welcome to hootsuite enterprise
TRANSCRIPT
Hootsuite Slide Template
Rebrand June 2014
Job Description
@TwitterHandle
Your Full Name
Title With Photo
Daina Lightfoot
Graphic Designer, Hootsuite
@_dlight
Speakers
Subtitle in Big
We are not just a social relationship platform.
We are not just a tech company. We are
creators, innovators, and builders dedicated to
revolutionizing the way you communicate.
We were founded in 2008 when a few
developers wanted to create a better social
media experience. Now, we have over 9 million
users around the world and we are proud to be
the world’s most widely used social relationship
platform.
Introduction Slide
• Social is in our DNA
• We’re growing
• We spark conversations
• We share the love
• We think locally
Bullets
• The Newhouse-Hootsuite
Advanced Social Media Strategy
Certification
• Hootsuite University Certification
• Learning on your own
Bullets – Two Columns
• Two line bullet with some
content about the brand
• Another bullet with something
interesting
• Third bullet as an example
Our goal is to make our platform
accessible to people around the world.
To do that, we need help from people
like you.
Want to meet other fans of the owl? Join
the HootClub Group, or chat with other
fans via @HootClub where you can share
your experiences, and learn about new
programs, adventures, and activities
while spreading the HootSuite story.
Photo with Content
It’s a difficult decision to take one of the most
recognizable companies in social and change its
identity, particularly when the mascot in your logo
is beloved by users all over the world. At
Hootsuite, we have never been the type to shy
away from a challenge, especially when it’s the
right thing to do for our audiences and our growth.
Content with Photo
Hootsuite helps teams
execute social media strategies
across multiple social networks
like Twitter, Facebook, LinkedIn
and Google+ Pages from one
secure web-based social
relationship platform.
Content with Photo Background
Taking into account the history, the culture,
the industry and—most importantly—the
relationships with our now and future users,
the team rocketed forward into new design
territory. We lovingly refined, adapted, and
crafted all of the elements of the new brand.
When we entered the market in 2008, social
for business was a relatively new concept,
confined to peripheral teams or interns,
primarily in marketing.
Today, the number of networks has
increased exponentially. The sophistication
of our product and services, as well as the
way people use Hootsuite to drive business
results—from sales to customer service—is
markedly more robust, and we want our
identity to represent the way Hootsuite has
evolved with the market.
Two Columns
Styles change. Jeans are skinny, not flared. Hair is ombre, not frosted. And design is clean
and flat, not rounded and drop shadowed as it was in the days of web 2.0.
Our rebrand is about more than following the prevailing design trends of the day, but after five
years, our logo was long overdue for a refresh. We looked to best-practice examples in our
industry and beyond for inspiration.
Twitter stands out as a brand that has done a great job updating their icon over time, from a
character-like Larry the Bird to a simpler icon composed of three overlapping circles.
One Column
Title Only
Title Only - Simple
“The company has grown from five to 500; we have offices in Vancouver, London, and Singapore; and the dashboard is available in 15 languages to empower our truly global user base. ”
Julie Merriweather
“Hootsuite helps teams execute social
media strategies across multiple social
networks from one secure web-based
social
relationship platform.”
Julie Merriweather
“As a straightforward, yet robust
solution, we wanted a mark that
reflects these core values to our users.
”
Julie Merriweather
Photo overlay copy. The box will grow with the copy.
Assets for you to copy and paste into your slides
Twitter Call to Action
“Hootsuite helps teams execute social media strategies across multiple social
networks from one secure web-based social relationship platform.”
Quoter
Title, Company
Join the conversation using #Hootsuite
Small Quote Example
Table Examples
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1st Color
Choice
1st Color
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1st Color
Choice
If you can’t use
black or white,
use blue!
Use if for quotes
and bullet colors
If you need to
break up the
blue, use some
green
Green
2nd Color Choice
If you can, always choose
black, white or blue before
green
Orange
3rd Color Choice
Try and use black, white,
blue and green before you
use orange. This is good
for CTAs
When you are making a chart for scratch, you able able to change the style under
the format tab. Please select the second style, as there is no way to make this a
default for Mac users.
Chart Examples
Brand Colors
Black
White
Blue
Green
Orange 0 50 100
Web
CTAs
Illustrations
Documents
BW
Color
Thank You!
Your Full Name
@TwitterHandle
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