welcome to publici-tea express!
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Welcome to Publici-Tea Express!. Presented by: Nancy Juetten Main Street Media Savvy mainstreetmediasavvy.com. Today’s Agenda. Nancy’s Welcome Message – Teaching Penguins to Fly! Patrick Snow - Is publishing a book the right path to take to build your expertise? - PowerPoint PPT PresentationTRANSCRIPT
Welcome to Publici-TeaExpress!
Presented by:
Nancy Juetten Main Street Media Savvy
mainstreetmediasavvy.com
Today’s Agenda
Nancy’s Welcome Message – Teaching Penguins to Fly!
Patrick Snow - Is publishing a book the right path to take to build your expertise?
Nancy’s Stunning and Decisive DIY Publicity and Social Media Stories, Tips, and Resources
Connecting and Shopping!
Thank You Sponsors
Puget Sound Business Journal Seattle Design Center Seattle Chocolate Company Biscot-Tea
Patrick Snow
Inspirational Speaker Best-Selling Author Entrepreneur Publishing Coach His book and photo made front page news in
USA Today.
Tell Me a Story
Don Hewitt and 60 Minutes My Story
- Take the “Google” temperature
- Take stock
- Get into action
- Get what you want
- Slow and steady DOES win the race!
You’ve Got to Have a Hook
Everyone wants to sell more products and services
Key to inviting media attention: elevate your story to be bigger
How does what you offer solve a problem, tell a story, or make a difference now?
What is News?
Timely Newsworthy Relevant Interesting Local Why should anyone care?
Get Your Story Together
Make it easy for the media to get what they want
AND make it easy for you to get what you want
Be prepared Get a professional photo taken Write a fabulous bio
4 S’s of Great Bios
Stunning results Succinct stories Sassy sound bites Social information to help your ideal
customers connect with you
Wow!
Bye-Bye Boring Bio Action Guide
First impressions are crucial in today’s internet age. To make the most of yours, purchase the Bye-Bye
Boring Bio Action eGuide for $49 at this link:
www.byebyeboringbio.com! It’s the best “first impression” tool on the market
today that actually guides you to write a bio that makes you sound like the rock star you are so you can get to “yes” faster and invite the media and consulting and other wins you seek.
Bette James Laughrun
A bio that delivers the goods and showcases the recipe
Bette’s stunning decisive results Will you have what Bette’s having?
See, Hear & Celebrate the Media and You Will Be Rewarded
Prioritize the media Pay attention to each Make a pitch the media can’t resist Decisive, stunning results for Zook Hooks
Press Releases Can Deliver
Your message to the media Your message directly to consumers,
bloggers, and more
All You Need is Love and …www.PRWeb.com
Compelling headline with news value Visuals Make it easy for reporters and bloggers to
connect with you by phone and email. Beatles Expert Bill Stainton’s Decisive,
Stunning Result
Pitch Your Target Media Directly
To be seen in the PSBJ, make winning pitch Growing Your Business story criteria Stunning Decisive Results
Resources That Invite More Pitching Success with Ease
www.HelpaReporter.com - free www.PitchRate.com – free www.ReporterConnection.com - free www.PRLeads.com - $99/mo
Write Articles
Traditional media– Puget Sound Business Journal
Online article directories- www.ezinearticles.com- www.articleteller.com
Social networks- www.Biznik.com - www.startupnation.com
Nancy’s Decisive, Stunning Results
Posted article to Biznik Over 4,000 people read it Radio interviews, podcasts, and meet up
opportunities followed including recurring role on CNN Radio
Product sales Speaking invitations and more
Six Social Media Tactics to Help Ideal Customers Find You Fast
• Put your business on the Google map• Solicit customer reviews for Yelp.com• Blog – learn more at www.problogger.net • Add value to social networking conversations• Have a Put your business on the Google map• keyword strategy
http://freekeywords.wordtracker.com/
Action is the Key
List 5 things you intend to act on as a direct result of what you learned today
12345
Will you take your own temperature on Google?Finally write your rock star bio?
Will you sign up for HARO and PitchRate?Make a pitch? Post an article? Splash in social media waters at Biznik
and beyond? Action is the key!
Actions to Take Today
Opt-in to receive the Media-Savvy-to-Go Ezine at www.mainstreetmediasavvy.com.
You’ll receive a special report to help you say bye-bye to your boring bio now when you do!
While there, sign up for the RSS feed so you never miss a blog post to guide your DIY publicity success.
Visit www.bit.ly/TheNList for access to Nancy’s golden rolodex of time-tested and proven resources to support your journey to DIY publicity success!
Purchases to Make Today
Write a rock star bio. Buy your Bye-Bye Boring Bio Action Guide at www.byebyeboringbio.com.
If you need Nancy’s help to guide your story from “boilerplate” to “really great” in short order, sign up for an Extreme Bio Makeover at www.mainstreetmediasavvy.com/rent-a-brain.
And here is welcome news. Since you are now a Publici-Tea graduate, you benefit from preferred rates for this service!
Purchases to Make Today
Enroll in Best-Seller Publishing Institute and Book Coaching Program with Patrick Snow.
www.BestSellerPublishingCoaching.com You must mention “Nancy Juetten” when
you sign up to qualify for the special Publici-Tea rate of $2,995.
Big Finish
Pay attention to the media that matter for your message.
Be intentional about asking for the coverage you seek.
Tell your story well. A great bio is a great way to begin.
Good publicity lasts forever. Start today!
Main Street Media Savvy
Get seen, heard, and celebrated in your own backyard … and beyond!
With gratitude and best wishesfor your stunning and decisive success,
Nancy “Publici-Tea” Juetten