylordVP Market DevelopmentHyperion

Harold GoldbergVP Market Development& Business StrategyRemedy, a BMC Company

William M. RandleCEOSYNORAN

Rob TarkoffChief Strategy OfficerDocumentum

Oracle ISV PartnerPanel Discussion

Robert A. NapolitanoVP Strategic AlliancesPegasystems, Inc.

On DemandOn Demand

ISVsISVs

LinuxLinux

IndustriesIndustries

GridGrid

In Summary

Mid-marketMid-market

Oracle Information Oracle Information ArchitectureArchitecture

AQ&Q U E S T I O N SQ U E S T I O N S

A N S W E R SA N S W E R S

Oracle Information ArchitectureLower cost to develop and deploy

• Administration• Security• Directories• Installation• Management• Alerts and notifications• Content management• Collaboration

Shared platform services:

Oracle Information ArchitectureShared Service Benefits

Predictable service levels Engineered reliability Deeper automation Reduction in component impedance More secure Easier to upgrade Easier to diagnose Economies of labor