WELCOME!Fundraising for Environmental Education Groups

April 7, 2011

Outline

• Webinar tour• Objectives of this session• Grantmaker Perspective – Kim Kiel• Corporate Perspective - Christina• ACEE resources - Christina• Discussion

Webinar functions

• Chat• Icons• Questions• Recording for this webinar

Objectives

• Identify elements of a great grant proposal

• Understand the different types of funding available for your programs

• Learn tips, tricks and pet peeves of granting organizations

What is the most challenging part of fundraising for you?

Corporate Perspective

• Corporate Social Responsibility (CSR) is a priority of corporations, all have yearly reports detailing this aspect of their business.

• Community Investment/Involvement is a key element to CSR.

• Corporations are part of our communities, staffed by our family, friends and neighbours.

Why should you consider approaching the corporate community?

Encana Community Investments, 2009

Encana invested $25.42 million dollars in 2009 through their community investment program

Shift

PhilanthropyGive us money because we do good works

Creating Shared ValueCorporate success and social welfare are interdependent

More Than Money!

• Looking for ways to engage their employees

• Offering other skills – marketing, equipment, expertise

What Makes a Great Proposal?

The corporation must build a business case to support your initiative, make it

easy for them!

What Makes a Great Proposal?

• Alignment with corporate priorities, more than one if possible! Environment AND Education.

• Concise, succinct, plain language, easy to understand - need I say more…. (3-4 pages max)

• Associated with other initiatives the corporation is supporting – DO YOUR RESEARCH!

What Makes a Great Proposal?

• Be clear with your sponsor recognition elements, clearly show the differences in recognition levels based on $$$$ invested.

• Meeting a unique need not being met by anyone else,OR

• Partnering/collaborating with others to seek solutions that cannot be found in isolation

What Makes a Great Proposal?

Consider starting small and work to prove your ability to deliver, before jumping in!

Building Long-term Relationships

Be open and transparent with your successes AND challenges.

Event organizer worst nightmare.

We have more demand than we can meet!

Building Long-term Relationships

• Report back regularly as decided upon at the outset

• Set out a clear evaluation plan and deliver on it

• Share stories, photos, media coverage and video as part of your reports

Questions?

ACEE Resources

• Polling• Needs Assessment• Workshops• Newsletter sign up• Case for EE• Networks• Database

Questions?