welcome [] · eden area signage plan 3 • create a community identity: what do people think of...
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1Eden Area Signage Plan
Welcome
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2Eden Area Signage Plan
Alameda Community Development Agency Economic and Civic Development Department
Eden Area Signage Plan
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3Eden Area Signage Plan
• Create a community identity: what do people think of when they think about their community?
• Build a sense of place: signs say that you’re entering or moving through a distinct place
• Build community pride
• Well-designed signs set a positive tone and look: visually signals that this is a cared-for place
• Direct visitors and shoppers to shopping districts: a boost for locally owned shops, restaurants and service businesses
A good sign program can help:
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4Eden Area Signage Plan
Purpose:
Gateways Wayfinding
Design:
Placement:
Community Identity
Prominent and attractive Location
Near Community Border
High Traffic Street
Freestanding
Decorative Materials
Freestanding or Attachable
Allows for more destinations to be added
Give Directions
Signage Types
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5Eden Area Signage Plan
• Family of signs has - Same shape and layout - Different logo and color
• High contrast colors
• 3” minimum text size
• Scale and size limits
Effective Signage: Important Points
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6Eden Area Signage Plan
Analysis PGAdesign and Alameda County staff toured the urban unincorporated areas of Ashland, Cherryland, Castro Valley and San Lorenzo.
• Retail/Industrial Districts
• Freeway Access
• Existing County installed sign locations:
- Castro Valley Streetscape Sign
- Cherryland Gateway Sign
- Grant Avenue Sign
- Fairmont Terrace Signs
- Hillcrest Knolls Signs
PGAdesign identified the following destinations:
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7Eden Area Signage Plan
Mapping: Sign Locations
Proposed SignLocations
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8Eden Area Signage Plan
Case Studies: Downtown, Los Angeles
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9Eden Area Signage Plan
Case Studies: City of San Juan Capistrano
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10Eden Area Signage Plan
Case Studies: City of Pasadena
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11Eden Area Signage Plan
Case Studies: City of Pasadena
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12Eden Area Signage Plan
Case Studies: City of Emeryville
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13Eden Area Signage Plan
Case Studies: City of Folsom
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14Eden Area Signage Plan
Case Studies: Hayward
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15Eden Area Signage Plan
Case Studies: City of San Leandro
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16Eden Area Signage Plan
Community Identity:
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17Eden Area Signage Plan
• County Facility
• Freeway
• Retail District / Industrial District
• Sign Consolidation
Signage Criteria
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18Eden Area Signage Plan
4 distinct but linked communities
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z 0 u
1-z UJ a:: a:: :::::> u
z 0
~ a:: San Lorenzo a.. V)
z
OR
Castro Valley
Cherryland
I
Ashland
~
• WELCOME TO
PEDESTRIAN FRIENDLY
ASHLAND
Fairview
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22Eden Area Signage Plan
Cherryland Logo(~~lrlfJ;~©J lflJcdJl(Q)g(Q)
~ Cherryland , Cherryland
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23Eden Area Signage Plan
Fairview Logo
~ Fairview ' Fairview ?Fairview ~Fairview
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Option
1
Option
2
Option
3
~ Ashland
------~~ ------Ashland
Freeway Entrance
~ County Facility
" Retail District
1' Freeway Entrance
Castro Valley
1' Freeway Entrance
~ County Facility
" Retail District
1' Freeway Entrance
San Lorenzo
1' Freeway Entrance
~ County Facility
" Retail District
1' Freeway Entrance
~
mi Cherryland
Cherryland
1' Freeway Entrance
~ County Facility
" Retail District
1' Freeway Entrance
Fairview
1' Freeway Entrance
~ County Facility
~ Retail District
1' Freeway Entrance
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21Eden Area Signage Plan
Sample Intersection: Liberty St. & 163rd Ave.
Proposed Sign Location
580 EastEntrance Sign
REACH Youth CenterE. 14th/Mission Retail District
Existing Sign Location
REACH Youth CenterE. 14th/Mission Retail District580 East Fwy
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22Eden Area Signage Plan
Ashland Gateway: E. 14th St. & Thrush Ave.
PROPOSEDASHLAND
GATEWAY SIGNLOCATION
Bayfair Mall
159th Ave.
Thrush Ave.
E 14th St.
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23Eden Area Signage Plan
• Economic Development Forum • Electronic Survey on Design Preferences• Community Meetings: -Ashland Association -Castro Valley / Eden Area Chamber of Commerce -Economic Development Committee -Castro Valley Municipal Advisory Committee -Cherryland Community Association -San Lorenzo Village Homes Association• Economic Development Forum • Unincorporated Services Committee• Board of Supervisors for Plan Approval
Outline of Public Process
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25Eden Area Signage Plan
Questions / Feedback