welcome breakfast & networking 7:30 to 7:50 mar. 13 – using video in online marketing...
TRANSCRIPT
WelcomeBreakfast & Networking 7:30 to 7:50
Mar. 13 – USING VIDEO IN ONLINE MARKETING
Networking Question…“What do you love about B2B marketing?”
Welcome Members, Guests &
SponsorsWe are glad you are here
Dan Joyce
2012 President
BMA-MN
111 Members93 Companies
• Goal: 300 Engaged Souls
• Get Involved. Keep coming back.
• 100% Recommended
More info on-line at BMA-MN websitewww.bmaminnesota.org
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Ends this Thursday
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• May 30 to June 1st • Chicago, Swiss
Hotel • Great Event!
Rates:Early Bird (to March 31, 2012) BMA Members: $895, Guests: $1,095
Regular (April 1, 2012 - start of Conference) BMA Members: $995, Guests $1,195
Corporate rate $795pp with 3+
Network & Learn – Upcoming Events • April 17 – TOP MARKETING TRENDS
• May 15 – GIVE YOURSELF AN ONLINE MAKEOVER
• May 30-1st – National BMA Grow Convention / Chicago
7
HASHTAG:
#BMAMN
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Effectively Using Video
in Online Marketing
Today’s panel of experts includes:
• Mark Morse, CEO/Executive Creative Director, MORSEKODE
• Diane Slayton, Vice President, UnitedHealthcare
• Joal McAlister, Industrial Market Manager, Computype
Health Care in the New Frontier
Diane Slayton
Vice President, Marketing
UnitedHealthcare
Health care must evolve in the same manner as other industries
Past
Recent
Today
Communication in a culture that demands speed and instant accessibility
Personal Letter
Social media
The Challenge
• Know Your Audience• Understand their needs• Meet them where they are• Surprise them in unexpected ways
Know Your Audience
• How well do we understand today’s consumers of our services?
• How well do we understand their wants, needs, frustrations with the system?
We are a low engagement category
Wellness
Physical
Social
Environmental
Emotional
Spiritual
Environmental
Understanding their Needs
Meet them where they are
Mission
UHC TV inspires people to live healthier and happier lives by engaging them with relevant,
focused, educational and entertaining video programs about
good health and living well.
Original Programming
Use the average Joe or Jane to help us get our message across….
Ask basic questions related to health care, health insurance, and over-all health and wellness.
Let Joe and Jane show us how much the average person doesn’t know, in a light / comical way, then show the right answer from someone who is in the know
Stress contributes to the majority of health issues in America today. Heart disease, Digestive problems, Sleep problems, Depression, Obesity, Autoimmune diseases, Skin conditions, etc.
That’s no laughing matter
“When it comes to relieving stress, more giggles and guffaws are just
what the doctor ordered.”
Mayo Clinic
Health.Inspired is series of well-known speakers who are known for living and sharing inspiration about physical, social, emotional, mental or spiritual health. Our goal is to have speakers who will inspire viewers to think and act differently when it comes to their own health.
HEALTH.INSPIRED
Current Health Inspired Speakers• Scott Hamilton• Gail Sheehy• M Joycelyn Elders• Jack Uldrich• Dan Buettner
Future Health Inspired Speakers• Dr. Mehmet Oz• Matt Roloff• Joy Bauer• Harvey MacKay• Lalia Ali
Filming in April ‘12
Seeing is Believing
BMA Meeting March 13, 2012
MANUFACTURING
Agenda
• Who we are• Problems to solve• Video is the answer?!• Examples• Q&A
Computype Background• Label Solutions Provider
» Blank and pre-printed labels» Able to withstand harsh environments» Engineered labels» Printers and applicators» software
Computype: Background
Computype: Problem to Solve• Diverse audience: lab managers, engineers,
librarians, purchasing, plant managers, researchers, IT
• Where we sell: all over the world• Complex sale: many influencers • Complex materials working together• Labels are always thought of last but can be the
most important factor in getting product out the door
• Automation = $$$$• Can’t be done
Computype Video Strategy• Before companies invest, they want to know that
we can solve their problem» Skeptical» No one else has been able to do it» Some have tried and all have failed» Show me!
• Video is the answer!» Geography: 4 office locations + 15 sales reps in NA +
partners » Solution takes many resources» Proof without travel
Why?• Expensive equipment • Customization of the applicator• Label must work with the applicator• Label must be of a specific label stock,
adhesive, liner, and size» Must be placed accurately every time
• Show proof of concept
Video Library• YouTube channel• Professional videos
» Corporate Message video» Quality Program video
• “Guerilla” videos» WYSIWYG» Tradeshow background» Partner» Training» Proof of Concept
Continued Strategy • Videos are used at tradeshows
» iPad
• Seeing truly is believing» More videos
• Building video library with more solutions• UK office to add more• CEO is convinced
Joal McAlisterManufacturing Market Manager
2285 West County Road CSt. Paul, Minnesota 55113 USA
Thank You.
Questions
For more information,
PRNewswire Features New White Paper:
Welcome to the Age of Video Engagement